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Cadillac will return to racing next year

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Cadillac will return to racing next year

By MIKE BRUDENELL

Free Press Sports Writer

Cadillac will return to the racetrack in 2011 after more strong performances in the showroom.

The luxury Detroit auto brand will take on Volvo, Porsche, Dodge, Nissan and others in the Sports Car Club of America World Challenge GT Series with a race-prepared version of the CTS-V Coupe.

Cadillac will field two teams in World Challenge, which is considered North America’s top production-based racing series. Drivers Johnny O’Connell, a three-time American Le Mans Series champion and former Corvette racer, and Andy Pilgrim, who won the 2005 SCCA World Challenge GT class in a Cadillac, will be at the wheel of the CTS-V cars.

The first World Challenge race in 2011 is set for March 25-27 in St. Petersburg, Fla.

In announcing the GM brand’s return to racing today, Don Butler, vice president of Cadillac marketing, told the Free Press:

“We’re very excited to be back. We’ve got the right product in the V Coupe. Racing allows us to connect with the target enthusiast customer. It’s just a great way to demonstrate performance and reliability in an exciting atmosphere. We’re building some momentum here.”

Pilgrim drove the Cadillac to a second-place finish in the World Challenge event on Belle Isle in 2008.

Read more: Cadillac will return to racing next year | freep.com | Detroit Free Press http://www.freep.com/article/20101213/SPORTS16/101213017/Cadillac-will-return-to-racing-next-year#ixzz1818i0SQr

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GM Flexing New Marketing Muscle; Cadillac Returns to Racing

By Ward’s Staff

WardsAuto.com, Dec 13, 2010 12:11 PM

General Motors Co., which emerged from bankruptcy 17 months ago, says today its Cadillac luxury division will return to racing next year in the Sports Car Club of America World Challenge.

GM competed in SCCA, North America’s top production-based racing series, from 2004 to 2007 with the Cadillac CTS-V Sports Sedan. The team won a manufacturer’s championship in 2005 and a driver’s title in 2007.

This time, Cadillac will field a pair of CTS-V Coupes in the challenge.

“Returning to racing in the SCCA World Challenge is a great way to demonstrate the performance and capability of the CTS-V Coupe,” Don Butler, vice president-marketing at Cadillac, says in a statement.

“The race cars in this series are production based, which allows us to validate our performance against the best of our competitors on the track, and not just the showroom,” he says.

Since Cadillac exited SCCA in 2007, the CTS line has been redesigned from stem to stern, including the addition of a 556-hp supercharged V-8 engine.

However, GM also went through bankruptcy last year and jettisoned four brands. The auto maker’s executives say there’s more marketing money now with fewer mouths to feed and have promised to get more aggressive promoting the remaining four divisions.

Cadillac CTS-V Coupe enters SCCA racing circuit.

Last month, Cadillac became the title sponsor of professional golf’s annual event at the Doral Resort in Florida, as well as umbrella sponsor of the tour’s World Golf Championships tournament.

Also last month, Chevrolet announced its return to IndyCar racing in 2012 with a new twin-turbocharged, direct-injection V-6 racing engine.

Chevrolet previously competed in open-wheel racing as an engine manufacturer in 1986-93 and 2002-05 with V-8 engines. It won 104 races, six driver champions, and seven Indianapolis 500 victories over the period.

Team Penske will race with the Chevy engine, developed jointly by GM and Ilmor Engineering.

Cadillac will team with Pratt & Miller, a Michigan-based race engineering house to develop the CTS Coupes for the track. Pratt & Miller also is the firm behind the Chevy Corvette’s successful LeMans racing series run over the last decade.

The first event for Cadillac will be March 25-27 in St. Petersburg, FL. Veteran drivers Johnny O’Connell and Andy Pilgrim will pilot the cars

link:

http://wardsauto.com/home/gm_marketing_cadillac_101213/

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GM Brings Cadillac Back to Racing with CTS-V Coupe

MONDAY, DECEMBER 13, 2010

11-CTS-V-CoupeRaceCar-25-08.jpg

It's been three years since GM pulled the plug on Cadillac's racing aspirations, but the luxury carmaker is set for a comeback as it was announced today that Cadillac will return to racing in 2011 with the CTS-V Coupe, which will compete in the Sports Car Club of America World Challenge [sCCA]. The move also marks Cadillac's return to a series where it competed from 2004 to 2007, taking the Manufacturer’s Championship in 2005 and 2007 and the Driver’s Championship in 2005.

“Returning to racing in the SCCA World Challenge is a great way to demonstrate the performance and capability of the CTS-V Coupe,” said Don Butler, vice president for Cadillac marketing. “The racecars in this series are production based, which allows us to validate our performance against the best of our competitors on the track, and not just the showroom.”

The Detroit-based company will prepare two teams for the upcoming SCCA World Challenge GT Class with a racecar based on the production CTS-V Coupe. The first event of the series will take place on March 25-27 in St. Petersburg, Florida.

The first event in the SCCA World Challenge is. Johnny O’Connell, a three-time GT1 champion in the America Le Mans Series, and Andy Pilgrim, who won the 2005 SCCA World Challenge GT class in a Cadillac, will be behind the wheel of the CTS-V racecars.

link:

http://carscoop.blogspot.com/2010/12/gm-brings-cadillac-back-to-racing-with.html

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Cadillac will return to racing next year

By MIKE BRUDENELL

Free Press Sports Writer

Cadillac will return to the racetrack in 2011 after more strong performances in the showroom.

The luxury Detroit auto brand will take on Volvo, Porsche, Dodge, Nissan and others in the Sports Car Club of America World Challenge GT Series with a race-prepared version of the CTS-V Coupe.

Cadillac will field two teams in World Challenge, which is considered North America’s top production-based racing series. Drivers Johnny O’Connell, a three-time American Le Mans Series champion and former Corvette racer, and Andy Pilgrim, who won the 2005 SCCA World Challenge GT class in a Cadillac, will be at the wheel of the CTS-V cars.

The first World Challenge race in 2011 is set for March 25-27 in St. Petersburg, Fla.

In announcing the GM brand’s return to racing today, Don Butler, vice president of Cadillac marketing, told the Free Press: “We’re very excited to be back. We’ve got the right product in the V Coupe. Racing allows us to connect with the target enthusiast customer. It’s just a great way to demonstrate performance and reliability in an exciting atmosphere. We’re building some momentum here.”

Pilgrim drove the Cadillac to a second-place finish in the World Challenge event on Belle Isle in Detroit in 2008.

Read more: Cadillac will return to racing next year | freep.com | Detroit Free Press http://www.freep.com/article/20101213/SPORTS16/101213017/Cadillac-will-return-to-racing-next-year#ixzz1826PzY00

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Cadillac returning to SCCA World Challenge with CTS-V Coupe

by Zach Bowman (RSS feed) on Dec 13th 2010 at 12:29PM

cts-v-coupe-racer.jpg

Sure enough, The Crest is headed back to the race track, this time with its menacing CTS-V Coupe. Cadillac last took to the field of battle in 2007, when it campaigned in the Sports Car Club of America World Challenge, and according to General Motors, the company will once again race in that series with a two-car team next season. Pratt & Miller, the shop responsible for the wicked American Le Mans Series Chevrolet Corvettes we all know and love, has been tasked with developing the racier version of the CTS-V Coupe. While the cars are largely production-based in the World Challenge GT class, some of the vehicle's systems will need to be upgraded to meet SCCA specifications.

The two CTS-V Coupe race cars will compete for the first time on March 25 in St. Petersburg, Florida with Johnny O'Connel and Andy Pilgram behind the wheel. Fortunately, we don't have to wait that long to see these machine in the metal. Cadillac is planning to show the vehicle off at the Detroit Auto Show in January. Hit the jump for the full press release.

[source: General Motors]

Show full PR text

Cadillac Returns To Racing With CTS-V Coupe

Two teams set to compete in SCCA World Challenge GT Series

2010-12-13

* Racecar based on award-winning CTS-V Series line

* Program designed to validate, enhance Cadillac performance

* Andy Pilgrim, Johnny O'Connell signed as Cadillac drivers

*

DETROIT – Cadillac announced today it will return to racing in 2011 with a race-prepared version of its CTS-V Coupe competing in the Sports Car Club of America World Challenge, North America's top production-based racecar series.

The move returns Cadillac to a series where it competed from 2004 to 2007. Competing in the GT Class with the CTS-V Sport Sedan, Cadillac captured the Manufacturer's Championship in 2005 and 2007 and the Driver's Championship in 2005.

Cadillac will field two teams in the upcoming SCCA World Challenge GT Class with a racecar based on the CTS-V Coupe. The CTS-V line, which also includes the CTS-V Sedan and CTS-V Wagon, was recently named to Car and Driver magazine's 10 Best list for 2011.

"Returning to racing in the SCCA World Challenge is a great way to demonstrate the performance and capability of the CTS-V Coupe," said Don Butler, vice president for Cadillac marketing. "The racecars in this series are production based, which allows us to validate our performance against the best of our competitors on the track, and not just the showroom."

Cadillac is working with Pratt & Miller, a New Hudson, Mich., engineering firm which specializes in motorsports, to develop the CTS-V Coupe racecar. While some of the production CTS-V components will be modified due to the unique demands of racing or to meet the SCCA series' technical rules, every effort is taken to maintain as much production content as possible.

"The SCCA World Challenge lends itself well to a natural transfer of knowledge," said Jim Campbell, GM vice president for Performance Vehicles and Motorsports. "The series will become a key test-bed for Cadillac. We anticipate using what we learn on the racetrack to ensure the V-Series stays on the cutting-edge of performance."

The first event in the SCCA World Challenge is March 25-27 in St. Petersburg, Fla. Johnny O'Connell, a three-time GT1 champion in the America Le Mans Series, and Andy Pilgrim, who won the 2005 SCCA World Challenge GT class in a Cadillac, will be behind the wheel of the CTS-V racecars.

Introduced for the 2003 model year, the CTS-V has quickly earned a reputation among luxury sports car buyers. For the 2011 model year, Cadillac added the CTS-V Coupe and the CTS-V Sport Wagon to the CTS-V Sport Sedan, creating an impressive family of performance vehicles. The CTS-Vs feature Brembo brakes, a supercharged 6.2L V8 delivering 556 horsepower and a Magnetic Ride Control suspension system that can read and react to the road 1,000 times a second.

Started in 1944, the SCCA organizes and supports racing at all levels from amateur to professional. The World Challenge series is designed to provide teams, manufacturers and aftermarket suppliers a competitive production-based race series in which to prove their products. The races follow a 50-minute maximum time limit, with the number of laps and total distance determined by track configuration, lap times and race conditions.

link:

http://www.autoblog.com/2010/12/13/cadillac-returning-to-scca-world-challenge-with-cts-v-coupe/

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