Jump to content
  • Greetings Guest!

    CheersandGears.com was founded in 2001 and is one of the oldest continuously operating automotive forums out there.  Come see why we have users who visit nearly every day for the past 16+ years. Signup is fast and free, or you can opt for a premium subscription to view the site ad-free.

Sign in to follow this  
Drew Dowdell

December 2010 Sales: Subaru

Recommended Posts

Subaru of America, Inc. Reports 2010 All-Time Sales Record

- Sales up 22% year-over-year and 50% in two years -

- All Model Lines Show Increase in December -

CHERRY HILL, N.J., Jan 4, 2011 /PRNewswire/ -- Subaru of America, Inc. today reported its full-year results for 2010 with record total sales of 263,820, a 22% increase over 2009, itself a record sales year.

The company broke its 2009 record as early as November 3 and has showed no signs of slowing down since that announcement. In fact, December sales of 26,694 marked the best December in the company's history by a wide margin, exceeding the previous record set in 2009 by 16%. Marking the company's consistent growth, December 2010 is also the 10th consecutive month that Subaru has retailed more than 20,000 vehicles.

<table style="border-collapse: collapse; border: medium none;" cellpadding="1" cellspacing="0"><tbody><tr><td colspan="8" style="border-bottom: 1pt solid black;" valign="bottom">

</td><td>

</td></tr><tr><td style="border-bottom: 1pt solid black; border-right: 1pt solid black;" valign="bottom">

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-left: 1pt solid black;" valign="bottom">Dec '10

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black;" valign="bottom">Dec '09

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-right: 1pt solid black;" valign="bottom">% chg

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-left: 1pt solid black;" valign="bottom">Full Year '10

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black;" valign="bottom">Full Year '09

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-right: 1pt solid black;" valign="bottom">% chg

</td><td valign="bottom">

</td><td>

</td></tr><tr><td style="border-top: 1pt solid black; border-right: 1pt solid black;" valign="bottom">Forester

</td><td style="border-top: 1pt solid black; border-left: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">8,068

</td><td style="border-top: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">7,223

</td><td style="border-top: 1pt solid black; border-right: 1pt solid black; padding-right: 6pt; padding-left: 5pt;" valign="bottom">11.7%

</td><td style="border-top: 1pt solid black; border-left: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">85,080

</td><td style="border-top: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">77,781

</td><td style="border-top: 1pt solid black; border-right: 1pt solid black; padding-right: 6pt; padding-left: 5pt;" valign="bottom">9.4%

</td><td valign="bottom">

</td><td>

</td></tr><tr><td style="border-right: 1pt solid black;" valign="bottom">Impreza

</td><td style="border-left: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">4,259

</td><td style="padding-right: 12pt; padding-left: 5pt;" valign="bottom">3,647

</td><td style="border-right: 1pt solid black; padding-right: 6pt; padding-left: 5pt;" valign="bottom">16.8%

</td><td style="border-left: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">44,395

</td><td style="padding-right: 12pt; padding-left: 5pt;" valign="bottom">46,611

</td><td style="border-right: 1pt solid black; padding-right: 6pt; padding-left: 5pt;" valign="bottom">-4.8%

</td><td valign="bottom">

</td><td>

</td></tr><tr><td style="border-right: 1pt solid black;" valign="bottom">Legacy

</td><td style="border-left: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">3,884

</td><td style="padding-right: 12pt; padding-left: 5pt;" valign="bottom">3,620

</td><td style="border-right: 1pt solid black; padding-right: 6pt; padding-left: 5pt;" valign="bottom">7.3%

</td><td style="border-left: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">38,725

</td><td style="padding-right: 12pt; padding-left: 5pt;" valign="bottom">30,974

</td><td style="border-right: 1pt solid black; padding-right: 6pt; padding-left: 5pt;" valign="bottom">25.0%

</td><td valign="bottom">

</td><td>

</td></tr><tr><td style="border-right: 1pt solid black;" valign="bottom">Outback

</td><td style="border-left: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">10,256

</td><td style="padding-right: 12pt; padding-left: 5pt;" valign="bottom">8,376

</td><td style="border-right: 1pt solid black; padding-right: 6pt; padding-left: 5pt;" valign="bottom">22.5%

</td><td style="border-left: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">93,148

</td><td style="padding-right: 12pt; padding-left: 5pt;" valign="bottom">55,356

</td><td style="border-right: 1pt solid black; padding-right: 6pt; padding-left: 5pt;" valign="bottom">68.3%

</td><td valign="bottom">

</td><td>

</td></tr><tr><td style="border-bottom: 1pt solid black; border-right: 1pt solid black;" valign="bottom">Tribeca

</td><td style="border-bottom: 1pt solid black; border-left: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">227

</td><td style="border-bottom: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">208

</td><td style="border-bottom: 1pt solid black; border-right: 1pt solid black; padding-right: 6pt; padding-left: 5pt;" valign="bottom">9.1%

</td><td style="border-bottom: 1pt solid black; border-left: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">2,472

</td><td style="border-bottom: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">5,930

</td><td style="border-bottom: 1pt solid black; border-right: 1pt solid black; padding-right: 6pt; padding-left: 5pt;" valign="bottom">-58.3%

</td><td valign="bottom">

</td><td>

</td></tr><tr><td style="border-top: 1pt solid black; border-right: 1pt solid black;" valign="bottom">

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-left: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">26,694

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">23,074

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-right: 1pt solid black; padding-right: 6pt; padding-left: 5pt;" valign="bottom">15.7%

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-left: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">263,820

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">216,652

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-right: 1pt solid black; padding-right: 6pt; padding-left: 5pt;" valign="bottom">21.8%

</td><td valign="bottom">

</td><td>

</td></tr><tr><td colspan="8" valign="bottom">

</td><td>

</td></tr><tr><td>

</td><td>

</td><td>

</td><td>

</td><td>

</td><td>

</td><td>

</td><td>

</td></tr></tbody></table>

Subaru's strong showing is a result of healthy demand for its new range of products including the Legacy, Outback and Forester models which have all shown record growth in 2010 by delivering a unique combination of all-wheel drive, value and fun-to-drive confidence. New models in 2011 are predicted to increase Subaru's sales in the U.S. still further.

"We are well poised for future growth and records," said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "Our products, dealer network and brand are at their best ever and as the industry recovers we are in great position to capitalize even further."

Thomas J. Doll, executive vice president and COO, Subaru of America, Inc said; "As we close a record setting 2010 with an exclamation point, we need to be mindful to thank our retailers, distributors, our manufacturer, and of course, all of our employees for making these results possible. 2010 was a strong year for our brand, yet Subaru still has a lot of upside potential and we are looking forward to another record-setting year in 2011."

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

  • Who's Online   0 Members, 0 Anonymous, 18 Guests (See full list)

    There are no registered users currently online



About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.