Sign in to follow this  
NINETY EIGHT REGENCY

Martha Stewart Designs Her Dream 2011 BMW X3

3 posts in this topic

Martha Stewart Designs Her Dream 2011 BMW X3

By Viknesh Vijayenthiran

Editor

December 13th, 2010

martha-stewart_100333753_l.jpg

Last month we reported on a new online tool developed by BMW to help promote the arrival of the all-new X3 SUV and featuring a special built-to-order program that allows customers to create a vehicle built to their exact specifications.

BMW has now got television personality Martha Stewart to accept an invitation to design her dream 2011 BMW X3 using the very same “Build Your Own” tool on the automaker’s website. Customization is a specialty for the new BMW X3, as the vehicle has more than 70 million unique configurations.

Martha Stewart designed her own particular X3xDrive35i to have a Sparkling Bronze Metallic exterior, one of three special exterior colors that are only available for BMW X3 custom orders. Her vehicle also featured a Sand Beige Nevada leather-lined interior accented with Fineline Wave wood trim.

Recently, Martha and “The Martha Stewart Show” crew went to Spartanburg, South Carolina to watch the production of her BMW X3. There she experienced firsthand how the vehicle is made and ended the day with a visit to the BMW Performance Center to test it out on the track.

The particular episode of The Martha Stewart Show with the Spartanburg visit will air tomorrow.

link:

http://www.motorauthority.com/blog/1052500_martha-stewart-designs-her-dream-2011-bmw-x3

Share this post


Link to post
Share on other sites

Martha Stewart crafts BMW X3 of her very own [w/video]

by Jeff Glucker (RSS feed) on Dec 16th 2010 at 8:01AM

martha-stewart-bmw-x3.jpg

Martha Stewart picks up her customized BMW X3 – Click above to watch video after the jump

Martha Stewart and her crew descended on BMW's Spartanburg, South Carolina production facility where the automaker builds its X3 crossover, as well as the X5 and X6. Stewart designed and built her own X3 through BMW's "Dream It. Build It. Drive it." program, allowing for more than 70 million unique configurations including a handful of exclusive hues.

When the show airs, viewers are able to enter a contest to win an X3 of their own, however it doesn't appear that Martha is looking to usurp Oprah in the you-get-a-car category of giveaways.

Hop the jump to watch Martha Stewart dive into the world of BMW.

[source: BMW]

Show full PR text

Martha and "The Martha Stewart Show" Crew visit BMW's South Carolina Manufacturing Facility and the BMW Performance Center.

Woodcliff Lake, NJ – December 13, 2010... Martha Stewart accepted BMW's invitation to design her dream BMW X3 Sports Activity Vehicle using BMW's "Dream It. Build It. Drive It." program. Martha used the "Build Your Own" online tool on bmwusa.com to customize her own BMW X3.

Customization is a specialty for the new BMW X3, the vehicle has more than 70 million unique configurations. Martha Stewart designed her X3xDrive35i to have a Sparkling Bronze Metallic exterior, one of three special exterior colors that are only available for BMW X3 custom orders. Martha's BMW X3 has a Sand Beige Nevada Leather interior and Fineline Wave Wood Interior Trim.

Recently, Martha and "The Martha Stewart Show" crew went to Spartanburg, South Carolina to watch the production of her BMW X3. Martha experienced firsthand where BMW makes all BMW X3, X5 and X6 vehicles for customers around the world and interviewed the people who make them. The last stop of the day was the BMW Performance Center where Martha tested out the Ultimate Driving Machine on BMW's own track.

Viewers can watch Martha's visit to BMW on Tuesday, December 14 at 10 am ET/9 c on "The Martha Stewart Show" on Hallmark Channel. During the show, Martha will get the keys to her very own BMW and viewers will be encouraged to keep watching the show to find out how to enter for a chance to win their own BMW X3.

link:

http://www.autoblog.com/2010/12/16/martha-stewart-crafts-bmw-x3-of-her-very-own-w-video/

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

Sign in to follow this