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NINETY EIGHT REGENCY

Report: Audi deflects criticism about A1 pricing

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Report: Audi deflects criticism about A1 pricing

by Zach Bowman (RSS feed) on Dec 15th 2010 at 10:41AM

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There's been some speculation that the steep price tag on the Audi A1 has kept the hatch from being the sales success that Audi had hoped. Right now, the A1 commands a €15,800 price tag in Germany (that's a bit over $21k USD), and many analysts seem to think that kind of coin is well out of the reach of most young buyers. Audi, meanwhile, says that it isn't having any issues moving A1 models off of dealer lots. The automaker is still on track to build 50,000 units this year, and hopes to put 30,000 into the hands of waiting buyers.

According to Automotive News, Audi has sold around 20,000 A1 hatchbacks since the hatchback hit the market in August. Even if things are as rosy as Audi claims, there's some indication that the company will move to make the vehicle even more appetizing in the near future. European buyers may be able to get their hands on a five-door version of the car in short order. As of right now, the three-door design is the only available body configuration – and no, you still can't have one, America.

link:

http://www.autoblog.com/2010/12/15/report-audi-deflects-criticism-about-a1-pricing/

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