Jump to content

Hyundai Teases All-New Azera / Grandeur, Slots Between Sonata and Genesis


NINETY EIGHT REGENCY

Recommended Posts

Hyundai Teases All-New Azera / Grandeur, Slots Between Sonata and Genesis

THURSDAY, NOVEMBER 18, 2010

Hyundai-Azera-01.jpg

Hyundai is getting ready to lift the wraps of its fully redesigned Azera large sedan that will slot between the front-wheel drive Sonata and the rear-wheel drive Genesis when it arrives in dealerships. The automaker released the first teaser sketches of the 2012 Azera, which will be badged as the Grandeur in South Korea and other markets. The styling reflects Hyundai's 'fluidic sculpture' design language taking cues from both the smaller Sonata and larger Genesis with a hint of Equus at the rear with the pronounced rear wheel arches.

Here's how Hyundai describes the new Azera / Grandeur's exterior styling:

"The exterior rendering reflects a `Grand Glide' concept, or an image of a bird gracefully gliding across the sky The front of the car has a bold grille, emphasizing the car's premium look. The side part consists of elegant and flowing lines that exude an overall dynamic image. The rear side conveys a futuristic look through stylish LED lamps and the voluminous wide rear bumper."

The South Korean automaker is keeping a tight lid on the mechanical details and the launch date for now, but it shouldn't be long before we get more news in.

link:

http://carscoop.blogspot.com/2010/11/hyundai-teases-all-new-azera-grandeur.html

Link to comment
Share on other sites

this car is not needed with the sonata and genesis.

Sure it is, Impala, Maxima, LaCrosse, Avalon, Taurus all exist and sell a decent number. The Azera can get in there and compete with any of those cars. It wouldn't surprise me if the Azera rises to the top of that class.

Link to comment
Share on other sites

azrea is very likely to cannibalize from the other MASSIVE DEAL hyundais in the same showroom.

I don't think so, the Azera is in the $26-30,000 range, a bit bigger and more luxurious than the Sonata. The Genesis is rear drive, and the Azera being top notch could allow them to make the Genesis a little sportier or add some extra features and edge the price up a little. The Azera and Sonata don't overlap any more than an Avalon and Camry or Altima and Maxima, and certainly not as much as an Enclave and Acadia in the same showroom.

With Elantra, Sonata, Azera, Genesis they have the $15,000-40,000 sedan range nicely covered.

Link to comment
Share on other sites

Hyundai CEO says New Azera Coming Soon, will be More Upscale

SATURDAY, NOVEMBER 20, 2010

You probably have noticed that Hyundai is on a roll lately. Whereas the newly-wed Fiat and Chrysler couple are trying to tidy up the mess left by Daimler -for the most part- with makeovers and tweaks, the South Korean automaker, which also owns Kia, is churning out one new model after the other.

More recently and following a barrage of presentations such as the new Equus, Genesis Sedan and Coupe, Sonata, Tucson, Accent (South Korea and Russia for now) and Elantra, Hyundai gave out the first renderings of its next brand new offering, the 2012 Azera. The family sedan, which will be sold as the Grandeur in certain markets, will slot between the Sonata and the Genesis in Hyundai's NA lineup.

While the official release didn't reveal much, Hyundai's North American boss and always eager to share info on the firm's future plans with the press, John Krafcik, spoke with Autonews on the sidelines of the Los Angeles Auto Show.

"We have changed everything, it's a remarkable car. It will surprise a lot of people." said Krafcik. Even though Hyundai NA's boss wouldn't confirm a U.S. launch date, he said that the new Azera "is not that far away."

Krafcik also revealed that like the current Azera, the new model will be front wheel drive offering a less sporty experience than the Genesis.

"The Azera is a front wheel drive car whereas the Genesis is rear-wheel-drive and performance-focused, so (the Azera) will have greater appeal in northern, snow-states where front wheel drive is important, but there will be a very, very strong level of differentiation between the two cars," Krafcik said.

No word on powertrain options yet, but it is likely that Hyundai will offer the Azera only with V6 engines to further distance it from the Sonata which is available exclusively with four-cylinder units. Expect to see the new Azera making its world premiere in 2011 and going on sale before the end of the year.

Hyundai-Azera-2.jpg

Hyundai-Azera-3.jpg

link:

http://carscoop.blogspot.com/2010/11/hyundai-ceo-says-new-azera-coming-soon.html

Link to comment
Share on other sites

I don't think so, the Azera is in the $26-30,000 range, a bit bigger and more luxurious than the Sonata. The Genesis is rear drive, and the Azera being top notch could allow them to make the Genesis a little sportier or add some extra features and edge the price up a little. The Azera and Sonata don't overlap any more than an Avalon and Camry or Altima and Maxima, and certainly not as much as an Enclave and Acadia in the same showroom.

With Elantra, Sonata, Azera, Genesis they have the $15,000-40,000 sedan range nicely covered.

Maybe they could even upgrade the 1996 Buick Park Ave interior the Genesis has now to a 2001 Buick Park Ave interior.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...