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Mazda Logo Evolution through the Century - Plus 185 Historic Pictures


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Mazda Logo Evolution through the Century - Plus 185 Historic Pictures

TUESDAY, NOVEMBER 30, 2010

Mzda.jpg

Mazda, the maker of cars such as the RX-7, RX-8 and MX-5/Miata, turned 90 this month. So what a better time to take a trip down memory lane and see how the Japanese company’s logo and cars evolved over the past century.

The first corporate logo dates back to 1936. It was registered as a trademark when Mazda began manufacturing its first three-wheeler. The name itself is a derivative from Ahura Mazda, the god of wisdom, intelligence and harmony in early Asian cultures. It also derives from the anglicized version of the founder’s name, Jujiro Matsuda.

At the same time, Mazda introduced a brand symbol, too, inspired by the emblem of its hometown, Hiroshima. It was basically a stylized triple “M”, as in “Mazda motor manufacturer”, and the wings on both sides represented “agility, speed and the ability to soar to new heights” – always according to the automaker.

In 1959, when Mazda began making passenger cars, a new “M” logo was introduced and used for the first time on the R360 coupe. This way, Mazda tried to emphasize that it was the beginning of a new era in the company’s history.

Sixteen years later, in 1975, Mazda totally revamped its corporate identity and launched the logotype which, after three and a half decades, is still a base element of the firm's visual identity.

This was accompanied in 1992 by a new brand symbol. Mazda says that the composition expressed the “dimensions of wings, sun and a circle of light” – whatever that meant. More importantly, it provided the base for the current logo, which followed in June 1997 and, in my opinion, it’s the best one yet.

Building on the same “M” theme, it also incorporated a “V” shape, standing for “growth and improvement”, which was Mazda’s way of saying that it had entered a new era once again. In 2002, the concept was refined with the “Zoom-Zoom” tagline, as Mazda started to concentrate on a new generation of cars, delivering more driving pleasure than before.

In 2008, Mazda came up with a new global visual identity, integrating the unchanged logo into a rectangle, called “dynamic wing”, and placing the “Zoom-Zoom” tagline at an angle. This composition wants to express the “bold, distinctive nature of Mazda”.

While the logo and corporate identity had few iterations over the 90-year period, Mazda’s line-up was much diversified and saw plenty of change, highlighted in the list below. Also, check out our 185 gallery to see some of the firm's cars throughout its 90 year history.

By Csaba Daradics

link:

http://carscoop.blogspot.com/2010/11/mazda-logo-evolution-through-century.html

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Mazda celebrates turning 90, looks back at logos

by Jeff Glucker (RSS feed) on Dec 1st 2010 at 3:59PM

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Mazda turns 90 years old this year, and during the Japanese automaker's near-century of building cars, it has stayed true to the Zoom-Zoom ethos that defined it. One thing that has changed over the years, however, is its logo. In 1936, Mazda entered the world of automobile manufacturing and hit the ground running with not one, but two logos: a simple "Mazda" written in script and a triple "M" symbol that was said to be both a tie to its headquarters – home of Hiroshima City and the sense of speed and agility that Mazda puts into its cars. That triple M also served to stand for Mazda Motor Manufacturer.

Over the course of Mazda's 90 years, its logo would be changed four more times. Today, The stylized M more closely resembles outstretched wings and the Laguna Seca Blue font below it shows just how dedicated Mazda is to making cars that are, at their core, fun to drive.

Take a look through the gallery below and travel through a timeline of Mazda logos.

[source: Mazda]

Show full PR text

A logo through the century

Leverkusen, 29 November 2010.

A logo's evolution reflects the unfolding of a brand's story through time – capturing its spirit and aspirations for the future. Over its 90 years of existence, the Mazda brand has experienced a rich and fascinating evolution. And its logo has grown into one of the recognized and respected symbols in the automotive industry. A logo's evolution reflects the unfolding of a brand's story through

1936

This is the first recorded corporate Mazda logo, dating back to 1936. It was the registered trademark for Mazda when production began on its three-wheel trucks. The name Mazda derives from Ahura Mazda, a god of wisdom, intelligence and harmony, from the earliest civilisations in western Asia. It is also said to derive from the anglicised version of the name Jujiro Matsuda, founder of Mazda' automotive business.

Mazda also introduced this brand symbol in 1936, which was inspired by the emblem of Mazda's hometown. It expresses the brand's strong link to Hiroshima city which is still today home to the company's global headquarters. The peaks in the logo's middle form a stylised triple "M" symbolizing "Mazda as a motor manufacturer". The wings on both sides represent Mazda's agility, speed and ability to soar to new heights.

Both the corporate and the brand logo were introduced at the same time to ensure that those who saw it on the company's products knew immediately that Mazda's roots lay in Hiroshima.

1959

The introduction of this classic "M" logo coincided with the launch of Mazda's passenger cars in 1959. The first vehicle to wear it was the Mazda R360 coupe which featured several cutting-edge Mazda technologies – a car that broke with conventions, heralding the future of Mazda's passenger cars.

1975

In 1975, this timeless logo was introduced at the same time as Mazda's new corporate identity. Today, 35 years later, the logotype remains an intrinsic element of Mazda's visual identity.

1992

This brand symbol was introduced in 1992. It was accompanied by Mazda's 1975 introduced corporate logo. Its shape expresses the dimensions of wings, sun and a circle of light, and was ultimately the take-off-point for Mazda's current logo.

1997

This new logo was introduced globally in June 1997. It depicts the Mazda "M" whose distinctive "V" shape embodies the company stretching its wings as it soars into the future. It represents the creativity, the sense of mission and vitality that are Mazda – in other words, its quest to continuously grow and improve. In 2000, this philosophy was enhanced with the introduction of the Zoom-Zoom tagline to express the "emotion of motion" built into Mazda vehicles. This Zoom-Zoom ethos, still very much embodied in the logo, soon appeared in the new generation of vehicles which brought the company further along on its road to success.

It is Mazda's intent that this logo, and the spirit it communicates, represent a symbol of excellence and a promise to its customers worldwide. It expresses Mazda's commitment to providing high-quality products that deliver unique driving pleasure and distinctiveness.

Filed under: Etc., Marketing/Advertising, Mazda

link:

http://www.autoblog.com/2010/12/01/mazda-celebrates-turning-90-looks-back-at-logos/

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