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Special edition Fiat 500 sells out in 12 hours in Canada


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Special edition Fiat 500 sells out in 12 hours in Canada

Alisa Priddle / The Detroit News

Chrysler Canada said Tuesday it sold out its supply of special edition Fiat 500 or Cinquecentos in 12 hours.

The Canadian subsidiary had 500 Fiat 500 Prima Edizione models offered for sale online, which could be secured with a $500 deposit.

In July, a similar offer was made for U.S. customers who wanted the first vehicles off the line, complete with a numbered badge.

Fiat returns to the North American market after 27 years with the tiny 500.

Dealers have been chosen on both sides of the border — including three in Metro Detroit and two in Windsor, Ontario — and are preparing to take orders for cars that will be delivered in the new year.

Production of the cars starts in December at Chrysler's Toluca, Mexico, plant.

"I don't think Game Seven of the Stanley Cup Finals between the Leafs and the Canadiens would sell out this fast," said Reid Bigland, president and CEO of Chrysler Canada. "Frankly, this just underscores the interest Canadians have in a youthful, stylish and highly fuel-efficient car. The 2008 European car of the year, the Fiat 500, is just that."

The Fiat 500 Prima Edizione is exclusively available in two trim levels and three colors: Bianco (White), Rosso (Red) and Grigio (Gray).

The regular Fiat 500 has a starting price of $15,500.

From The Detroit News: http://detnews.com/article/20101123/AUTO01/11230439/Special-edition-Fiat-500-sells-out-in-12-hours-in-Canada#ixzz16AHyo2fi

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