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Audi aims to be luxury EV leader; plug-in hybrid due in 2014


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Audi aims to be luxury EV leader; plug-in hybrid due in 2014

Pia Krix

Automotive News Europe -- November 23, 2010 06:01 CET

INGOLSTADT, Germany – Audi has big plans for its electric vehicle business.

"By 2020, we want to be the leading premium seller of electric vehicles," Franciscus van Meel, Audi's manager for electric mobility strategy, said at a recent technical workshop at the company's headquarters here.

"We will successively bring out a variety of hybrid models and electric vehicles, such as our first plug-in hybrid in 2014," he said, without sharing more details on the plug-in hybrid.

Audi's alternative powertrain plan includes: full-hybrid versions of the A8 upper-premium sedan and Q5 SUV, both due in late 2011; a hybrid A6 that is likely to arrive in 2012; plus a range of high-priced electric cars starting with the limited-edition battery-powered e-tron version of the R8 supercar in 2012.

Audi set up the e-tron division to develop and produce EVs. The brand's electric-car approach is different from that of rival BMW AG, which is developing the smaller so-called Megacity Vehicle designed for urban commuting. The Megacity Vehicle is due to launch in 2013.

"Today we're assuming that our sales of Audi e-tron electric cars will rise to a six-figure volume by 2020," van Meel said.

By 2020, Audi wants to increase the efficiency of its internal combustion engines by 30 percent and wants 5 percent of the brand's lineup to be electric, Michael Dick, Audi's board member for technology, said earlier this year.

To help it meet that goal, Audi recently opened a 65 million euro (about $89 million), 14,000-square-meter electric-drive development and test center at its headquarters. It plans to hire 840 people to help develop electric powertrains and batteries.

Audi parent Volkswagen AG wants the group to be No. 1 in hybrid and electric cars before the end of the decade, increasing its EV market share to 3 percent of its forecast global sales of 10 million vehicles by 2018.

Globally, VW Group plans to launch a full-electric version of its Up minicar, the E-Up, E-Golf and E-Jetta in 2013.

Read more: http://www.autonews.com/apps/pbcs.dll/article?AID=/20101123/ANE/311239980/1193#ixzz167QSRx45

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Audi Plug-In Hybrid Coming In 2014

By Viknesh Vijayenthiran

Editor

November 23rd, 2010

Audi’s vehicle electrification plans show no signs of slowing, with news today that the automaker plans to launch a plug-in hybrid vehicle in 2014. Audi is quickly becoming a leader in the field of electric vehicles, having already shown off a barrage of concept vehicles and established the standalone e-tron electric vehicle department, as well as a new development and testing center for electric drive systems at its Ingolstadt headquarters in Germany.

The automaker has even set 2020 as its deadline for becoming the leading selling of electric vehicles in the luxury segment. The information was revealed by Franciscus van Meel, Audi's manager for electric mobility strategy, who spoke recently with AutoWeek.

"By 2020, we want to be the leading premium seller of electric vehicles," he said. "We will successively bring out a variety of hybrid models and electric vehicles, such as our first plug-in hybrid in 2014."

However, we won’t have to wait that long to see Audi’s electric efforts. Starting next year Audi will launch hybrid versions of its A8 flagship sedan and Q5 SUV, and beyond that a hybrid version of the A6 is due as well as the all-electric R8 e-tron.

The determinedness to be a leader in this field is one matched by parent company Volkswagen, which is intent on becoming the world’s leading automaker by 2018 and recently announced plans to start building its own electric powertrains.

LINK:

http://www.motorauthority.com/blog/1051857_audi-plug-in-hybrid-coming-in-2014

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AUDI: PLUG-IN HYBRID COMING IN 2014

By Andrew Ganz

It’s hardly a secret that German luxury carmaker Audi is working on a plug-in hybrid vehicle – its various e-tron concepts have more than hinted about its plans – but the company has now confirmed 2014 as an on-sale target.

“We will successively bring out a variety of hybrid models and electric vehicles, such as our first plug-in hybrid in 2014,” said Franciscus van Meel, Audi’s manager of electric mobility strategy.

The automaker intends to be the premium EV segment leader by 2020 by offering a full lineup of battery-powered vehicles that will constitute about 5 percent of its overall sales. It will start by offering hybrid-electric versions of its A8 and Q5 next year, followed by a hybrid A6 in 2012. The high-spec e-tron-based R8 EV is also due out in 2012, according to the automaker, but a plug-in hybrid is still several years off.

“Today we’re assuming that our sales of Audi e-tron electric cars will rise to a six-figure volume by 2020,” van Meel told reporters in Germany.

link:

http://www.leftlanenews.com/audi-plug-in-hybrid-coming-in-2014.html

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Report: Audi bringing plug-in hybrid in 2014

by Steven J. Ewing (RSS feed) on Nov 24th 2010 at 4:32PM

6897f-1290622237.jpg

By the year 2020, Audi hopes to be the "leading premium seller of electric vehicles," Franciscus van Meel, the automaker's manager for electric mobility, told AutoWeek during a recent technical workshop at the company's headquarters in Ingolstadt, Germany. In addition to launching a number of hybrid vehicles (including the A8 and Q5) over the next few years, Audi plans to debut a plug-in hybrid in 2014.

Exactly what sort of plug-in hybrid we'll actually see hasn't been disclosed just yet, but the whole business is part of Audi's e-tron division – the folks that gave us beauties like the R8-based e-tron supercar (pictured above) that debuted at the 2009 Frankfurt Motor Show.

Furthermore, Audi's board member for technology, Michael Dick, says that by 2020, he wants to see the automaker's internal combustion engines improve efficiency by 30 percent, with 5 percent of the brand's lineup to be purely electric. That's a tall order, indeed, but with parent company Volkswagen AG aiming to be the number one producer of hybrid and electric cars before the end of the next decade, the four-ringed automaker's quest for electrification isn't as far-fetched as you might think.

link:

http://www.autoblog.com/2010/11/24/report-audi-bringing-plug-in-hybrid-in-2014/

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