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Video: Chevy goes free-hand for its latest billboard spot


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Video: Chevy goes free-hand for its latest billboard spot

chevrolet-hand-drawn-billboard.jpg

An affordable car should get an ad campaign to match. Following that logic, Chevrolet's Middle Eastern advertising team put together a spot to highlight the low price of the all-new Cruze. Rather than slapping some highly-stylized photography work or clean studio images onto the side of a billboard, Chevy had an artist set to work on the blank canvas with a blue marker. For over eight hours.

link:

http://www.autoblog.com/2010/12/16/video-chevy-goes-free-hand-for-its-latest-billboard-spot/

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