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HOLDEN: Australians still want large cars

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HOLDEN: Australians still want large cars

Toby Hagon

December 10, 2010 - 4:22PM

Comments 8


Australians still want large cars according to Holden boss.

Holden boss says company is confident there is a future for Commodore - providing it continues fuel economy improvements.

Australians will still want large cars for large families and a large country, according to Holden chairman and CEO Mike Devereux.

But it will have to be more fuel efficient than ever, with Holden improving economy on the large car - the best seller for 15 straight years - to as little as 8.4 litres per 100km in the short term.

Speaking to journalists at an end of year lunch, he confirmed the next "two or three months" would involve some big decisions about the long term future of the Commodore.

"Long term we have some architectural decisions to be making in the next two, three months," said Devereux.

But he believes there is still a market for large cars, albeit one that is posing challenges for the likes of the locally produced Commodore and its Ford rival, the Falcon. The pair are focused largely on the Australian markets, reducing the economies of scale that inevitably come with more global products.

"We're still very confident Australians want to have families with backyards," said Devereux.

The current VE model Commodore went on sale in 2006 and its underpinnings are expected to continue until about 2015 when an all-new model is due. Until then there will be various styling and engineering updates, including the arrival of a dedicated LPG variant in the second half of 2011.

Holden will also add E85 capability - running on a mix of petrol and up to 85 per cent ethanol - next year as part of an MY12 (model year 2012) update.

Devereux confirmed various updates to the Commodore - many focusing on reduced fuel use - will reduce consumption to as little as 8.4 litres per 100km, an eight per cent improvement over today's Commodore.

It's understood everything is on the table for the all-new Commodore - which will have to continue at least five (or possibly 10) years into the future - including new body styles, engines and concepts.



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