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Report: Toyota trimming global production goals for 2011

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Report: Toyota trimming global production goals for 2011

by Zach Bowman (RSS feed) on Dec 7th 2010 at 10:01AM

According to Reuters, Toyota has scaled back its production forecasts for 2011. Thanks to slowly improving sales in the U.S., the automaker has trimmed its plans for next year from eight million vehicles to 7.8 million – a drop of 200,000 units. If that's the case, 2011 will mark the third straight year that the Japanese Automaker has fallen short of the eight million unit mark, excluding Daihatsu and Hino Motors. The report came courtesy of a Japanese newspaper, which cited an unnamed source for the information. Toyota does not publish its production plans.

Reuters says that in the first 10 months of 2010, the company managed to match 2009 production numbers with 6.37 million vehicles. While the final total for this year is expected to be a good deal higher, there's little chance of the company pre auto-industry crash figures this year or next. With government incentives for fuel-efficient vehicles, specifically hybrids, on their way out the door, Reuters reports that sales for the big three Japanese automakers have fallen considerably.



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By Drew Johnson

Still hampered by a number of recent safety recalls, Toyota has reportedly slashed its global sales forecast for 2011. The reduction is also blamed on slower sales in Toyota’s domestic market.

According to Japan’s Asahi Shimbun, Toyota has reduced its 2011 global sales forecast by 200,000 units. Toyota expects to produce 7.8 million vehicles next year, marking the third straight year the Japanese automaker will miss the 8 million unit milestone.

Through the first 10 months of 2010, Toyota produced 6.37 million units – essentially matching its total for the entire 12 months of 2009. Despite the slight recovery, Toyota was the only major automaker to post a sales decline in the U.S. last month.

In addition to its woes in the U.S., Toyota is also facing sales declines in its home market of Japan. Government incentives for fuel efficient vehicles expired in September, with sales dropping off in the subsequent months.



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