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Report: Honda To Announce End Of Element Production Friday


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Report: Honda To Announce End Of Element Production Friday

2011-honda-element_100327846_m.jpg

Honda's Element hasn't been a hot seller since its introduction despite a plethora of special editions, with the November's sales results showing it outpaced by the both the just-introduced CR-Z and the pickup-like Ridgeline. Those slow sales figure may spell doom for the Element, as a late-breaking report puts the crossover on the chopping block, with the announcement to come tomorrow.

Details on the end of the Element will have to wait until--and if--there's an announcement, but we'd expect it to come down to an immediate halt of production and whatever inventory remains being sold off.

Just how dire have the Elements' sales figures been? Only 939 units of the Jack of all trades, master of none sold in November, down 11.5 percent from last year's montly tally. Year-on-year to date sales are also down 3.4 percent while most of the rest of Honda's lineup is on the rise.

To put the Element's sales volume in perspective, the Fit (down 20.8 percent over 2009's year-to-date) sold 4,180 units in November, while the Accord, Honda's best-seller, sold 19,025 units. In fact, Honda's premium Acura division, with a grand total of only 10,718 cars sold in November, has only two models (of six) that sold less than the Element--the Acura RL and ZDX. In other words, it's Honda's worst-selling vehicle currently in production, and still third worst if you mix in the small-shop Acura totals.

For now, however, that's merely a painful statistic, as Honda has made no public announcement of plans to kill off the Element. We'll keep you abreast of the latest should that change tomorrow.

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link:

http://www.thecarconnection.com/marty-blog/1052134_report-honda-to-announce-end-of-element-production-friday

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Honda announces end of Element production

by Steven J. Ewing (RSS feed) on Dec 3rd 2010 at 12:28PM

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After a nine-year run, the Honda Element will officially be killed off after the 2011 model year. The Element has suffered from slow sales numbers over the past few years, and in the model's death notice, Honda specifically cites that a large amount of customers prefer the better refinement and improved fuel economy of the automaker's CR-V crossover.

Since its debut in December of 2002, more than 325,000 Elements have been sold in the United States. During its lifespan, we saw the introduction of the bolder-looking SC model in 2007, and just last year, Honda began offering the 2010 Element with a dog-friendly package (pictured). Modest facelifts over the years have helped keep the Element somewhat fresh, but newer competitors on the scene have helped expose weaknesses in refinement and power. That said, Honda's boxy sport-ute has long been praised for its utility-oriented and easy-to-maintain interior – not to mention kicking off the modern styling trend of boxy vehicles.

Follow the jump to read Honda's official statement. Thanks to everyone for the tips!

Photos copyright ©2010 Alex Nunez / AOL

[source: Honda]

Show full PR text

2011 Will Be Final Model Year of Production for Honda Element

Boxy, bold vehicle found many functional niches during its 9-year run

The 2011 Honda Element will be the final model year of production of the innovative and functional crossover utility vehicle, American Honda Motor Co., Inc., announced today. First introduced in concept form as the Honda Model X at the 2001 North American International Auto Show, the Element virtually created its own functional class and became an immediate favorite for small businesses, outdoor enthusiasts and pet owners. After a long life cycle, utility-seeking customers have more recently embraced other vehicles in the Honda lineup like the versatile and comfortable CR-V.

"The Element proved that ultimate functionality can often come from thinking inside the box," said John Mendel, executive vice president of American Honda. "It made boxy vehicle designs cool, and Element owners continue to enjoy its unique styling and unmatched versatility."

Developed from the inside-out, the Honda Element entered new territory when it debuted during the 2003 model year by providing a multi-functional cargo area, innovative and versatile seating, a durable and dirt-friendly interior, energetic performance and outstanding value. Major upgrades were made through the years including more power and safety features in the 2007 model year. More recently, the Element embraced its long-held position as a pet-friendly vehicle by introducing the Dog Friendly Element accessory package in 2009.

More than 325,000 Elements have been sold in the United States since its introduction in December 2002.

link:

http://www.autoblog.com/2010/12/03/honda-announces-end-of-element-production/

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Honda to kill boxy Element amid falling sales

The Element's annual U.S. sales peaked at 67,478 in 2003, its first full year on the market. Last year they dropped to 14,884.

Mark Rechtin

Automotive News -- December 3, 2010 - 12:13 pm ET

LOS ANGELES -- American Honda Motor Co. will kill the Element -- a quirky, boxy crossover designed to attract young buyers -- following seven straight years of declining U.S. sales.

The vehicle will be dropped after the 2011 model year, Honda said in a statement today. The decision follows an extended model cycle, during which Honda product planners wrestled with how to replace the vehicle.

The Element, based on the CR-V crossover, went on sale in late 2002. It carried such features as washable floors and neoprene seats intended to appeal to buyers with active, outdoor lifestyles. The Element soon became popular with active, empty-nest Baby Boomers and retirees, whose average age wasn’t far from the rest of the Honda lineup.

Annual U.S. sales peaked at 67,478 in 2003, the Element’s first full year on the market. Last year they dropped to 14,884, and this year’s volume through November is down 4 percent.

A “dog friendly” version, with grippy, bone-patterned floor mats and a cargo area set up for a dog carrier, was released for the 2010 model year.

"The Element proved that ultimate functionality can often come from thinking inside the box," John Mendel, American Honda executive vice president, said in the statement. "It made boxy vehicle designs cool, and Element owners continue to enjoy its unique styling and unmatched versatility."

The cancellation leaves the door open for other derivatives built off the CR-V. The CR-V is slated for a redesign next summer. Honda executives have said the automaker enjoys the flexibility of the CR-V platform and what it can provide in terms of spinoffs.

Read more: http://www.autonews.com/apps/pbcs.dll/article?AID=/20101203/OEM/101209909/1273#ixzz174TM7cND

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I'm actually kinda sad about this one. The Element was funky enough and extremely versatile enough to make me want to consider one.

I'm only sad it they didn't buy them all back and crush them into Hyundais... no love for this thing, the Aztek, Juke and Soul combine funk and better looks than this abomination.

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I'm only sad it they didn't buy them all back and crush them into Hyundais... no love for this thing, the Aztek, Juke and Soul combine funk and better looks than this abomination.

The Element with the new head lights is an attractive vehicle. I think the Aztek is one of the ugliest vehicles of its time, if not the ugliest.

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If I could justify a second vehicle for lugging the bike, kayak, snowboards and small cargo around and for driving in winter I would pick up a cheap used one... err a used one (no cheap used Hondas with that resale is there).

Edited by frogger
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