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NINETY EIGHT REGENCY

Pontiac still a hotter Google keyword than Buick?

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Pontiac still a hotter Google keyword than Buick?

by Noah Joseph (RSS feed) on Dec 9th 2010 at 11:01AM

Pontiac may be dead, phased out by parent company General Motors in the wake of its financial collapse, but you wouldn't know it from searching these interwebs. According to search trends tracked by BringPontiacBack.org, more people are still searching for Pontiac on Google than they are for Buick.

This, despite Pontiac's demise and Buick's increased sales and marketing. The Trans Am loyalists admit that part of the discrepancy could come down to the city of Pontiac, Michigan, which is still standing. But would that be enough to account for Pontiac's 2:1 search popularity over Buick? Or is it that Buick's demographic has yet to figure out what the internet is? One way or another, the numbers are interesting. Hat tip to Christopher!

links:

http://www.bringpontiacback.org

http://www.autoblog.com/2010/12/09/pontiac-still-a-hotter-google-keyword-than-buick/

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It is becaue there are more Pontiac collectors, Magazines and web site related to collectors. Most of the hits are for the Pontiacs of the past.

Also the City of Pontiac MI adds to the totals.

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Looking at the actual analytics, Canadians constitute the largest chunk of searches. Naturally, this makes sense because of Pontiac's popularity in the country.

Seeing as Pontiac was a larger volume seller, and sold primarily to younger people who use the internet heavily, it's only natural that searches for repairs, TSB's, or similar topics would be greater than anything to do with Buick. Additionally, if it were Buick getting the axe, the difference in search frequency would be far narrower; Pontiac's death was often used in newspaper headlines, and Google uses those keywords to gauge the 'popularity' of articles. So tons of people clicked on those articles, though they may have been more interested in Saturn or Hummer instead of Pontiac, or just interested in the industry in general.

Add in the large enthusiast base devoted to the older models, and these results aren't surprising at all. This isn't useful information to gauge whether Pontiac would still be a brand worth having been kept or not.

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Add in the large enthusiast base devoted to the older models, and these results aren't surprising at all. This isn't useful information to gauge whether Pontiac would still be a brand worth having been kept or not.

You last line sums it all up.

There are so much few Buick collectors, Parts dealers, Magazines and clubs vs Pontiac. There is no way to tie Google hits into any meaning full info.

Just the sites for Trans Ams, Firebirds, GTOs and Fiero's alone will generate great numbers. Add in the rest of the Old Pontiac cars and it really adds up.

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Wonder how many of those Pontiac searches lead to our EXCITEMENT!!!!!!!!!!!!!!!!!!! thread. It is the highlight of the internet

  • Upvote 3

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No, it's because of Viper and his Fiero fetish.

Wonder how many of those Pontiac searches lead to our EXCITEMENT!!!!!!!!!!!!!!!!!!! thread. It is the highlight of the internet

^ Both of those are very likely, and in the case of the latter... Oh, I sincerely hope so. :P

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Wonder how many of those Pontiac searches lead to our EXCITEMENT!!!!!!!!!!!!!!!!!!! thread. It is the highlight of the internet

Fer sher.

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RIP Excitement!!!!!!!!!!!!!!! :(

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