Jump to content
Sign in to follow this  
William Maley

Ford News: Weak Inventory Pushed Ford's Market Share Down

Recommended Posts

William Maley

Editor/Reporter - CheersandGears.com

May 29, 2012



In the first quarter of 2012, Ford saw its market share drop 1.4 points. The reason: not enough inventory.

"The market got a little bit ahead of us," said Mark Fields, Ford's president of the Americas. “Most of our production actions and capacity increases take place in the second half of this year.”

Ford plans on boosting production at several of its vehicle assembly plants to counter what it says were weak dealer inventories during the first quarter of 2012. The plan includes trimming the summer shutdown period for plants and have three shifts running at Hermosillo, Mexico, assembly plant, later this year when the new Fusion goes on sale.

Ford expects the production increases to result in an additional 400,000 vehicles through the rest of 2012. However, Ford does concede that it will still probably lose some market share this year. So far this year, Ford has had a 15.4% share of the U.S. industry, a drop from its 16.8% share last year.

Source: Automotive News (Subscription Required)

Click here to view the article

Share this post


Link to post
Share on other sites

I'm not sure I buy this. My neighbor is shopping Focus hatchbacks right now and they are just throwing cash in the hatch to get him to buy... he is shopping Titanium models..

  • Upvote 1

Share this post


Link to post
Share on other sites

The Ford dealerships locally here seemed stuffed to the gills with Auto's and the Memorial Day advertising sure seems to have very high rebates on multiple versions.

I wonder if this is just a way to cover up the drop after the honeymoon period of new cars being introduced?

I think the Economy and better products from other brands are to blame for the drop, not a low inventory.

  • Upvote 1

Share this post


Link to post
Share on other sites

I'm not sure I buy this. My neighbor is shopping Focus hatchbacks right now and they are just throwing cash in the hatch to get him to buy... he is shopping Titanium models..

Sounds fishy to me.....I see loaded up Ford lots everywhere.

Autotrajic tranny trouble with the focus and Fiesta has had to hurt them...that and what a fabulous car the Cruze is. Cruze is the car that leads it's class, imho.

Share this post


Link to post
Share on other sites

Low inventory (if true) is a good sign since incentives to move the metal are less necessary. No such thing as cash back or low APR on Vettes or Porsches.

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  



About us

CheersandGears.com - Founded 2001

We  Cars

Get in touch

Follow us

Recent tweets

facebook

×