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Study: More new car shoppers avoiding Toyota, but brand still near top of consideration lists

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Study: More new car shoppers avoiding Toyota, but brand still near top of consideration lists

by Zach Bowman (RSS feed) on Dec 20th 2010 at 3:29PM

According to Automotive News, new car shoppers are beginning to shy away from Toyota thanks to the company's less-than spotless quality and safety reputation as of late. A new study by J.D. Power and Associates has revealed that around 19 percent of new car buyers surveyed said that they had steered clear of Toyota because of the company's sullied reputation. Last year, that number was a mere 3 percent. Even worse for the Japanese manufacturer, around 15 percent of those in the study said that they'd personally had a bad experience with the automaker and another 15 percent said that they were concerned about the future of Toyota. Those numbers mark a 12 and an 11 percent increase over last year's figures, respectively.

Even so, according to the J.D. Power and Associates study, Toyota is still the third most considered automaker out there, falling just behind BMW and Honda. In a separate study, Kelley Blue Book found that Toyota is still the number-one most considered automaker, even in spite of the company's rash of recalls and safety woes.



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