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Aston Martin Launches New Apple App, Includes Virtual Accelerometer and More


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Aston Martin Launches New Apple App, Includes Virtual Accelerometer and More



It seems like every automaker is jumping on the Apple App-wagon these days and Aston Martin is no exception. The British firm today announced the availability of its new iPhone and iPod Touch app, the Aston Martin Explore, which comes with a variety of goodies including an acoustically accurate accelerometer and real life content, such as sounds from the entire current model line-up being driven to extreme on the track.

The Aston Martin ‘Explore’ app also offers exclusive content such as a virtual tour of the company’s Gaydon headquarters in the UK, including design and manufacturing facilities plus access to never before seen images and sound clips.

The new app is available to download for free from the iTunes App Store, with a version for the iPad to follow early next year. The British company added that it will also launch a premium [sic] Aston Martin ‘Experience’ app in the first quarter of 2011.



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Aston Martin Jumps On The App Train With 'Explore'

By Nelson Ireson


December 22nd, 2010


'Tis the season for automotive apps, it seems, with every carmaker under the sun releasing a game, owner's manual, or something else for Apple's ubiquitous gadgets (and a few others, of course). The latest? Aston Martin's 'Explore' app, designed to taunt you with all the hot hardware you can't have.

The basic premise of the app: it displays Aston's gorgeous cars, weaves in the firm's history, and even takes you on a tour of the Gaydon HQ. Updates down the road promise to add even more functionality and features to the list.

Not that the list is all that short at present: beyond the visual, the app offers an "acoustically accurate" acelerometer to simulate the throaty, burbling note of a genuine Aston exhaust with fidelity.

Explore is available for free in the iTunes App Store now.



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