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HONDA ACCORD CROSSTOUR SAFE DESPITE SLOW SALES


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HONDA ACCORD CROSSTOUR SAFE DESPITE SLOW SALES

By Drew Johnson

Honda recently sent its boxy Element crossover to the automotive grave yard, but the Japanese automaker says it has no plans pull the plug on the Accord Crosstour any time soon.

When Honda launched the Accord Crosstour about a year ago, it planned to sell 35,000 units of the crossover per year. However, after a slower than expected start, Honda adjusted the Crosstour’s target to 30,000 units, but will likely miss that mark this year.

As of the end of November, Honda has sold 28,927 examples of the Accoord Crosstour. If that pace continues in December, Honda will end the year about 2,000 units short of its goal, but the automaker isn’t panicking.

“It’s still a work in progress,” said Chuck Schifsky, a Honda spokesman. “We’re not done yet in terms of building brand awareness.”

The Crosstour’s styling is seen as its most controversial aspect, but it remains to be seen if any styling updates are in the CUV’s immediate future.

LINK:

http://www.leftlanenews.com/honda-accord-crosstour-safe-despite-slow-sales.html

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When Honda launched the Accord Crosstour about a year ago, it planned to sell 35,000 units of the crossover per year. However, after a slower than expected start, Honda adjusted the Crosstour’s target to 30,000 units, but will likely miss that mark this year.

As of the end of November, Honda has sold 28,927 examples of the Accoord Crosstour. If that pace continues in December, Honda will end the year about 2,000 units short of its goal, but the automaker isn’t panicking.

That's a typo. Honda has sold 25,927 so far. The article also doesn't take into consideration that December is a better car month than November. To give you an idea, Honda sold 17,239 Accords in Nov 2009 and 28,238 in Dec 2009 (a bit extreme of an example). If Honda has some good incentives on the Crosstour for December, it will likely meet or beat the 30,000 target.

That doesn't change the fact that the Crosstour is not a true Accord wagon, which would have probably sold better.

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