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William Maley

Detroit Auto Show: Ford Atlas Concept: Comments

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By William Maley

Staff Writer - CheersandGears.com

January 15, 2013

Ford has stolen the truck spotlight away from General Motors with the introduction of the Ford Atlas Concept today at the Detroit Auto Show. The Atlas Concept gives us some hints as to what to expect in the next generation F-150.

The Atlas' design is a stark contrast to GM, Ram, and even Ford's current crop of pickups. The look is very much like futuristic Tonka truck with a wide stance and a new take on the brand's grille.

Ford didn't divulge any powertrain specs, only saying the concept relies on new-generation of EcoBoost engine , which features stop-start technology. The Atlas also features active grille shutters, active wheel shutters, a drop-down front-air dam and power running boards to help improve aerodynamics.

The Atlas also features improved functionality in the form of a new version of Ford’s bed-step that can be extended vertically to carry long loads, integrated tie-down points in the bed floors and walls, and 110-volt outlets in the bed.

There is also a system called dynamic hitch assist that adds visual cues to the trucks rear-view camera to make it possible to hitch up alone and a 360-degree camera that provides a view of the truck's surrounding.

Source: Ford

Ford Atlas Concept 8
Album: Ford Atlas Concept
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William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

Press Release is on Page 2


Ford Atlas Concept: The Future of Pickups

  • Ford Atlas Concept is the future vision for pickup trucks
  • Innovative design integrates capability and smart technologies to transform customer expectations of what Built Ford Tough® will look like in the future
  • Next-generation EcoBoost® – coupled with advanced engineering and design innovations – creates leading fuel efficiency and increased capability
  • Trailer towing and cargo hauling are made easier with innovative features designed specifically for truck owners to improve utility and confidence

DETROIT, Jan. 15, 2013 – Ford today unveiled the Ford Atlas Concept to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks.

“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Raj Nair, Ford group vice president, Global Product Development. “With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”

Design with purpose

The Ford Atlas Concept is inspired by decades of listening to customers at the places they work and play. The result is a purpose-driven design with prominent wheel arches, a wide stance and chiseled grille – all to reinforce its functional Built Ford Tough® image.

“We wanted the concept to reflect how Ford trucks help customers in both their worlds – professionally and personally,” said J Mays, Ford group vice president and chief creative officer. “Every surface and feature in the vehicle has been crafted for purpose and capability while retaining an unmistakable Built Ford Tough look.”

Designers enhanced truck functionality, while creating new advanced features. For example, multiple tie-down points are integrated within the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck unique functionality for a variety of jobs.

The interior is themed with structural styling cues and features the latest thinking in comfort, utility and refinement. Innovative, thin, lightweight seating in comfortable leather allows for extra legroom for rear passengers – along with integrated storage for smaller items. “Floating” instrument pods and glove-friendly buttons and controls keep the interior functional and ruggedly stylish.

Leading fuel efficiency

The Ford Atlas Concept features a next-generation EcoBoost® powertrain, which introduces truck-enhanced Auto Start-Stop engine shutoff technology. Auto Start-Stop shuts off the engine when stopped in traffic to save fuel – and smartly suspends the feature when the truck knows it is towing.

EcoBoost engines use gasoline direct injection and turbocharging to deliver fuel-economy gains of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with larger-displacement engines. More than 500,000 EcoBoost engines have been sold globally, including 250,000 in the Ford F-150.

The Ford Atlas Concept goes further to save fuel through a combination of active aerodynamic elements that reduce wind resistance. They include:

  • Active Grille Shutters: Automatic shutters behind the grille stay open when extra engine cooling is needed, such as during low-speed stop-and-go driving or while working in hot weather. The shutters automatically close to improve aerodynamics when cruising on the highway at steady speeds
  • Active Wheel Shutters: Automatic shutters in the wheels are hidden to improve style at rest and low speeds, but automatically close at highway speeds to improve aerodynamics. Self-charging batteries use energy from the wheels’ motion to power the shutters
  • Drop-Down Front Air Dam: A drop-down front wind spoiler lowers at highway speeds to improve underbody airflow. The air dam is raised at low speeds to improve ground clearance – helpful for off-roading
  • Power Running Boards: Auto-deploying running boards help passengers enter the truck at rest and tuck up against the truck when it is moving to improve aerodynamics and ground clearance

The combination of these fuel-saving features saves more than 2 mpg on the highway without diminishing towing or hauling capability.

Work and play smarter, not harder

Ford Atlas Concept is a rolling showcase of features that improve capability, durability and productivity to meet the diverse needs of pickup truck owners. Features include:

  • Dual-Purpose Tailgate Step and Cargo Cradle: The acclaimed Ford Tailgate Step goes a step further by adding the ability to also act as a cargo cradle – lifting and holding extra-long cargo items above the truck and freeing valuable bed spaceTrailer Backup Assist: This segment-first innovation allows drivers to back a trailer with the twist of a knob. Ford research shows that backing a trailer is often the most intimidating task a truck customer can face
  • Dynamic Hitch Assist: Hitching a trailer can be time consuming and difficult. Dynamic Hitch Assist helps precisely line up the truck’s hitch with the trailer coupling, eliminating maneuvering guesswork by showing visual cues in the truck’s center display screen
  • 360-Degree Point-of-View Camera: A Ford truck first, the system gives a bird’s-eye view of the truck to help position the vehicle in tight places or when there are obstacles near the truck – such as on a busy job site or grocery store parking lot
  • LED Headlamps and Taillamps: Advanced LED lighting offers better road illumination than conventional halogen or HID lights and lasts longer. LED lamps also offer near-instant response, giving valuable extra warning time for following traffic
  • LED Cargo Box and Side Mirror Lighting: Advanced, powerful yet efficient LED lighting brightly lights the cargo box and job site after the sun goes down with minimal battery drain compared to standard headlights or plug-in lights
  • Hidden Cargo Ramps: Lightweight, durable loading ramps stowed below the cargo box can be quickly removed and set up to assist with loading wheeled items into the bed – from landscaping equipment to dirt bikes


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We'll I have to give some credit to Ford, they finally dumped the cheap ass interior with the Plastic Circle vents found on all ford and Lincoln products. They actually did this one pretty right and I do not mind the split headlamps. Over all they did a nice job of having a flowing design language.

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Although I applaud Ford making the entire F-Series have more of a family look, the F-150 was the most attractive and making it look more like the HDs as this concept predicts is not the right move IMO...

Edited by PONTIAC06

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bling... smoke... mirrors... ooo shiny...

*SLAP*

back to reality

the new GM pickups are better

Edited by ocnblu

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