Jump to content

Ford hires Cadillac designer to reshape Lincoln


NINETY EIGHT REGENCY

Recommended Posts

Ford hires Cadillac designer to reshape Lincoln

Jamie LaReau

Automotive News -- December 1, 2010 - 3:00 pm ET

DETROIT -- Ford Motor Co. has hired a 38-year-old designer from Cadillac to shape Lincoln's future and compete with bigger luxury rivals.

Max Wolff, a native of Australia, will be Lincoln's design director, a new position, effective Jan. 3.

He comes in the wake of Ford's pledge to deliver seven “new or significantly improved” vehicles to its sole luxury brand in the next four years.

Wolff has been design director for Cadillac exteriors since 2007. At General Motors Co., Wolff has held various positions in design, including a stint in South Korea at GM Daewoo Auto & Technology. There, Wolff helped design the Chevrolet Cruze compact. He started his career at GM's Australia unit, GM Holden Ltd., in 1998.

He will report to Moray Callum, Ford's executive director of design for the Americas, the automaker said today.

Wolff joins a growing management team at Lincoln who share global experience. C.J. O'Donnell, Lincoln's group marketing manager, and Scott Tobin, Lincoln's director of product development, have also worked in Asia, Europe and North America.

“Hiring a Lincoln design director with global experience was a given,” said Derrick Kuzak, Ford's group vice president of global product development, in a statement. “Max Wolff brings a fresh perspective that will challenge us internally and take Lincoln to new levels of prestige.”

Read more: http://www.autonews.com/apps/pbcs.dll/article?AID=/20101201/OEM02/101209967/1260#ixzz16tS7mt1E

Link to comment
Share on other sites

COMMITMENT TO LINCOLN STRENGTHENS WITH ADDITION OF EXPERIENCED NEW DESIGN DIRECTOR - Media.FORD.com

FRD2010120150378_PV.jpg photocredit: Ford.wieck.com

  • Max Wolff joins Lincoln as director of Design, effective Jan. 3, bringing extensive global perspective and luxury design experience in line with the brand’s plans to deliver world-class luxury
  • Wolff joins a growing list of Lincoln top managers with global professional experience; his includes assignments in Asia, Europe and North America
  • Lincoln’s plan accelerates with more investment and attention to standout product design, class-leading technology and powertrains delivering top performance and fuel efficiency

Lincoln today announced an important next step in its growth into a world-class luxury brand with the addition of a dedicated Design director to help shape the brand’s future. Max Wolff, 38, joins Lincoln with luxury and global automotive design experience that has taken him from Australia to Asia and America...

More...

Link to comment
Share on other sites

Ford nabs former Cadillac stylist for new Lincoln design chief

by Steven J. Ewing (RSS feed) on Dec 1st 2010 at 4:29PM

wolff.jpg

Max Wolff, formerly of General Motors, has been hired by Ford Motor Company to head up Lincoln's design team effective January 3, 2011.

During his tenure at GM, Wolff was most recently responsible for leading Cadillac's exterior design team, though he also held positions at the automaker's Holden and Daewoo divisions. Ford sees Wolff's global design experience as a benefit for Lincoln, bringing "a fresh perspective that will challenge us internally and take Lincoln to new levels of prestige," says Derrick Kuzak, Ford's Group Vice President for Global Product Development.

Wolff, 38, is tasked with creating a definitive design language for Lincoln that extends beyond the large split-grilled creations we currently see. Specifically, Ford has cited that the Lincoln brand will debut seven all-new or significantly refreshed vehicles over the next four years, including the automaker's first-ever C-segment car. For the full details, hit the jump for the official press release.

[source: Ford]

Show full PR text

COMMITMENT TO LINCOLN STRENGTHENS WITH ADDITION OF EXPERIENCED NEW DESIGN DIRECTOR

- Max Wolff joins Lincoln as director of Design, effective Jan. 3, bringing extensive global perspective and luxury design experience in line with the brand's plans to deliver world-class luxury

- Wolff joins a growing list of Lincoln top managers with global professional experience; his includes assignments in Asia, Europe and North America

- Lincoln's plan accelerates with more investment and attention to standout product design, class-leading technology and powertrains delivering top performance and fuel efficiency

DEARBORN, Mich., Dec. 1, 2010 – Lincoln today announced an important next in its growth into a world-class luxury brand with the addition of a dedicated Design director to help shape the brand's future. Max Wolff, 38, joins Lincoln with luxury and global automotive design experience that has taken him from Australia to Asia and America.

"Hiring a Lincoln design director with global experience was a given," said Derrick Kuzak, group vice president, Global Product Development, Ford Motor Company. "Max Wolff brings a fresh perspective that will challenge us internally and take Lincoln to new levels of prestige."

Wolff most recently worked for General Motors, where he was Design director, Cadillac Exterior.

During his career with General Motors, Max held key design positions including assignments in the U.S. with Cadillac, in Australia with Holden and in Korea with GM Daewoo.

Wolff joins a growing list of Lincoln top managers, which include C.J. O'Donnell, Lincoln Group marketing manager, and Scott Tobin, Lincoln director of Product Development, with global experience. All have lived and worked in Asia, Europe and North America.

"Max's drive, talent and knowledge of automotive design within the premium segment of the market make him a great addition to the global design team." said J Mays, chief creative officer and Ford Motor Company's group vice president of Design. "He is a recognized design leader and has a successful track record in the development of production and concept vehicles, including the Holden SSX show car."

A graduate of Monash University in Victoria, Australia, Wolff will report to Moray Callum, Ford Motor Company's executive director of Design, The Americas. He will help the Lincoln team expand and enhance its brand lineup, which will include seven all-new or significantly refreshed vehicles in the next four years and its first-ever C-segment vehicle.

Lincoln's hallmarks will be refined, modern design, the most fuel-efficient premium powertrains and industry-leading technology that create a unique driver experience both in the cabin and on the road. The future of Lincoln is building from a strong base that includes the flagship MKS large sedan, the significantly freshened 2011 MKX crossover, the MKT seven-passenger crossover and a significantly refreshed MKZ midsize sedan with a hybrid powertrain.

"Working with a young, motivated and internationally experienced team with the opportunity of taking a brand to the next level is very exciting, as is the opportunity to work with J Mays and Moray Callum," said Wolff.

link:

http://www.autoblog.com/2010/12/01/ford-nabs-former-cadillac-stylist-for-new-lincoln-design-chief/

Link to comment
Share on other sites

Lincoln hires away Cadillac designer

By CHRISSIE THOMPSON

FREE PRESS BUSINESS WRITER

Ford has hired Cadillac’s exterior design director to head Lincoln design as part of its efforts to revive the luxury brand.

New program could help cut your credit card debt

Max Wolff, 38, joins Lincoln on Jan. 3 after a 12-year career at General Motors. The native Australian’s design contributions included work on the global Chevrolet subcompact that will launch in the U.S. next year as a replacement for the current Chevrolet Aveo. He had headed Cadillac exterior design since September 2007, where he helped with the acclaimed design of the CTS coupe and the upcoming Cadillac XTS flagship sedan.

Since announcing the death of Mercury in June, Ford has promised to revive Lincoln with seven new or redesigned vehicles in the next four years, including its first compact car. Lincoln’s sales are up 7.4% through November, compared with a 38% year-to-date gain at Cadillac.

From 2005 to 2009, Ford worked hard to recast Lincoln's styling and design. The company ditched the LS midsize sedan and the Lincoln Aviator midsize SUV and will end production of the Lincoln Town Car in 2011 after a 30-year run.

Since 2005, Lincoln has introduced four new models, each with a distinctive bow wave grille. But so far the design changes, even for the solid flagship MKS sedan, haven't quieted critics' common complaint that Lincolns look a lot like Fords.

Wolff is the latest addition to the new Lincoln team Ford is assembling. The Free Press first reported the appointment of Ford engineer Scott Tobin in September as head of Lincoln’s product development. C.J. O’Donnell, a former Mazda and Jaguar executive, took over sales and marketing in April.

Read more: Lincoln hires away Cadillac designer | freep.com | Detroit Free Press http://www.freep.com/article/20101201/BUSINESS0102/101201054/Lincoln-hires-away-Cadillac-designer#ixzz16u5o0Suv

Link to comment
Share on other sites

I hope bringing in Mr. Wolff is a good thing - I'm sure that I GREATly prefer the ULC over the Abomination

and imho the CTS has some of the best "tie-ins" between the various body-parts and design elements of any car ever made

& if he had anything to do with the Converj, that'll make me more optimistic about Lincoln than I've been since the LS came out-to-be-ignored...

...unless keeping Lincoln really IS Plan-B

hiring talent away from rivals doesn't mean you intend to use those talents yourself

edit

read an unsubstantiated rumor today that a Mondeo/Fusion-merger MKZ would be at this coming NAIAS - but I doubt it since it's not due out for over a year at least...

...afaik

Edited by 2b2
Link to comment
Share on other sites

LINCOLN STEALS DESIGNER FROM CADILLAC

By Drew Johnson

As part of its efforts to revive the brand, Ford’s Lincoln division has hired designer Max Wolff away from General Motors’ Cadillac brand. Wolff will head Lincoln’s design division.

Wolff, a 38-year old native of Australia, has spent the last 12-years in GM’s design division. While at GM Wolff penned the next-generation Chevy Aveo as well as the production Cadillac CTS Coupe and XTS flagship concept.

Wolff will take his post with Lincoln on January 3.

Ford will launch seven revised or all-new Lincoln products over the next four years, with Wolff set to take a major role in that initiative. Despite unique styling cues, Ford has often been chided for Lincoln products that look too similar to their Blue Oval cousins, which is something Wolff will likely address.

Year to date Lincoln’s sales are up 7.4 percent, but cross-town rival Cadillac’s sales are up 38 percent.

link:

http://www.leftlanenews.com/lincoln-steals-designer-from-cadillac.html

Link to comment
Share on other sites

For new look, Lincoln taps Cadillac design exec

Jamie LaReau

Automotive News -- December 6, 2010 - 12:01 am ET

Max Wolff, who had been design director of Cadillac exteriors, gets to oversee the planned redesigns of the Lincoln lineup.

DETROIT -- Ford Motor Co. has hired a 38-year-old designer from Cadillac to lead its effort to change the look of the Lincoln lineup.

Max Wolff, a native of Australia, becomes Lincoln's design director, a new position, effective Jan. 3.

Ford has promised to deliver seven new or significantly improved vehicles to its luxury brand in the next four years.

Wolff has been design director for Cadillac exteriors since 2007. At General Motors Co., he has held positions in design that include a stint in South Korea at GM Daewoo Auto & Technology. There, Wolff helped design the Chevrolet Cruze compact.

He started his career at GM's Australia unit, GM Holden Ltd., in 1998.

Through November, Lincoln sold 77,768 vehicles in the United States, up 7 percent from a year earlier but not enough to gain share. Mercedes-Benz, Lexus and BMW each sell more than twice as many vehicles in the United States as Lincoln does. As recently as 1998, Lincoln was the best-selling luxury marque in the United States.

One of the seven planned new Lincolns is expected to be a small crossover that would share Ford's global compact-car platform.

Read more: http://www.autonews.com/article/20101206/OEM03/312069977/1427#ixzz17LA1gICn

Link to comment
Share on other sites

this might be based on the flimsiest of reasons

but

after the Mercury C557 evaporated, I was getting hyped-up for a Focus-based "Lincolnette" car (not the MKG/KuGa Cuv)

((esp with a rumor that it might include an RS version))

then

it started sounding like Lincoln wouldn't do one frown.gif

but

a convo elsewhere about how the new Focus doesn't have HID's available even as an option, makes me wonder if that's to help differentiate a Lincolnette (MKE?) afterall??

plus

have seen a few posts speculating that NAIAS might have a/some Lincoln surprise(s)...

toetap05.giftoetap05.giftoetap05.gif

Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.



About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...