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William Maley

Ford News: Ford Not Seeking Sales Title With The New Fusion

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William Maley

Editor/Reporter - CheersandGears.com

January 25, 2012

Ford is going down a different path from other automakers. The company says it will not go after the segment leader, the Toyota Camry with its brand new 2013 Fusion. The plan is to focus on a finding a balance between price and volume.

“Between price and volume, we’ll sort out the right mix. I don’t think we’re very enamored with being No. 1 just to be No. 1. We’re much more enamored with getting the right price point and the right kind of people to buy the car,” said Jim Farley, Ford’s global marketing chief.

Even though Ford’s decision to balance price with volume is a calculated move, Ford couldn’t compete with Toyota on volume if they wanted to. Research firm IHS Automotive says Ford’s production capacity for the Fusion is 400,000. However, Toyota’s production capacity for the Camry is 500,000. Although neither company is planning to run their sedan plants at full capacity, IHS forecasts the Camry will hold a slight lead.

This strategy will also cause the Fusion to drop in the sales charts. Jessica Caldwell, sales analyst with Edmunds.com says the Fusion will drop from third to forth place. The Camry will be first, followed by the Accord and then the Altima.

t’s going to be hard to outsell the Camry. Camry has been on top so long they’ve built up a huge, loyal owner base. Just from the sheer numbers, Camry is hard to beat,” Caldwell said.

Source: Bloomberg

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Translation: the Fusion is going to be more expensive than all our perceived competitors models.

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If Mercury were still around, the Fusion could be priced more moderately in base form for a 3-tier midsize car attack instead of 2.

I do like the new Fusion. When's the V6 version coming?

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Well if they want to do this, they better get the sales of the Focus in line. That said, I absolutely think that Ford has the goods here to go head to head with the Camry. Not like the half assed trickle of powertrains that Chevy is trying to pull off.

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Why would they need a V6 version? Pretty much anyone can get 280+ hp from a Turbo-4 these days... which is all you can really do in a FWD family car. No it is not "over stressed" when the engine is designed to to the requirements of the turbo.

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Are you trying to head me off at the pass by pre-empting my inevitable rant about there not being a replacement for displacement? I shall break free of your restraints, Drewbert!

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Oh Drew... so silly. Of course it still applies. LS9 FTW!!!

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With the new 2013 Fusion being more expensive, that will allow Lincoln's MKZ to be even more premium (not necessarily luxury). Or Ford would rather take the profits and go home. IDK.

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I think a very luxury Mondeo will go over as well as it did the last time they tried that in the U.S.

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