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Laurence Fishburne new voice of Cadillac

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Laurence Fishburne new voice of Cadillac

The Detroit News / The Detroit News

Detroit — Cadillac has tapped the voice of award-winning stage and screen actor Laurence Fishburne for television advertising, beginning with the Rose Bowl game telecast on Jan. 1.

"At Cadillac our ambition is to continue to set a new standard in our own distinctive way," said Don Butler, vice president for Cadillac marketing. "We are excited to be working with Laurence Fishburne as we bring new thinking to the automotive luxury space in 2011."

The TV advertising is a component of Cadillac's new "Red-Blooded Luxury" campaign, the first for the brand from Fallon Minneapolis.

Fishburne, who has won Emmy and Tony Awards as well as an Academy Award nomination, is also a noted screenwriter, director and producer.

From The Detroit News: http://detnews.com/article/20101220/AUTO01/12200385/Laurence-Fishburne-new-voice-of-Cadillac#ixzz18hZZFQZB

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THE NEW VOICE OF CADILLAC: LAURENCE FISHBURNE

By Andrew Ganz

Celebrity spokespeople are nothing new, but the industry certain has seen a rash of new “official voice of…” announcements recently. The latest? Laurence Fishburne, perhaps best known for playing the distinctive role of Morpheus in the Matrix trilogy, will now serve as the official voice of Cadillac.

General Motors’ luxury division will first use Fishburne in a new ad campaign set to debut January 1, 2011, during the Rose Bowl telecast.

“At Cadillac our ambition is to continue to set a new standard in our own distinctive way”, said Don Butler, vice president for Cadillac marketing, in a statement released to the media. “We are excited to be working with Laurence Fishburne as we bring new thinking to the automotive luxury space in 2011.”

Cadillac recently launched a new campaign called “Red-Blooded Luxury” that was developed by Fallon Minneapolis

link:

http://www.leftlanenews.com/the-new-voice-of-cadillac-laurence-fishburne.html

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Laurence Fishburne: The New Voice Of Cadillac

By Nelson Ireson

Editor

December 20th, 2010

laurence-fishburne_100334479_m.jpg

Whether it's from The Matrix, CSI, or any of his dozens of other works, you probably know Laurence Fishburne. Now you'll get to hear his familiar voice as the backbone of Cadillac's new ads.

Fishburne's mellow yet authoritative voice will no doubt give the classy underpinnings Cadillac is after, though we're curious to see what his actual lines will be like, given the "Red-Blooded Luxury" theme of the new TV ad campaign.

Fishburne joins a faculty of actors voicing GM products that includes Will Arnett, who provides the bassy, gravelly sound of GMC. While we certainly miss the appearance of Kate Walsh in Cadillac's commercials (despite being in the apparent minority on that issue) we also look forward to seeing what Fishburne's touch will do.

According to Don Butler, vice president of Cadillac marketing, Fishburne's voice will help GM "bring new thinking to the automotive luxury space in 2011." What does that mean? We're not sure.

link:

http://www.motorauthority.com/blog/1052739_laurence-fishburne-the-new-voice-of-cadillac

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Laurence Fishburne tapped to be new voice of Cadillac

by Jeff Glucker (RSS feed) on Dec 21st 2010 at 10:00AM

Cadillac is no longer focused on having actress Kate Walsh ask us whether our car turns us on. Instead, the automaker is moving in a new direction and that requires a new voice. General Motors has just signed on Laurence Fishburne to become the new voice for Cadillac.

The first commercial with Morpheus Fishburne is set to run on January 1 during the Rose Bowl telecast. The new advertising campaign with which he'll be a part of is called "Red-Blooded Luxury."

With a title like that, we can only hope the focus will be on that pretty red 2011 Cadillac CTS-V Sport Wagon we recently got the chance to drive. We're fans of Fishburne and eager to see where this all goes, but we can't help but wonder what Caddy's marketing campaign would've been like had Samuel L. Jackson been a bit closer to his phone. Check out the official press release after the jump.

[source: General Motors | Image: Alberto E. Rodriguez/Getty]

Show full PR text

Laurence Fishburne to be the New Voice of Cadillac

New television advertising begins during Rose Bowl telecast on Jan. 1

2010-12-20

DETROIT – Award-winning stage and screen actor Laurence Fishburne will lend his voice to television advertising for Cadillac. Advertising will launch in the Rose Bowl game telecast on Jan. 1, 2011.

Fishburne's multifaceted career makes him unique in the creative industry. Not only has he been recognized with Emmy and Tony Awards as well as an Academy Award nomination, he is also a noted screenwriter, director and producer.

"At Cadillac our ambition is to continue to set a new standard in our own distinctive way", said Don Butler, vice president for Cadillac marketing. "We are excited to be working with Laurence Fishburne as we bring new thinking to the automotive luxury space in 2011."

The TV advertising is a component of Cadillac's new "Red-Blooded Luxury" campaign, the first for the brand from Fallon Minneapolis.

link:

http://www.autoblog.com/2010/12/21/laurence-fishburne-tapped-to-be-new-voice-of-cadillac/

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