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mustang84

Fusion Brand Manager Video Interviews

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Here are some video interviews done by Robert Lane of BON with Ford Fusion Brand Manager Dan Geist.

Summary of info:

No ST model for '07, but very likely in '08 or '09

Side airbags standard for '07

37% conquest sales

Top 5 conquest model trade-ins for a Fusion: Camry, Accord, Altima, Civic, and Passat

Exceeding market share and sales targets every month

46 year old median age vs. average of 47 years for segment (Camry is 52-55 median age)

41% of sales to female buyers

No NASCAR editions planned

Ebony black and Red Fire are the biggest selling colors

Expanded color selection for exterior and interior for '07

Video interviews can be found here

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I guess it remains to be seen how the recent crash test debacle will affect triplet sales. I am rooting for them to fix whatever the problem is and show an improvement for next year's tests. As for the enhancements coming, it's nice to see continuous improvement remain important at Ford, as it should be at all 3 domestic companies. We cannot stand still for a second.

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