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Ford Calling Facebook Fans To Name New Performance Package For Mustang V-6


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Ford Calling Facebook Fans To Name New Performance Package For Mustang V-6

By Viknesh Vijayenthiran

Editor

November 21st, 2010

2011 Ford Mustang V-6Enlarge PhotoFord is developing a new performance package for its 2012 model year Mustang V-6 but it needs your help. The Blue Oval is calling on its Facebook fans, more specifically, the Ford Mustang Facebook community, of which there are more than 940,000 members, to come up with a new name for the performance package.

Facebook fans can suggest a name on the Mustang Facebook page, and reach out to their friends in the social media world to help propel their pick to the top five names. A gallery on the Facebook page will let visitors see all of the choices that can be voted on. After the five most-voted names have been selected, Ford will choose the name that best shows off the personality of the package.

Borrowing from the Mustang GT, the new performance package will include numerous suspension, braking and body stiffening upgrades. Some of the items will include a 3.31 rear axle ratio, front and rear stabilizer bars and shocks lifted from the Mustang GT, a rear lower control arm borrowed from the Shelby GT500, unique 19 inch wheels shod with Pirelli tires, uprated brakes, a strut tower brace and a modified stability control system.

The winner will be given a two-year lease on a 2012 Ford Mustang V-6 with the performance package so you better get cracking and work on some names. Suggestions can be submitted through mid-December, when the contest comes to a close.

link:

http://www.motorauthority.com/blog/1051764_ford-calling-facebook-fans-to-name-new-performance-package-for-mustang-v-6

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Ford launches naming contest for V6 Mustang, winner gets free two-year lease

by Jonathon Ramsey (RSS feed) on Nov 22nd 2010 at 6:01PM

fordmustangv6competition.jpg

Ford plans to rename the Performance Package for the Mustang V6, and it's giving Facebook fans and LA Auto Show visitors the chance to decide what moniker it will carry. On the Contest page of the Ford Mustang's Facebook profile, you can submit your choice of moniker for the package that adds go-fast items like a 3.31 rear axle, Shelby GT500 rear lower control arm and Pirelli tires to 305-horsepower coupe.

You can also stop by the Ford booth at the LA Auto Show and submit your clever-yet-corporate nomenclature. The contest is on now and runs until the middle of December. Make the jump for all the details.

[source: Ford Mustang Facebook]

Show full PR text

WHAT'S IN A NAME? FORD MUSTANG FACEBOOK FANS GET A SHOT AT NAMING THE V6 PERFORMANCE PACKAGE

* For 2012, the Ford Mustang V6 Performance Package will get a new name, by engaging Facebook fans to submit their idea for the best name for the package that appeals to track-day fans and sports car aficionados alike

* The contest runs through mid-December, with the winner walking away with a two-year lease on a new 2012 Ford Mustang V6 with the Performance Package he or she helped name

* The Performance Package combines lightweight 305-horsepower all-aluminum V6, a 3:31 performance rear axle and Mustang GT-based suspension and braking components. Unique 19-inch wheels and Pirelli performance tires provide superb grip and aggressive appearance

DEARBORN, Mich., Nov. 19, 2010 – The Ford Mustang Facebook community is more than 940,000 strong, and they are being asked to put their heads together to come up with a name for the V6 Performance Package that gives Mustang an extra dose of handling performance. The contest to name the new package kicks off today on the Ford Mustang Facebook fan page.

"The V6 Performance Package is a great example of what's at the core of Mustang – fun, fast and affordable," said Amy Marentic, Ford group marketing manager. "It makes sense for us to continue the accessibility of the package by having our fans help name it, and it's a fun and unique way to engage enthusiasts."

Facebook fans can suggest a name on the Mustang Facebook page, and reach out to their friends in the social media world to help propel their pick to the top five names. A gallery on the Facebook page will let visitors see all of the choices that can be voted on. After the five most-voted names have been selected, Ford will choose the name that best shows off the personality of the package.

"We're utilizing the power of social media to not only talk about what a fantastic package this is, but to also let Mustang fans across the country share a piece of it," said Brian McClary, Ford social and emerging media specialist. "It's a nontraditional approach to naming a piece of brand that millions of people identify with."

The winner not only has the satisfaction of knowing his or her name will play a role in the iconic brand, but will also win a two-year lease on a 2012 Ford Mustang V6 with the Performance Package. Names can be submitted through mid-December, when the contest comes to a close.

Visitors to the 2010 Los Angeles Auto Show also can get in on the fun by stopping at the Ford stand to submit their idea for the fast and fun package.

High-tech horsepower

The Performance Package takes advantage of the new 2011 Mustang 305-horsepower all-aluminum Ti-VCT V6 engine's lightweight and high-revving nature to deliver a nimble performance car equally at home on a road course or a road trip.

Borrowing from the Mustang GT, the Performance Package includes numerous suspension, braking and body stiffening upgrades to deliver unparalleled handling performance. That road-holding is helped by a near-equal front/rear weight distribution, providing exceptional transient response along with the car's slimmed-down curb weight of less than 3,500 pounds.

2012 Mustang Performance Package includes:

* A 3.31 rear axle ratio for quicker off-the-line acceleration

* Mustang GT coupe front and rear stabilizer bars

* Mustang GT front struts and rear shocks/springs

* Shelby GT500 rear lower control arm

* Unique 19-inch wheels

* Pirelli performance tires for improved grip

* Mustang GT front and rear brake calipers with Performance Friction pads

* A strut tower brace for increased body rigidity

* Unique electronic stability control calibration with sport mode for performance driving

* Unique badging

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link:

http://www.autoblog.com/2010/11/22/ford-launches-naming-contest-for-v6-mustang-winner-gets-free-tw/

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