Jump to content
  • Greetings Guest!

    CheersandGears.com was founded in 2001 and is one of the oldest continuously operating automotive forums out there.  Come see why we have users who visit nearly every day for the past 16+ years. Signup is fast and free, or you can opt for a premium subscription to view the site ad-free.

Sign in to follow this  
NINETY EIGHT REGENCY

PSA to enter luxury car market in China

Recommended Posts

PSA to enter luxury car market in China

The Metropolis concept likely will be built as the DS9 to become the flagship of Citroen's DS model line.

Namrita Chow

Automotive News Europe -- October 26, 2010 09:00 CET

SHANGHAI -- PSA/Peugeot-Citroen's joint venture with Changan Automobile Group plans to launch a new line of premium cars in China, says Gregoire Olivier, the company's CEO of Asian operations.

The new joint venture will focus on light commercial vehicles and high-end cars.

Speaking on the sidelines of an industry conference in Shanghai, Olivier told Automotive News Europe sister publication Automotive News China that the automaker plans to compete against the German luxury brands.

The new line will be based on the Metropolis concept car created by the PSA Design Center in China, he said.

"The Metropolis will happen -- it will become a real car," he said. "The same styling elements will be used for a high-level Citroen car to be developed in China. We want to build up the premier line in China -- the Metropolis is emblematic of our approach."

Olivier declined to give an production volume estimate or say when output may start.

According to published reports, the Metropolis will be called the DS9, making it the flagship of Citroen's DS model line. The Metropolis is 5300mm long, 2000mm wide and 1400mm tall. It is built on the same platform as the Citroen C6 and Peugeot 407.

It is the first car created by the brand's international design team, which has been based in Shanghai since 2008.

The concept featured a plug-in hybrid powertrain. A 2.0-liter V-6 gasoline engine and an electric motor were mated to a seven-speed dual-clutch transmission. The powertrain generates 460 hp.

However, it isn't clear what type of powertain the Chinese version of the DS9 will have. PSA executives have said they might withhold the hybrid version from China.

The French automaker formed its partnership with Changan last July. The venture will use an assembly plant located in the southeastern city of Shenzhen in Guangdong province. The partners will renovate an existing assembly line and build a new line.

The plant will produce up to 200,000 vehicles a year, according to the company's Web site. The plant will launch production in the second half of 2012.

The joint venture also will have a technical center. The new company will be backed by an initial investment of 8.4 billion yuan (about $1.26 billion).

In the first nine months, Citroen's sales in China rose 44 percent to 157,000 units. Ranked by unit sales, it is China's 18th-largest brand.

Read more: http://www.autonews.com/apps/pbcs.dll/article?AID=/20101026/ANE/101029909/1131#ixzz13UBNiX2D

Share this post


Link to post
Share on other sites

Bonnes Nouvelles! Citroën Boss Says Metropolis Concept will Spawn DS9 Limo Made in China

TUESDAY, OCTOBER 26, 2010

Citroën's CEO of Asian operations, Gregoire Olivier, has revealed that the company is planning a production version of the beautifully styled Metropolis concept car to compete against German luxury brands, primarily in China.

The sporty looking limousine, which will most likely be called the DS9, will be built by PSA/Peugeot-Citroën's joint venture with Changan Automobile Group in China.

"The Metropolis will happen -- it will become a real car," Olivier told Autonews China on the sidelines of an industry conference in Shanghai. "The same styling elements will be used for a high-level Citroen car to be developed in China. We want to build up the premier line in China -- the Metropolis is emblematic of our approach."

Olivier did not reveal production volume estimates or a market launch date for the production version of the Metropolis. Also, no word on when and which other markets (aside from China) the DS9 will be offered. However, PSA executives have noted that they are not sure if they'll sell a hybrid version of the car in China, which leads us to assume the DS9 could be offered in other markets including Europe as the firm's flagship model.

The Metropolis concept car is the creation of Citroën's international design team that is based in Shanghai since 2008. Even though it is built on the same platform as the Citroen C6 and Peugeot 508, the imposing limousine measures an impressive 5.3m in length, 2.0m in width and 1.4m in height, meaning its larger than the long wheel-base version of the new Audi A8.

In concept form, the Metropolis features a hybrid powertrain comprising of a 2.0-liter V6 engine connected to a 7-speed, dual-clutch electronic gearbox, and an electric motor.

At low speeds, the concept can run in pure electric mode with the battery-powered motor delivering a continuous 55bhp (40kW) and a peak output of 95bhp. According to Citroen, at steady speeds on main roads and motorways, the V6 engine provides 272bhp (200kW) and 375Nm of torque, but when additional performance is required, the car uses both the powerplants to deliver a maximum output of 460bhp (345kW) and 430Nm of torque. It also features a four-wheel drive mode for when extra grip is needed.

link:

http://carscoop.blogspot.com/2010/10/bonnes-nouvelles-citroen-boss-says.html

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

  • Who's Online   1 Member, 0 Anonymous, 23 Guests (See full list)



About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.