Jump to content
  • Greetings Guest!

    CheersandGears.com was founded in 2001 and is one of the oldest continuously operating automotive forums out there.  Come see why we have users who visit nearly every day for the past 16+ years. Signup is fast and free, or you can opt for a premium subscription to view the site ad-free.

Sign in to follow this  

GM to align Chevy brand with big sporting events

Recommended Posts

GM to align Chevy brand with big sporting events



General Motors -- armed with about the same budget to promote four U.S. brands as it had for eight before its bankruptcy -- plans to sell its top-selling Chevrolet brand during some of the nation's biggest events, such as the World Series and Super Bowl.

GM chose to debut its new Chevrolet campaign -- themed "Chevy runs deep," as first reported by the Free Press -- during the World Series on Wednesday night. The ads link nostalgic images of Chevy's nearly 100-year past with current products like the Chevrolet Cruze or Traverse.

The Super Bowl will follow.

"This may seem like just another advertising campaign, but for us, it's really a beginning of turning around the way that people look at Chevrolet," Joel Ewanick, General Motors' U.S. marketing chief, told reporters Wednesday.

Goodby, Silverstein & Partners created the campaign as Chevrolet's third ad agency this year. Ewanick, of Hyundai fame, brought on Goodby in May when he left his weeks-old job at Nissan to join GM.

Chevy bought time for four World Series commercials: In a spot positioning the brand as a whole, actor Tim Allen says, "This isn't just any car company. This is Chevrolet." In a commercial for the Chevrolet Volt extended-range electric vehicle, Allen says, "This isn't a country where plans made at 9 necessarily apply at 5. This is America, man." GM's 2011 advertising budget for its four U.S. brands is a few percentage points higher than its budget in 2008, when GM had eight brands, Ewanick said. GM spent about $2.5 billion on advertising in 2008.

Read more: GM to align Chevy brand with big sporting events | freep.com | Detroit Free Press http://www.freep.com/article/20101028/BUSINESS01/10280448/1331/GM-to-align-Chevy-brand-with-big-sporting-events#ixzz13es1zStO

Share this post

Link to post
Share on other sites

Your content will need to be approved by a moderator

You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

  • Who's Online   0 Members, 0 Anonymous, 22 Guests (See full list)

    There are no registered users currently online

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets



Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.