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General Motors investing $40 million to offset 2011 carbon footprint [w/video


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General Motors investing $40 million to offset 2011 carbon footprint [w/video]

by Zach Bowman (RSS feed) on Nov 18th 2010 at 3:32PM

General Motors is planning to invest $40 million in a host of clean energy efforts in an attempt to offset around 8 million metric tons of carbon dioxide. The company says the investments will come over the next three to five years and will involve everything from solar panels for schools to encouraging wind farms and forestry projects all over the country. GM is hoping that these efforts will offset the amount of carbon dioxide put out by the 1.9 million vehicles that the manufacturer is expected to sell in 2011

GM says that it has reduced its manufacturing emissions by 60 percent since 1990, and that a separate effort has seen water use during production drop by 35 percent between 2005 and 2009 worldwide. Additionally, The General operates 75 landfill-free facilities worldwide with a total of 90 percent of the company's waste being recycled.

These eco investments will be made via third-party organizations that include the Bonneville Environmental Foundation. Hit the jump for a video and the full press release.



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GM says that it has reduced its manufacturing emissions by 60 percent since 1990, and that a separate effort has seen water use during

Of course, they also lost 60% of their volume in that period... so how is that affecting the numbers? Its like bragging that by hitting fewer home runs, we saved a fortune on baseballs!

I have no doubt that GM is actively improving factory emissions... as it improves the bottom line... and because cleanup is always more expensive that prevention.

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GM Looks Local For $40M Carbon-Reduction Initiative

Source: GreenCarReports.com

wind farmEnlarge PhotoGeneral Motors [NYSE: GM] stock might be up for initial public offering today under the same stock symbol as before, but the company is trying hard to show that it's not the same company in many respects.

"We'll do that by demonstrating that GM is doing things differently," said CEO Dan Akerson, introducing a $40 million Clean Energy Initiative that will, over the next year and a half, focus on smaller, community-based environmental projects throughout the U.S.

GM's own stimulus back to communities?

The initiative—in addition to driving consumers to consider GM's most efficient new offerings like the 2011 Chevrolet Volt and 2011 Chevrolet Cruze Eco—will fund hundreds of projects, varying in scale and impact, but the majority GM says will be community-based.

"These projects will be ones that other might not have seen nor thought of before," said Joel Ewanick, GM VP for marketing, in a conference call to make the announcement. "And it's the idea that if not for Chevy, they might not have been done."

"These projects will strengthen local economies by keeping energy dollars at home," said Eban Goodstein, director of Bard College's Center for Environmental Policy and member of the advisory board that's setting parameters for the program.

Through the program, GM will try to engage all 3,100 Chevrolet dealerships and get them involved in the idea process by encouraging local citizens and leaders to give them suggestions.

An "idea incubator"

"The really cool thing about this is that the best ideas are going to win, and it's a true idea incubator at this point," said Mike Robinson, GM's VP in charge of environmental policy.

The automaker invited experts from a wide swath, including policymakers and academics, asking them how to make a difference environmentally and strengthen economies while keeping energy dollars at home.

Examples of projects supported by the initiative include weatherizing for local schools (which might free up budget for more teaching resources), retrofits for public buildings, or small-scale wind projects. Over the duration of the project, it's expected to directly impact 1.9 million Americans and save eight million metric tons of carbon emissions—estimated to be the 2011 emissions of the new vehicles GM will sell over this next year.

Actually implemented by Bonneville Environmental Foundation in Portland, Oregon. For the project, GM is partnering with the Pew Center on Global Climate Change, Clean Air Cool Planet, the Climate Action Reserve, and the Center for Environmental Policy at Bard College, plus other local and national groups.

In December, a panel of experts will meet to begin deciding how to allocate the money, as well as how to implement the program.

For more information on how to get involved, propose projects, or be updated on progress, visit chevycarbonreduction.com.



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