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New Ford Focus begins production in Germany today


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New Ford Focus begins production in Germany today

Alisa Priddle / The Detroit News

Ford Motor Co. continues the global rollout of the new Ford Focus with production for Europe starting today.

The compact car, as a sedan and five-door hatchback, has already begun early production for North America at Ford's Michigan Assembly Plant.

Western European markets will source their cars from Ford's Saarlouis Assembly Plant in Germany, which will make the sedan, hatch and wagon. In 2012, the performance ST model will fill out the lineup.

The rolling launch continues next year when Focus production will start in St. Petersburg, Russia of the sedan and hatchback.

Production in the Asia-Pacific region starts in 2012 in new plants in Chongqing, China and Rayong, Thailand.

It is all part of the One Ford plan to better leverage global assets. The Focus personifies the concept more than any product to date with about 80 percent of its parts common regardless of which of three continents produces it or which of 120 markets it is sold in.

The German plant has more than 6,500 employees and can build 1,850 vehicles a day on three shifts. Recently Ford announced it was making permanent job offers to about 500 temporary workers to make the new Focus.

Ford invested $400 million in the body and paint shops as well as new tooling.

"This is an important day for Ford, the Saarland and for Germany," said Ken Macfarlane, vice-president of manufacturing for Ford of Europe. "Saarlouis is proud to have been the lead plant for Ford Focus production in Europe since the first model was launched in 1998."

Ford has sold more than 10 million Ford Focuses globally. Of those, 6 million were sold in Europe and Saarlouis built almost 3.7 million of them.

From The Detroit News: http://detnews.com/article/20101206/AUTO01/12060355/New-Ford-Focus-begins-production-in-Germany-today#ixzz17LEBadMN

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FORD’S 2012 FOCUS BEGINS ROLLING OFF GERMAN ASSEMBLY LINE

By Mark Kleis

Ford’s European-spec Focus has now officially begun serial production out of Germany, while Ford’s Michigan plant is producing early production North American-spec vehicles.

For Europe, Ford will offer the Focus in three body styles: sedan, five-door hatchback and wagon, and all will roll off of the same assembly line at Ford’s Saarlouis plant. While producing several variations is not uncommon, what makes it more impressive is the fact that this single plant is responsible for producing all Foci consumed for the whole of Europe.

This marks the start of production for the first truly global vehicle to be created since the establish of the “One Ford” plan, and the car manages a very high parts commonality rate of 80 percent worldwide.

Focus manufacturing will be expanded further in mid-2011 in St. Petersburg, Russia, as production will start for both four-door and five-door derivatives of the all-new model.

Production in the Asia Pacific region will begin in 2012, when new Ford plants come on-line in Chongqing, China and Rayong, Thailand.

link:

http://www.leftlanenews.com/fords-2012-focus-begins-rolling-off-german-assembly-line.html

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2012 Ford Focus production begins

by Steven J. Ewing (RSS feed) on Dec 6th 2010 at 2:29PM

focusproduction630.jpg

The 2012 Ford Focus isn't just an all-new model for the Blue Oval team – it represents the first example of the automaker's "One Ford" global product strategy. Ford is now engineering cars that will be exactly the same in all markets, and for the first time in many years, we Americans will finally be able to buy the same Focus as the rest of the world.

Ford will start selling the 2012 Focus early next year, and thus, production of the new global C-car has officially started at the automaker's Saarlouis Assembly Plant in Germany. This facility is capable of manufacturing up to 1,850 vehicles a day over the course of three shifts, and all three Focus bodystyles (sedan, hatchback and wagon) will be produced here. The high-performance Focus ST will be added to this line in early 2012, as well.

In addition to the Saarlouis plant, Ford has begun early production of the North American-spec Focus at the automaker's Michigan Assembly Plant just outside of Detroit. This plant has been completely overhauled over the past year, as it was formerly used to produce the Expedition and Lincoln Navigator.

Ford plans to further expand Focus production in mid-2011 by adding manufacturing lines to its plant in St. Petersburg, Russia. What's more, production in the Asia Pacific region will come on-line in 2012 at new facilities in Chongquig, China and Rayong, Thailand. Follow the jump to read the Blue Oval's official press release.

Gallery:2012 Ford Focus production

[source: Ford]

Show full PR text

ALL-NEW FORD FOCUS PRODUCTION STARTS IN GERMANY

- Technologically advanced, all-new Focus starts production at Ford's Saarlouis Assembly Plant in Germany

- Saarlouis building all three Ford Focus In North America, early production of the four-door and five-door models of the Ford Focus is already underway at Ford's Michigan Assembly Plant.odystyles – four-door, five-door and wagon – for the European market

- 500 new permanent jobs created to support Ford Focus production in Saarlouis

- All-new Ford Focus production to be expanded further in mid-2011 in Russia, and in 2012 in China and Thailand

- Early production models of four-door and five-door models underway at Ford's Michigan Assembly Plant in the United States

- Developed in Europe for production on three continents, the all-new Ford Focus will be sold in 120 markets globally

- More than ten million Ford Focus vehicles have been sold since its initial introduction in 1998, six million of which were sold in Europe

SAARLOUIS, GERMANY, December 6, 2010 – Volume production of the all-new Ford Focus, the first global Ford compact car, has begun at Ford's Saarlouis Assembly Plant in South-West Germany today.

The all-new Ford Focus is a key part of the One Ford plan to leverage the company's global assets. Following its unprecedented global development program, the all-new Focus will be produced on three continents and be offered for sale in over 120 markets worldwide

Saarlouis Assembly Plant in the Saarland region of Germany, which celebrates its 40th anniversary this year, will be the single-source for production of the all-new Focus in Western Europe, building all three body styles – four-door, five-door and wagon, Production of the high-performance ST model will be added in early 2012.

In North America, early production of the four-door and five-door models of the Ford Focus is already underway at Ford's Michigan Assembly Plant.

Focus manufacturing will be expanded further in mid-2011 when Ford's plant in St. Petersburg, Russia, begins building both four-door and five-door derivatives of the all-new model.

Production in the Asia Pacific region will begin in 2012, when new Ford plants come on-line in Chongqing, China and Rayong, Thailand.

"This is an important day for Ford, the Saarland and for Germany," said Ken Macfarlane, vice-president of Manufacturing, Ford of Europe. "Saarlouis is proud to have been the lead plant for Ford Focus production in Europe since the first model was launched in 1998. Throughout that time, its skilled and dedicated workforce has worked hard to ensure that the plant is recognized throughout the industry for its manufacturing efficiency and quality."

With more than 6,500 employees and over €3 billion invested in the facility's ongoing development and continuous modernization, Ford's Saarlouis Assembly Plant is among the leading vehicle production sites in the European automotive industry. The plant is capable of manufacturing up to 1,850 vehicles a day in three shifts. It currently produces both Ford Focus and Ford Kuga model lines.

To further enhance manufacturing quality and flexibility in Saarlouis, the plant has been upgraded with a €300 million investment programme to produce the new Focus. This included €100 million for new robotized body construction facilities, €75 million for new tooling, and €18 million for new high-quality, low-emissions paint shop technology.

It was also announced ahead of the start of volume assembly today that around 500 people previously employed on agency contracts would be offered permanent Ford contracts to help support the production of the all-new Ford Focus.

More Than a Car

The all-new Focus is a particularly significant vehicle for Ford and will share around 80 per cent parts commonality globally. It is built on the company's new global C-segment platform, which will account for more than two million units of annual production by 2012.

Distinguished by its sleek and sporty design, the new Focus is packed with more affordable smart technologies and features than any competitor in this segment.

New Focus also offers customers the highest standards of safety, quality and detailed craftsmanship plus outstanding fuel economy, and takes the legendary Focus driving dynamics to a new level.

Key innovations in the all-new Focus include the Low Speed Safety System – available for the first time in a Ford – Active Park Assist, Lane Departure Warning, Lane Keeping Aid, Traffic Sign Recognition, Auto High Beam, Driver Alert and Adaptive Cruise Control.

To minimise fuel consumption and CO2 emissions, the all-new Focus offers a choice of highly efficient petrol and diesel powertrains, along with other features from the Ford ECOnetic Technologies programme including Auto-Start-Stop and an Active Grille Shutter.

More than ten million examples of the Ford Focus have been sold around the world since the first model was introduced in 1998. Six million of these cars were sold in Europe, with Saarlouis building almost 3.7 million of them.

link:

http://www.autoblog.com/2010/12/06/2012-ford-focus-production-begins/

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