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Honda debuts Li Nian S1 in Guangzhou

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Honda debuts Li Nian S1 in Guangzhou

by Zach Bowman (RSS feed) on Dec 21st 2010 at 6:01PM

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Honda has unleashed a new compact sedan on the Chinese market. Called the Li Nian S1, or Everus for those that speak the king's English, the new vehicle is geared toward younger buyers. We're guessing that this little sucker gets its bones from the likes of the Honda City given its proportions and the fact that Honda says that the vehicle is based on existing architecture. Buyers will be able to pick up the Everus with their choice of either a 1.3-liter or a 1.5-liter four-cylinder engine when the pint-sized sedan goes on sale in spring 2011.

Honda says that Everus is the company's oldest nameplate in China, and that the new model will help the Japanese automaker expand its line up in one of the quickest-growing automotive markets in the world. The Everus took a bow at the Guangzhou Motor Show. Hit the jump for a look at the full press blast.

[source: Honda]

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All-new compact sedan model "Li Nian S1" from Guangqi Honda's own brand "Li Nian" (English brand name: Everus)

Guangqi Honda Automobile Co., Ltd., an automobile production and sales joint venture of Honda in China, today announced the all-new compact sedan model of Guangqi Honda's original automobile brand, "Li Nian" (Everus) to be known as "Li Nian S1".

"Li Nian S1" is based on one of Honda's small car platforms and applies 1.3-litre and 1.5-litre engines. Targeting the younger generation in China, it adopts a powerful, energetic and outstanding design form. Li Nian S1 will be available in the market from the spring of 2011 through the current Guangqi Honda sales channel.

"Li Nian" (Everus) is Guangqi Honda's original automobile brand with Guangqi Honda fully handling each step including design, production and sales with the goal of targeting the younger generation and entry level car customers. By introducing the Li Nian (Everus) brand, Honda will further expand its line-ups in China while continuously enhancing the quality of the brand to meet the diversifying needs of customers in the expanding China market.

link:

http://www.autoblog.com/2010/12/21/honda-debuts-li-nian-s1-in-guangzhou/

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