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Report: Chevy Camaro poised to outsell Ford Mustang for first time in 25 years


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Report: Chevy Camaro poised to outsell Ford Mustang for first time in 25 years

by Chris Paukert (RSS feed) on Dec 3rd 2010 at 3:30PM

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It's been a quarter-century since the last time it happened, but Chevrolet's reborn Camaro appears set to steal away the yearly pony car sales crown from the Ford Mustang.

According to AutoWeek, the Bowtie Brigade has cleared 75,685 Camaro sales through the end of November, while the Blue Oval has shifted 68,264 units. Extrapolating the monthly sales totals to the end of December, AW estimates that Chevrolet will finish 2010 with around 82,500 sales, besting the Ford's estimate of 74,500. Trailing the muscle car pack in sales is Dodge's Challenger lineup, trending at around 36,000 units.

There has certainly been pent-up demand for the Camaro among consumers after its prolonged absence, but what's even more impressive about its yearly sales total is that if the lead holds, the Chevy will have outsold the Ford and the Dodge with far fewer special editions and no convertible bodystyle like the Mustang. (A droptop Camaro is slated to go on sale next year, and a high-performance Z28 variant is also expected).

For more details on the pony car sales race, check out the link below.

LINK:

http://www.autoblog.com/2010/12/03/report-chevy-camaro-poised-to-outsell-ford-mustang-for-first-ti/

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It may be the first time in 25 years that the Chevy Camaro beat the Mustang, but IIRC, GM F-bodies combined were outselling the Mustang as recently as the mid '90s.

Its the same situation as the pickups... Ford F150 is the leader, but only because Chevy and GMC split more sales... but IMHO, they get more sales by attracting a different buyer.

All in all... I think I'm kinda disappointed the Camaro didn't crack 100K... which makes me fear that the sales will slowly dive from here... displeasing the bean counters.

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Chevrolet Camaro Staged To Beat Ford Mustang Sales, First Time In 25 Years

By Nelson Ireson

Editor

December 3rd, 2010

The 2010 and 2011 Chevrolet Camaro has been a hot seller since its debut in early 2009, but this year marks its first full year of sales, and it's a steamroller for the Bowtie pony car. Ford's revamped 2011 Mustang has been sellign strong, too, but it's running behind the Camaro--for the first time in 25 years.

Well, sort of. Last year saw the Camaro beat the Mustang in montly sales on more than one occasion, but because it wasn't introduced until February/March, it couldn't overcome the Mustang's year-end tally. This year, with both cars seeing a full 12 months of sales things are a bit more even.

Only a bit more even, however, as the 2011 Mustang's upgraded 3.7-liter V-6 and 5.0-liter V-8 engines put a dent in sales of the 2010 model early in the year, as buyers decided to hold out for the new car. Next year should be an even closer measure of the pony car wars, with no major changes planned for either model, though again there'll be a monkey wrench in the statistics: the 2011 Camaro Convertible won't be out until February/March of 2011.

This back-and-forth hasn't gone unnoticed by the manufacturers, with Mustang communications rep Angie Kozleski saying, "It's not a sales race." An understandable position coming from the apparent underdog. Chevy, conversely, is booming with pride for its strong sales figures.

Part of the unseen picture here is that the Camaro's sales figures for November are actually down 41.9 percent, seasonally adjusted, and 39.4 percent in gross totals, compared to November 2009. The Mustang, on the other hand, is on the rise, up 12.8 percent gross year-on-year (Ford didn't provide seasonally adjusted figures).

Despite the differing directions of each car's sales, the Camaro continued to outsell the Mustang in November, but only just, at 4,164 Camaros to 4,093 Mustangs. The crossover point is fast approaching, but it isn't here yet.

Year-to-date, the Camaro is leading the Mustang by about 10.8 percent. If each car's sales trajectories continue through December, the year-end total will see somewhere close to 73,000 Mustangs sold (a number the Camaro has already eclisped) and about 80,000 Camaros sold, giving the Camaro a roughly 9.5 percent edge in total sales.

In the end, however, this battle of very near equals is just like any other: buyers will vote with their dollars, with many in each camp firmly committed to their brands. It is, as the politcos would say, the swing votes that count.

link:

http://www.motorauthority.com/blog/1052164_chevrolet-camaro-staged-to-beat-ford-mustang-sales-first-time-in-25-years

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