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William Maley

SAAB News: Saab's New Owner Seeks Permission To Name & Logo

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William Maley

Staff Writer - CheersandGears.com

June 28, 2012

Earlier this month, National Electric Vehicle Sweden AB (NEVS) bought up the assets of Saab, except for two key items; the name and logo of Saab.

The Saab name and logo are under control of defense company Saab AB and truck maker Scania, and National Electric Vehicle Sweden has to ask for permission to use it.

"Every use of the trademark had to be discussed. NEVS can't get hold of the Saab name until we've approved it. That is under discussion right now," Scania spokesman Hans-Ake Danielsson told Automotive News Europe this week. "We have to protect our good name and brand. We have to be sure the new owner will not jeopardize that name."

Scania explained the decision to protect the Saab name and logo came from when General Motors bought up 50% of the passenger-car division of the company that included Saab AB, Saab Autos and Scania.

NEVS spokesman Mikael Ostlund said: "All parties are looking for a solution as soon as possible."

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.


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This is a name that I think is Dead and I would not waste trying to get rights to the names. Just move forward with some much better name.

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