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Lotus creeps us out with Metamorphosis campaign

NINETY EIGHT REGENCY

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NINETY EIGHT REGENCY

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Lotus creeps us out with Metamorphosis campaign [w/video]

by Jonathon Ramsey (RSS feed) on Nov 10th 2010 at 7:57PM

Lotus isn't the first, just the latest, to encase one of its vehicles in the quixotic amber of conceptual art. In this case the project is called The Lotus Metamorphosis, and the aim is to express the company's own reversal in some way that is grander than a press release.

Lotus employed French photographer Gérard Rancinan to conjure some ideas, and he gathered the five concepts from the Paris Motor Show for a photo session that created the images like the one above. The fact that Lotus has admitted that only the Esprit is being developed, the inclusion of the other four is a bit intriguing.

On the art itself, Lotus CEO Dany Bahar said of Rancinan, "I felt instinctively that he would be the perfect person to demonstrate our vision and encapsulate the spirit of our brand with his images." We aren't equipped to judge the art, but we do admit to watching the video after the jump with the same half-howled wonder as Double Rainbow Guy, namely, "What does it meeeeeeeeeeeeean?" If that isn't enough, the presser might explain things.

link:

http://www.autoblog.com/2010/11/10/lotus-creeps-us-out-with-metamorphosis-campaign-w-video/

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