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Toyota News: Toyota Announced Plug-In Prius Pricing; Starts Below $30,000


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October 9th, 2013

Drew Dowdell

Managing Editor - CheersandGears.com

Toyota announced reduced pricing of the 2014 Prius Plug-In today with a drop of over $2,000 from last year's base price. Coming in at $29,990 before delivery charge, Toyota is not making any reductions in equipment or appointments.

In fact, Toyota has added two features to the Prius Plug-In for 2014, these include:

  • Heated cloth front seats standard
  • Remote climate - the ability to activate their air conditioning remotely - standard on Plug-In

The upper trip Prius Plug-In Advanced adds:

  • Hard Drive base Navigation with Entune Infotainment and JBL Sound System
  • Softex-trimmed heated front seats
  • 8-way power driver seat
  • Heads Up Display

An optional technology package for the Prius Plug-In Advance includes Dynamic Radar Cruise Control, Pre-Collision System, and LED headlights and fog lights.

The Prius Plug-In qualifies for a federal tax credit of $2,500 and a California rebate of $1,500, making the Prius Plug-In effective base price $27,490* in most states and $25,990* in California. For now, the Prius Plug-In is only available in 15 states (California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia and Hawaii)

*Prices before destination charge.

Toyota Press Release is on Page 2

Drew Dowdell is Managing Editor of CheersandGears.com and can be reached at Drew.Dowdell@CheersandGears.com or on Twitter as @cheersngears


2014 Toyota Prius Plug-In to Start Under $30,000

TORRANCE, Calif., Oct. 9, 2013 – It just got a little easier for drivers to maximize their fuel savings and be environmentally responsible.

Toyota’s most advanced technology passenger car, the Prius Plug-in, will be available to customers at a substantially reduced price beginning with the 2014 model year.

Toyota has reduced MSRP on the 2014 Prius Plug-in Hybrid by over $2,000, making the starting MSRP $29,990 (excluding DPH). This price repositioning on the base Prius Plug-in Hybrid is not accompanied by any reduction in vehicle content.

The 2014 Prius Plug-in Hybrid is well-equipped (similar to a Prius Three), but adds these appealing features:

  • Heated cloth front seats – a unique standard feature available only on Prius Plug-in
  • Remote Climate – a feature that allows customers to activate their A/C remotely (standard on Prius Plug-in, available on Prius Three)
  • Ability to drive extended distances in EV Mode, helping to increase fuel efficiency
  • Unique 10-spoke alloy wheels
  • 1 additional year of Roadside Assistance through ToyotaCare, for a total of 3 year

Pricing for the 2014 Prius Plug-in Advanced model has also been adjusted to make the model more accessible to consumers with a $4,620 reduction in MSRP to $34,905 (excluding DPH). The Prius Plug-in Advanced will still offer popular features including:

  • Premium HDD Navigation with Entune® App Suite (including Plug-in Hybrid Applications) and JBL
  • SofTex-trimmed heated front seats
  • 8-way power-adjustable driver’s seat with power lumbar support
  • Head-Up Display
  • Safety Connect

The 2014 Prius Plug-in Advanced will offer DRCC (Dynamic Radar Cruise Control, PCS (Pre-Collision System), LED headlights and fog lights as part of an optional Technology Package for customers seeking the highest level of technology.

Production of the 2014 model year Prius Plug-in begins in October with pricing taking effect when these models arrive in showrooms in November.The Prius Plug-in qualifies for a Federal Tax Credit of up to $2,500 in addition to the State of California’s Clean Vehicle Rebate Program (CVRP) which offers a $1,500 rebate. Information about the Federal Tax credit and vehicle eligibility can be found on: http://www.irs.gov/businesses/article/0,,id=219867,00.html

The 2014 Prius Plug-in is also eligible for the State of California’s HOV lane sticker (www.arb.ca.gov/msprog/carpool/carpool.htm). The Prius Plug-in is available in 15 states (California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia and Hawaii). For special deals in your local area, please visit www.buyatoyota.com.

Grade

Engine/ Trans.

Highlight Features

13MY MSRP

14MY MSRP

MSRP $ Change

MSRP % Change

Plug-in Hybrid

1.8-liter HSD/

E-CVT

Display Audio with Navigation, Entune App Suite and backup camera; USB/Aux and Bluetooth; unique 15” alloy wheels, Smart Key System on 3 doors and Push Button Start; heated front seats; Remote Climate; HSD blue accent headlights and exclusive Plug-in Hybrid badging; additional year of Roadside Assistance through ToyotaCare

$32,000

$29,990*

-$2,010

-6.3%

Plug-in

Hybrid Advanced

1.8-liter HSD/

E-CVT

Prius Plug-in Hybrid plus:

Premium HDD Navigation with Entune App Suite (including Plug-in Hybrid Applications) and JBL, SofTex-trimmed heated front seats, 8-way power-adjustable driver’s seat with power lumbar support, Head-Up Display, Safety Connect

$39,525

$34,905*

-$4,620

-11.7%

*Prices in Hawaii will vary.

Name

Description

MSRP

Technology Package (available on Prius Plug-in Advanced)

Dynamic Radar Cruise Control, Pre-Collision System, LED Headlights and Fog Lights

$2,610

Special color

Blizzard Pearl

$395


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Cool, this will push GM to consider price reductions on the VOLT while maintaining Content.

At least they did not follow Nissan who lowered prices and then gutted content just to have a cheaper Leaf.

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Cool, this will push GM to consider price reductions on the VOLT while maintaining Content.

At least they did not follow Nissan who lowered prices and then gutted content just to have a cheaper Leaf.

Chevy already reduced Volt price by $5,000 for 2014.

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Yea I remember that price cut, but unless I am missing something this is below $30K before GOV rebates. Would be nice to get the VOLT below $30K with the current content.

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Yes, but the Volt is a more technologically advanced vehicle with a more expensive battery system, it will remain more expensive than the Prius plug-in for that reason alone. The prius plug-in is only a hair under $30k, so that doesn't leave GM any room to maneuver.

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I see your point Drew, I just hope sales pick up and GM gets off their butt and moves this into CUV's and other auto's as I think the Public will buy more when they have more choices.

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      Wireless Charger - $75.00
    • By William Maley
      The 86's exterior has undergone some significant changes. The most apparent is the front where the front bumper has been swapped to give the coupe a slightly more aggressive look. There are also new headlights with the "86" logo seen on the outside edge. These changes, along with a rear wing really help the 86 still look quite fresh. A feat when you take into consideration that this car, along with its sister, the Subaru BRZ has been around for eight years. The interior boasts a new steering wheel, updated instrument cluster with a color trip computer; and a seven-inch touchscreen radio featuring Apple CarPlay and Android Auto compatibility.  Trying to find a comfortable position the 86 took longer than I expected due to the limited amount of adjustments on offer. The sport seats provide excellent bolstering to hold you in during enthusiastic driving but falter in terms of comfort when it comes to long drives. As for the back seat, I would only recommend it for either very small kids or extra storage space. We come to the key weak point of the 86, the engine. It is the 2.0L Flat-Four from Subaru which produces 205 horsepower and 156 pound-feet of torque when equipped with the six-speed manual - figures drop by five when equipped with the automatic. Not much has changed in the performance department. At low speeds, the 86 goes along merrily. But then the power band falls off a cliff and you're left wondering when it will come back.  It doesn't help that the engine note of the 2.0L sounds like a bucket of bolts dumped into a dryer. This doesn't encourage wanting to climb higher in the rev band and giving the illusion of going faster - something Mazda does quite well with the MX-5 Miata. On my test car, an optional TRD exhaust was fitted and it somehow makes the noise worse. It sounded like a group of cats fighting one another to get that prime spot in the box from an Amazon delivery. The manual transmission does not like being shifted quickly as it becomes slightly stiff and bulky. Go slowly and the gear lever responds with a smooth and positive feel. An option that was ticked on this vehicle was the TRD handling package which adds a set of SACHS dampers. The SACHS do make an improvement in terms of body control as the 86 doesn't really exhibit any sort of roll. What you get a vehicle that is fun to toss in the corners. Helping out is the steering that responds quickly and provides a decent feel. But there is a downside to the TRD Handling package and that is the ride quality. I found the FR-S to be quite stiff and transmit most bumps and road imperfections. This package only increases the frequency and impact them. I would highly recommend driving a standard 86 against one with the Handling Pack to see which one you would prefer. The 86 GT starts at $30,115 and my tester with the two TRD options and some other items stickers at $34,783. If you drop the TRD options, then it becomes slightly better at just under $32,000.  Who is the 86 for? The obvious answer to this is someone who wants something fun to drive but doesn't have that much to spend. Of course, there are other options that offer more performance, the 86 shines on a winding road. But as someone pointed out in our interactive review, the 86 is a good option for someone who wants a blank canvas. This and the BRZ have a large aftermarket which means an owner can build their coupe to their desires. Want to upgrade the suspension and brakes? There are parts available. Feel like dropping in a larger engine? That is possible. It's a blank canvas ready for someone to make it their own. Disclaimer: Toyota Provided the 86, Insurance, and One Tank of Gas
      Year: 2020
      Make: Toyota
      Model: 86
      Trim: GT
      Engine: 2.0L DOHC D-4S 16-Valve Flat-Four
      Driveline: Six-Speed Manual, Rear-Wheel Drive
      Horsepower @ RPM: 205 @ 7,000
      Torque @ RPM: 156 @ 6,400
      Fuel Economy: City/Highway/Combined - 21/28/24
      Curb Weight: 2,817 lbs
      Location of Manufacture: Ota, Gumma, Japan
      Base Price: $30,115
      As Tested Price: $34,783 (Includes $995.00 Destination Charge)
      Options:
      TRD Handling Package - $1,270.00
      TRD Exhaust System - $1,100.00
      TRD Sway Bar - $550.00
      Special Color - $425.00
      Center Armrest - $199.00
      All-Weather Floor Mats - $169.00

      View full article
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