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Ford poised to regain No. 2 sales ranking

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Ford poised to regain No. 2 sales ranking

Christine Tierney / The Detroit News

Ford Motor Co. is on track to recover its No. 2 sales ranking in the United States, supplanting Toyota Motor Corp. after achieving its biggest one-year gain in market share since the 1980s.

Ford has increased its U.S. auto sales at nearly double the market's growth rate, boosting its share to 16.4 percent, from 15.3 percent last year and 14.2 percent in 2008, said George Pipas, the company's market analyst.

"The last time Ford gained one or more points of market share was in the '80s," Pipas said.

In addition, "it's the first time since 1993 that we have gained share in the U.S. back-to-back two years in a row," he said.

In the first 11 months of this year, the Dearborn automaker's sales have risen 21 percent in a market that has expanded 11 percent.

Ford, the only one of Detroit's automakers to weather the industry downturn without taking a government bailout, has benefited from the difficulties of its crosstown rivals and Toyota.

Ford lost its second-place ranking to Toyota in 2007, but Toyota's share has shrunk to 15.2 percent this year while its U.S. recalls have totaled 6.75 million vehicles. General Motors Co. remains in first place, with 19.3 percent of the U.S. market.

With new models ranging from the F-150 pickup to the redesigned Fiesta subcompact, Ford was able to take advantage of market opportunities.

Pipas predicted the industry-wide selling pace would exceed 12 million vehicles in December for a third consecutive month.

Looking to 2011, "we think sales for the year will be above 12 million and perhaps closer to 13 million," he said.

Amid forecasts from TrueCar.com and AutoTrader.com that trucks and SUVs are leading the sales recovery, Pipas said those reports are slightly misleading.

Three-quarters of light vehicles sold in the United States, including many crossovers and SUVs, are built on car platforms.

"The trends are," he said, "that people are buying more fuel-efficient vehicles as each year passes."

From The Detroit News: http://detnews.com/article/20101221/AUTO01/12210320/Ford-poised-to-regain-No.-2-sales-ranking#ixzz18kmi9utv

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Report: Ford looks ready to overtake Toyota for No. 2 sales position

by Chris Shunk (RSS feed) on Dec 21st 2010 at 1:01PM


As difficult as the past few years have been for the U.S. auto industry, automakers and analysts alike continue to hope for a better future. 2010 has been a vast improvement over 2009, with sales up 11 percent. Even better, the last three months have seen sales rise above an annualized rate of 12 million cars and trucks, and analysts see 2011 sales approaching 13 million units.

Nearly all automakers have benefited from customers' renewed faith in the economy, but few have fared as well as Ford. The Blue Oval has seen sales rise by 21 percent so far in 2010, and the Dearborn, MI-based automaker appears destined to reclaim its spot as the number two automaker in the States. Ford analyst George Pipas points out to The Detroit News that the automaker has seen two consecutive years of market share increase for the first time since 1993, going from 14.2 percent in 2008 to an expected 16.8 percent for 2010. At the same time, Toyota has seen its share shrink to 15.2 percent due in part to the recall of 6.75 million vehicles in the U.S. alone and over 10 million cars and trucks globally. Should sales trends continue, Ford will overtake Toyota in sales for the first time since the Japanese automaker wrestled away the number two spot back in 2007. General Motors remains at the top of the U.S. sales food chain, stabilizing its market share at 19.3 percent despite shedding four brands during bankruptcy.

Ford had a fantastic 2010, and with the 2011 Explorer and 2012 Focus on their way to showrooms and continued momentum from cars like the Mustang, we're thinking 2011 will be a winner as well. Meanwhile, Toyota will need some fresh product in its showrooms if it hopes to re-engage Ford and take back its place in line. And it will be tougher than ever to steal sales from GM or Chrysler, as both companies have stabilized market share and have new product for 2011.



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I think if you recall over 15 million vehicles in two years you should get some sort of demotion. Just sayin'.

Edited by Paolino
  • Upvote 1

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By Drew Johnson

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Riding a wave of increased sales, Ford is poised to displace Toyota as the United States’ second best-selling automaker. Ford lost its second place position to Toyota in 2007.

Through the first 11 months of the year, Ford’s U.S. sales have increased 21 percent – far outpacing the market’s overall growth of 11 percent. As a result, Ford’s U.S. market share is up to 16.4 percent, representing a significant increase over the company’s 14.2 percent share in 2008.

“The last time Ford gained one or more points of market share was in the ’80s,” said George Pipas, Ford’s market analyst. Pipas added that 2010 marks “the first time since 1993 that [Ford has] gained share in the U.S. back-to-back two years in a row.”

Due to its recent recall woes, Toyota’s U.S. market share has slipped to just 15.2 percent. Meanwhile General Motors remains the nation’s best-selling automaker, accounting for 19.3 percent of the U.S. market.



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