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Honda News: Honda Looks Towards U.S. For Vehicle Development


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William Maley

Staff Writer - CheersandGears.com

August 12, 2012

Honda is looking towards America to help out with the development of future vehicles. Honda cites two reasons for this move. One is due to the rising Japanese Yen which is making the price of development much higher. Also, Honda is under growing pressure from other automaker including Nissan and Hyundai with their new vehicles.

"Our U.S. r&d team is taking the next step in our growth toward an even larger responsibility for meeting the needs of our customers in North America," said Honda's North American R&D chief Erik Berkman at an a summit in Traverse City, Michigan.

Honda's North America r&d will be taking over taking over the next-generation Civic and will be the lead on the Acura NSX.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.


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is this so their vehicles are not ugly and crappy anymore?

is this so their vehicles are not ugly and crappy anymore?

good luck with that thought....

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AGree with simple, blu. Honda needs to get back to it!

Simple is fine, but even Simple needs style. They have no design mojo and so the US will bring this to Honda. The next version of the CIVIC and NSX are going to be very interesting to see.

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