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NINETY EIGHT REGENCY

How Oldsmobile personnel helped save Ford Motor Company

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How Oldsmobile personnel helped save Ford Motor Company.

In 1946 The Ford Motor Company was in trouble. They were in big trouble. They were losing money. They hired people to reorganize Ford. The first thing they did was bring in the chief engineer from Oldsmobile at the time. They bought in the Oldsmobile chief body engineer and a ex- Oldsmobile stylist. The idea behind Ford's infiltration of GM was to organize itself after the company that owned most of the automobile industry. There were many lures. One was to overtake Chevrolet, to be in an organization that moved faster, and going after younger buyers.

This was accomplished over 18 months. They had a new car and they also reorganized the company. The 1949 Ford saved the Ford Motor Company.

Isn't that something? Oldsmobile employees saved Ford.

Ford is still with us today and Oldsmobile is gone. As I will continue to say Oldsmobile should not be dead.

These are excerpts from 1953 Ford, The Final Flathead, By Tim Howley. It was published in Special Interest Autos #56 , April 1980.

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50 ford is one of the hottest cars of the era....love it.

But then the 49 Olds 88 is a milestone car in ways that the Ford isn't. Thanks for the Info!

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I agree, Oldsmobile should not be dead. Of course, I don't think Plymouth, Mercury, and Pontiac ought to be dead either.

I wish Honda was dead though ('cept maybe for the Fit).

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