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Report: Chevrolet considering new high-end Silverado

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Filed under: Truck, Chevrolet, GM

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Pickup truck sales are on the rise in the U.S., and that's good news for Detroit since trucks tend to come with big price tags and hefty margins. Truck owners can be a different breed, often padding their bedded beauties with high trim levels and copious quantities of options. Ford has made this task easy with F-150 variants like the Platinum and King Ranch, while Chrysler has upped their game with the Dodge Ram Laramie Longhorn. If you want a high-end General Motors truck, right now the best bet is to opt for the GMC Sierra Denali, while Bow Tie-branded trucks top out at the LTZ model.

Pickuptrucks.com is quoting GM sources who claim that a higher end Silverado is on the way. The new model would build on the high levels of standard equipment already present and accounted for in the LTZ, and we're betting that likely additions would include upgraded interior materials and unique wheels and trim. The rumored branding for this top Silverado trim is the Scottsdale; a name that hit the scene in 1975 before it was discontinued in the 1990s.

[source: Pickuptrucks]

Report: Chevrolet considering new high-end Silverado originally appeared on Autoblog on Wed, 08 Dec 2010 18:01:00 EST. Please see our terms for use of feeds.

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You mean like a GMC Denali? Which already exists and supposedly is part of a brand that's supposed to be a somewhat higher tier than Chevrolet?

  • Upvote 1

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You mean like a GMC Denali? Which already exists and supposedly is part of a brand that's supposed to be a somewhat higher tier than Chevrolet?

Well, if they add a Denali-like trim level to Chevy, it makes it easier when they decide to whack the GMC brand (which is pretty redundant anyway).

Edited by Cubical-aka-Moltar

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Sources Say: Chevrolet Considering New High-End Silverado Model

Posted by Mike Levine | December 8, 2010

Chevrolet is considering topping off the Silverado truck lineup with a new high-end trim package that would resurrect the classic “Scottsdale” name, according to our sources.

Today’s Silverado has five different trim packages. The most luxurious version is the LTZ, which comes with heated and powered leather seats, navigation, a Bose stereo system, and exterior appearance upgrades. But those luxuries aren’t enough to keep up with other feature-rich high-end pickups like the Ford F-150 King Ranch and Platinum models and the recently introduced Ram Laramie Longhorn and its stablemate, the GMC Sierra Denali.

The Scottsdale name was introduced for Chevy trucks in 1975 and was used until 1992.

link:

http://news.pickuptrucks.com/2010/12/sources-say-chevrolet-considering-new-high-end-silverado-model.html

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Scottsdale was a mid-level trim.

They had a Cheyenne back then also IIRC. Wasn't Silverado a trim level at one time also? I still see older Suburbans w/ the Scottsdale badging once in a while..

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They had a Cheyenne back then also IIRC. Wasn't Silverado a trim level at one time also? I still see older Suburbans w/ the Scottsdale badging once in a while..

Yes.

It was as follows:

Cheyenne = base

Scottsdale = mid

Silverado = top

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So, they want to basically take the Denali, whose raison d'être was to have exclusive product over at GMC, and apply a former mid-grade C/K trim level name to it. :stupid:

Mabye they'll bring back the "Electronic Spark Control" badges for the tailgate as well just for the heck of it. :rolleyes:

Edited by fightingbee

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So, they want to basically take the Denali, whose raison d'être was to have exclusive product over at GMC, and apply a former mid-grade C/K trim level name to it. :stupid:

Yeah, it's so amazingly common sensical, I'm amazed they didn't think of it sooner!

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Yeah, it's so amazingly common sensical, I'm amazed they didn't think of it sooner!

Off-topic, but i noticed you gained an '_' after your name...or is this an alias? :)

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The idea is moronic, but I'd have less objection to replacing the current two-letter trim designations with the names again.

I liked the Scottsdale trim level - no extra standard junk, but not ugly like the base Cheyenne, and could be optioned up close to a Silverado.

I like latitude in my choices.

And I like to spend my money on the features I choose, rather than some packaged mess of features.

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Off-topic, but i noticed you gained an '_' after your name...or is this an alias? :)

No, just one of the many bonuses that the excellently well coded, and terrific IPBoard serves up for people that use its totally awesome, and intuitive forum. >_>

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I like it. Scottsdale has become the premier suburb of Phoenix, a place for the nouveau riche to flash more money than Vegas has in its casinos. Perfect name for an ostentatious pickup truck in the Chevrolet division.

  • Upvote 1

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I like it. Scottsdale has become the premier suburb of Phoenix, a place for the nouveau riche to flash more money than Vegas has in its casinos. Perfect name for an ostentatious pickup truck in the Chevrolet division.

Ya... lots of Escalades in Scottsdale, even seen a few Denalis around. And more European SUVs than rattlesnakes...lots of Range Rovers, Merc G-class, etc.

The original use of the name was more in reference to it's Southwestern old West town roots, I think, rather than it's blingy image of today (which works for today).

Edited by Cubical-aka-Moltar

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In the 70s, the pickup trim hierarchy was Custom Deluxe, Scottsdale, Cheyenne, and Silverado.

On the surface, it seems a high-luxe Silverado would be redundant to the Denali. However, there are die-hard Chevy guys who don't want a GMC, so if GM wants to make a few more bucks off them, I don't see a whole lot of harm.

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I don't see the harm in this. A Denali is less sporty than I anticipate a high-end Chevy truck to be, that'll be the differentiator. And Scottsdale is a good name for it.

Back in the day, Cheyenne was the top of the line trim level. I'm talking EARLY 70's. Anyone remember a Cheyenne Super?

Trim level names instead of letter designations are cooler, imo.

Edited by ocnblu

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Yes, I was going to say the Cheyenne at one time was the top level long before anyone heard of a Scottsdale or Silverodo.

And Yes Scottsdale has improved as an area and gone much more upscale.

I don't see any issue with this being built. It will cost them little to make and will add a lot more profit. Ford and Chrysler are both selling upscale truck and increasing their profits on them by a great margin. Now if there were no one to buy it, if it were to take a lot of money to develope and if it did not have such a great profit margin I would say no. But then I don't have a problem gouging people who out of their free will want to buy this kind of truck.

I would leave off the AWD and just do the 4 wheel drive for the Chevy.

Believe it or not there are people who would only buy the Chevy over the GMC or the GMC over the Chevy. I am one who hates the Chevy grill and would choose a GMC over it just for that one reason. I have done that in the past when buying a truck and would do so today.

Also there are many areas where there are no GMC dealers.

The bottom line is there is money to be made here and I don't have an issue with it as long as it makes money. I think it is stupid to pay $60K for a pick up but I would be glad to take the money from anyone who thinks otherwise. I love America.

Edited by hyperv6

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They have the Denali and Escalade EXT already, I don't think they need another. But this idea is classic "old GM." They love special editions of cars because they can jack the price up and get a few people to buy it. Like the Dale Earnhart, Tony Stewart, and Jeff Gordon edition Monte Carlos, the anniversary edition Corvettes, Joseph Abboud Regal, Corvette Gran Sport, Lucerne Super, LaCrosse Super, Bonneville GXP, etc. All those were basically stale models that got a trim package, custom wheels, or a dated Northstar for a power upgrade in hopes of tacking $5,000 to a dying on the vine product. How about keep the Silverado current and competitive, then you don't to use any gimmicks to sell it.

And they may want to look at sales of the Lincoln F150, whatever it was called, and the Lincoln Blackwood before going this route.

  • Upvote 2

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I'm 50-50 on this idea. Scottsdale? True truck guys who know about Chevy trucks through the ages will scratch their heads, wondering why GM is charging $55k+ for a truck that is equipped mid-range (as the name implies historically). However, I agree with the consensus that instead of acronyms (LS, LT, LT1, LT2, LTZ), going back to trim names would be a good way for the New GM to separate itself from the recent Old GM. The Silverado has been the top-line offering for the Chevy truck line since '73 and I feel GM would have been better off adding something along the "Longhorn" or "Platinum" nomenclature to the Silverado nameplate that isn't related to Chevy truck's past. I guess "SS" isn't coming back, which was Chevy's top-line offering on the Silverado and somewhat comparable to GMC Sierra's Denali trim.

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