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2012 Camaro Z28 gets big push from Chevrolet


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2012 Camaro Z28 gets big push from Chevrolet

Decision is another shot in sales war with rival Ford Mustang

Christina Rogers / The Detroit News

The Chevrolet Camaro Z28 will roar into showrooms next year as a 2012 model, the latest entrant in the nameplate's horsepower grudge match with the Ford Mustang.

The new Camaro, based on the legendary Z28, will build on Camaro's success with the recently revived coupe.

GM has yet to publicly announce that it is going to add the vehicle.

"It's the latest salvo in the Mustang-Camaro war," said analyst Aaron Bragman of IHS Automotive in Northville.

For the first time in 25 years, the Camaro is on track to overtake Mustang in sales for the calendar year, according to Autodata Corp. sales figures.

Through November, Chevrolet sold 75,685 Camaros, up 39.9 percent from a year ago. Ford Motor Co.

sold 68,264 Mustangs in the same time period, up 13.6 percent from last year.

The Camaro coupe will outsell the Mustang, despite not having a stable of specialty ponies such as the Mustang GT500 or high-volume convertible model.

Today, Chevrolet sells three Camaro models, including a performance SS with a 6.2-liter V-8 engine that cranks out 426 horsepower.

However, Chevrolet plans to add to its Camaro herd by following Ford's lead.

It will introduce a 2012 Camaro convertible in February and roll out the Z28 model later in the year.

The Z28 first hit American highways as a 1967 model as part of Chevrolet's all-new Camaro lineup.

TheCamaro wasGeneral Motors Corp.'s muscle car answer to the Mustang, which had arrived three years earlier in 1964.For nearly four decades, the two fought for the American crown until the Camaro was discontinued in 2002.

"Mustang currently is king of the hill with the Shelby," Bragman said, referring to the Shelby GT500, which comes with a supercharged 5.4-liter V-8 engine delivering 540 horsepower.

Ford plans to release a second V-8 Mustang next year — the 2011 Mustang Boss 302. The new model is a throwback to the original Boss 302 engine, introduced in 1968.

Competition heating up between the two is a good sign the market could be rebounding from its recession-fueled sales slump.

"It shows there is still a market for high-performance, high-dollar muscle cars," Bragman said.

From The Detroit News: http://detnews.com/article/20101204/AUTO01/12040324/2012-Camaro-Z28-gets-big-push-from-Chevrolet#ixzz17LG12X6n

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