Sign in to follow this  
Followers 0
William Maley

GM News: Joel Ewanick Leaves General Motors

9 posts in this topic

William Maley

Staff Writer - CheersandGears.com

July 29, 2012

Automotive News reports General Motor's global marketing chief, Joel Ewanick is leaving. The reason according to General Motors is Ewanick didn't meet expectations.

GM hired Ewanick back in May 2010. Prior to this, he worked at Nissan for two months. Before Nissan, Ewanick worked at Hyundai where he was the chief of marketing and is credited with creating Hyundai Assurance, which allowed owners that lost their jobs to return their vehicles.

During his tenure, Ewanick led a consolidation of marketing and advertising agency work at GM. The biggest consolidation to place last spring when Chevrolet's marketing was moved from many agencies to just one, Commonwealth of Detroit.

Ewanick has also been in the spotlight for some controversial decisions and statements. Back in September 2010, Chevrolet launched the "Chevy Runs Deep" tagline. Critics have said the tagline doesn't really give Chevrolet a narrative. The tagline has been under review since then.

Then in May, Ewanick expressed concern about the effectiveness of advertising on Facebook and comfirmed that GM would pull their advertising from the site. Also, Ewanick revealed that GM would not be advertising during next year's Super Bowl. Both of these comments caught officials off guard and caused GM to go into damage control.

Ewanick's interm replacement is Alan Batey, GM's Vice President of U.S. Sales and Service.

Source: Automotive News (Subscription Required), Twitter, 2

Updated: July 30, 2012:​ Bloomberg reports that GM executives asked for Ewanick's resignation after a review of a sponsorship agreement that failed to meet company policies.

"It has been a privilege & honor to work with the GM Team and to be a small part of Detroit's turnaround. I wish everyone at GM all the best," Ewanick said on his twitter account last night.

Source: Bloomberg, Twitter

Click here to view the article

0

Share this post


Link to post
Share on other sites

Being in charge of advertising is like being the coach of the Cleveland Browns.

I see this as a case where the board and Joe were just not on the same page.

Though I was ok with killing the Super Bowl ads. Too little for the amount of money paid unless you have one of the most remembered ads.

0

Share this post


Link to post
Share on other sites

What about the "dave drove a Ford" one? (think it was dave, anyways)

Bottom line is that he did not more the needle. Need to address interest here.

Many of GM's cars can now sell themselves. Think what a little marketing could do....

0

Share this post


Link to post
Share on other sites

You know that's a BS reason by GM. It goes deeper. Joel Ewanick will land on all 4's somewhere else. He's been shopping. $$$$$ excuse the pun

Edited by lt1george
0

Share this post


Link to post
Share on other sites

Clearly there are deeper marketing issues and he did not sync with the Board. Rule number one, make sure your in sync with those above you so you are all running in sync to win the race.

Good Luck to him, but I think he never really was in sync with GM and did the move only for the $ and title. The GM ads during the superbowl was Great.

Dave did not make it due to driving a Ford, Ford hated the ad and complained keeping it in the news for weeks. Great marketing!!!

0

Share this post


Link to post
Share on other sites

I'm tired of this American culture where we spend big money to pay young up and coming superstar saviors instead of credible leaders. This hop around work mentality is a symptomatic problem with our business culture in America and contributes to our instability and unemployment. Curiously the private sector who is in one way opposed to government drain is sure as hell willing to let the govt pay unemployment to get someone off their books and force the government to pay for worker retraining. sorry about the rant, even if it doesn't apply here this quick fix mentality about corporate business makes me ill.

1

Share this post


Link to post
Share on other sites

I'm tired of this American culture where we spend big money to pay young up and coming superstar saviors instead of credible leaders. This hop around work mentality is a symptomatic problem with our business culture in America and contributes to our instability and unemployment. Curiously the private sector who is in one way opposed to government drain is sure as hell willing to let the govt pay unemployment to get someone off their books and force the government to pay for worker retraining. sorry about the rant, even if it doesn't apply here this quick fix mentality about corporate business makes me ill.

Agreed that the big money and then cut them loose when their is not instant gratification of big profits is a problem in corporate america. Sadly as long as executives and boards of companies always look to instant gratification and instant profits over long term growth and dedication to all you will have this churn and burn business thinking.

0

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   You have pasted content with formatting.   Remove formatting

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

Sign in to follow this  
Followers 0



  • Similar Content

    • By William Maley
      If you thought the pain and suffering against diesel would end anytime soon, think again. 
      Today in Federal Court in Detroit, a class-action lawsuit was filed against General Motors by 705,000 owners of the 2011 to 2016 Chevrolet Silverado and GMC Sierra HDs equipped with the Duramax V8 diesel claiming the engine has illegal software to skirt emission tests. The 190-page suit says GM equipped the Duramax V8 with various software programs to pass regulatory emission tests, while spewing two to five times the legal limit when driven under regular conditions. Bloomberg notes the suit has 83 references to Volkswagen and alleges environmental damage caused by these trucks could surpass Volkswagen.
      “GM claimed its engineers had accomplished a remarkable reduction of diesel emissions,” said Steve Berman, a managing partner at Hagens Berman.
      “These GM trucks likely dumped as much excess poisonous emissions into our air as did the cheating Volkswagen passenger cars.”
      It should be noted that Berman has also represented drivers and dealerships against Volkswagen and Fiat Chrysler Automobile for their diesel issues.
      "These claims are baseless and we will vigorously defend ourselves.  The Duramax Diesel Chevrolet Silverado and GMC Sierra comply with all U.S. EPA and CARB emissions regulations," General Motors said in a statement today.
      For those keeping score, this is the sixth automaker either being sued or under investigation for claims of cheating emission tests. Aside from Volkswagen and FCA, Diamler is currently under investigation in Germany for possible fraud charges relating to possible manipulation of emissions. In France, both PSA Group and Renault face their own investigation.
      Source: Bloomberg

      View full article
    • By William Maley
      If you thought the pain and suffering against diesel would end anytime soon, think again. 
      Today in Federal Court in Detroit, a class-action lawsuit was filed against General Motors by 705,000 owners of the 2011 to 2016 Chevrolet Silverado and GMC Sierra HDs equipped with the Duramax V8 diesel claiming the engine has illegal software to skirt emission tests. The 190-page suit says GM equipped the Duramax V8 with various software programs to pass regulatory emission tests, while spewing two to five times the legal limit when driven under regular conditions. Bloomberg notes the suit has 83 references to Volkswagen and alleges environmental damage caused by these trucks could surpass Volkswagen.
      “GM claimed its engineers had accomplished a remarkable reduction of diesel emissions,” said Steve Berman, a managing partner at Hagens Berman.
      “These GM trucks likely dumped as much excess poisonous emissions into our air as did the cheating Volkswagen passenger cars.”
      It should be noted that Berman has also represented drivers and dealerships against Volkswagen and Fiat Chrysler Automobile for their diesel issues.
      "These claims are baseless and we will vigorously defend ourselves.  The Duramax Diesel Chevrolet Silverado and GMC Sierra comply with all U.S. EPA and CARB emissions regulations," General Motors said in a statement today.
      For those keeping score, this is the sixth automaker either being sued or under investigation for claims of cheating emission tests. Aside from Volkswagen and FCA, Diamler is currently under investigation in Germany for possible fraud charges relating to possible manipulation of emissions. In France, both PSA Group and Renault face their own investigation.
      Source: Bloomberg
    • By William Maley
      General Motors will soon be exiting two more global marketplaces. This morning, the company announced that it would be cease selling vehicles in India and end its operations in South Africa by the end of this year.
      “As the industry continues to change, we are transforming our business, establishing GM as a more focused and disciplined company. We are committed to deploying capital to higher return initiatives that will enable us to lead in our core business and in the future of personal mobility," GM CEO Mary Barra said in a statement.
      As we reported back in March, GM said it was "considering reducing investments in North American cars and "select" international markets" during a call with analysts. At the time, GM was keeping quiet what markets could see cuts.
      “Recent actions by General Motors demonstrate clearly it is not the GM of old. Today's GM management is correctly focused on profits, not sales volume and market share. It has shown a willingness to cut its losses if there's no clear path to profitability and market dominance,"  said Michelle Krebs, executive analyst for Autotrader to the Detroit Free Press.
      India
      In India, the decision to end sales doesn't come as a surprise. Despite being one of the first automakers to enter the market, sales of Chevrolet vehicles (only GM brand to be sold) never made a dent. Autocar India reports that sales from March-April 2017 dropped 6,717 units to 25,823. Market share also saw a sharp drop from 1.17 percent to 0.85 percent. Analysts tell Reuters the part of the reason GM wasn't able to make any inroads into India was failing "to launch low-cost yet feature-rich vehicles that Indian buyers prefer." Also the high servicing costs drew many people away.
      “We determined that the increased investment required for an extensive and flexible product portfolio would not deliver a leadership position or long-term profitability in the domestic market,” said Stefan Jacoby, executive vice president and president for GM International.
      General Motors isn't leaving India entirely. The company will still operate its tech center in Bangalore and transition of its two assembly plants to building vehicles for export. The other assembly plant will be sold to their joint venture partner in China, SAIC.
      "We are not giving up benefits India offers as a local cost manufacturing hub with an excellent supplier base which is extremely competitive," said Jacoby.
      South Africa
      In South Africa, General Motors will cease selling Chevrolet vehicles and transition their operations to Isuzu. This includes the purchase of GM's light commercial vehicle assembly plant in Port Elizabeth, along with control of GM's Parts Distribution Centre and Vehicle Conversion and Distribution Centre.
      "After a thorough assessment of our South African operations, we believe it is best for Isuzu to integrate our light commercial vehicle manufacturing operations into its African business. We determined that continued or increased investment in manufacturing in South Africa would not provide GM the expected returns of other global investment opportunities," said Jacoby.
      “These decisions were not made lightly. We appreciate the support that our employees, customers, dealers, suppliers, the government and other key stakeholders have given us over the many years that we have operated in this country. We will manage the transition as smoothly as possible,” said GM South Africa president and managing director, Ian Nicholls.
      General Motors says servicing and support will continue in both markets for owners.
      Source: Reuters , Autocar India , Detroit Free Press , Car Magazine SA, Wheels24
      Press Release is on Page 2


      General Motors Restructures International Markets to Strengthen Global Business Performance
      GM India to focus on export manufacturing Isuzu Motors to purchase GM South Africa light commercial vehicle manufacturing operations Chevrolet to be phased out of Indian and South African markets SINGAPORE – General Motors (NYSE: GM) today announced key restructuring actions in its GM International operations to drive stronger financial performance and focus its capital and resources on business opportunities expected to deliver higher returns.
      The company will focus its GM India manufacturing operations on producing vehicles for export only and will transition GM South Africa manufacturing to Isuzu Motors. GM’s Chevrolet brand will be phased out of both markets by the end of 2017.
      “As the industry continues to change, we are transforming our business, establishing GM as a more focused and disciplined company,” said GM Chairman and CEO Mary Barra. “We are committed to deploying capital to higher return initiatives that will enable us to lead in our core business and in the future of personal mobility.
      “Globally, we are now in the right markets to drive profitability, strengthen our business performance and capitalize on growth opportunities for the long term. We will continue to optimize our operations market by market to further improve our competitiveness and cost base.”
      These decisions were made following an extensive review of operations in GM International markets and reflect a series of actions taken to improve global business performance that began in late 2013.
      "These actions will further allow us to focus our resources on winning in the markets where we have strong franchises and see greater opportunity," said GM President Dan Ammann. “We have compelling plans for growth in both the top line and the bottom line as we invest for the future."
      GM Executive Vice President and President, GM International, Stefan Jacoby said the company is running its GM International markets with an enterprise approach and making decisions that are best for the global business.
      “In India, our exports have tripled over the past year, and this will remain our focus going forward,” he said. “We determined that the increased investment required for an extensive and flexible product portfolio would not deliver a leadership position or long-term profitability in the domestic market.”
      In South Africa, Isuzu will acquire GM’s light commercial vehicle manufacturing and GM will cease manufacturing and sales of Chevrolet in the domestic market, subject to local regulatory requirements.
      “After a thorough assessment of our South African operations, we believe it is best for Isuzu to integrate our light commercial vehicle manufacturing operations into its African business,” said Jacoby. “We determined that continued or increased investment in manufacturing in South Africa would not provide GM the expected returns of other global investment opportunities.”
      Under the improvement actions announced:
      India: GM’s manufacturing facility at Talegaon will continue as an export hub for Mexico and Central and South American markets. GM will cease sales of Chevrolet vehicles in the domestic market by the end of 2017. Existing Chevrolet customers will continue to be supported in the market.
      South Africa: Isuzu will purchase GM’s Struandale plant and GM’s remaining 30 percent shareholding in the Isuzu Truck South Africa joint venture, with sales through a national dealer network. Isuzu will also purchase GM’s Vehicle Conversion and Distribution Centre and assume control of the Parts Distribution Centre. The company will phase out the Chevrolet brand in South Africa by the end of 2017. GM continues to work with PSA Group to evaluate future opportunity for the Opel brand in South Africa. Importantly, existing Chevrolet and Opel customers will continue to be supported in the market.
      East Africa: As announced on February 28, Isuzu has agreed to purchase GM’s 57.7 percent shareholding in GM East Africa, assuming management control. GM will withdraw sales of the Chevrolet brand from the market.
      Singapore: GM International will streamline its regional headquarters office in Singapore, which will retain responsibility for strategic oversight of the remaining regional business and markets, including Australia and New Zealand, India, Korea and Southeast Asia. This will deliver greater organizational efficiencies while leveraging global resources and in-market expertise.
      Across affected markets, GM is working with employees, their union representatives and local authorities to provide transition support.
      As a result of these actions, GM expects to realize annual savings of approximately $100 million and plans to take a charge of approximately $500 million in the second quarter of 2017. The charge will be treated as special and excluded from the company’s EBIT-adjusted results. About $200 million of the special charge will be cash expenses. 

      View full article
  • Who's Online (See full list)