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Ford News: 2015 Ford Edge Goes Worldwide


William Maley

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Today at Ford's headquarters in Dearborn, Michigan, the automaker revealed the 2015 Edge. The model which we saw in concept form at last year's LA Auto Show will be sold globally for the first time.

The production version of the Edge fits into Ford's global design language. The front is very reminiscent of Ford's SUVs and crossovers with the large grille and distinctively-styled headlights. Around back is a taillight treatment that combines the Fusion and Lincoln MKC. Size-wise, the 2015 Edge is about one-inch longer, and rides on a wheelbase that is four-inches longer. Moving inside, the Edge features the same dash layout as the Explorer. That includes the digital gauge cluster and MyFordTouch system in the center stack. Interior space has been increased by seven cubic feet.

Powering the Edge is the choice of three different engines. The base will be the 2.0L EcoBoost four, followed by the 3.5L V6, and the 2.7L EcoBoost rounds out the lineup. Ford hasn't released specs on any of the engines at this time. All engines will be paired to a six-speed automatic and front-wheel drive. All-wheel drive is available on all engine choices.

Ford has also worked on the driving dynamics of the 2015 Edge. The suspension has been redesigned and more high-strength steel has been used throughout the body to improve stiffness and ride comfort. An adaptive electric steering system is said to make the Edge more maneuverable and dynamic.

The 2015 Edge goes on sale in the U.S. in early 2015, followed by other markets.

Source: Ford

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

Press Release is on Page 2


All-New 2015 Edge Showcases Ford's Best Technology, More Driver-Assist Features, Improved Performance, Craftsmanship

• 2015 Edge will go on sale in North America early next year as a showcase of Ford innovation – from a new design that excites to technology that comforts, the all-new Edge sets a benchmark for Ford utility vehicles

• Available driver-assist technologies include adaptive steering system, enhanced active park assist, adaptive cruise control and collision warning with brake support, 180-degree front camera with washer, glove box-mounted airbag system, inflatable rear safety belts and hands- free liftgate

• 2015 Edge will be first Ford vehicle with standard EcoBoost® engine; new Sport model will be powered by most advanced EcoBoost yet – a 2.7-liter V6; premium-level Titanium series joins lineup

DEARBORN, Mich., June 24, 2014 – The all-new Ford Edge demonstrates what happens when a proven leader gets even better. The original crossover utility vehicle from Ford is loaded with more technology, higher levels of craftsmanship and greatly improved vehicle dynamics. The 2015 Ford Edge is a better vehicle by every measure.

When launched in late 2006, Edge helped to define the crossover sport utility vehicle segment in North America, the biggest such market in the world. With a car-based design, Edge delivered better on-road comfort, fuel efficiency and overall driving dynamics than any truck- based SUV. It was proof a utility vehicle could meet the demanding needs of an everyday commuter.

The 2015 Edge revealed today in North America and Europe is all-new from wheels to roof, designed to reset the standard in the two-row utility vehicle market. Based on Ford's successful, global midsize vehicle platform, Edge has been reimagined with a stronger, more athletic shape. It has been retooled to meet higher expectations for quality, and reengineered to add more features and technologies for a more rewarding driving experience. The all-new Edge will be sold in more than 100 markets across the globe.

"The original Edge was our first entry into the world of crossover utilities – a technologically advanced vehicle that was the perfect blend of sedan comfort and efficiency with SUV functionality," said Raj Nair, group vice president, Global Product Development. "Now, we are building on that success, and building on the emotional appeal of the vehicle by offering more of the technology our customers want in a package that meets the highest expectations for quality and craftsmanship."

With the new Edge, Ford is also building on its utility vehicle leadership around the world. Last year, the company sold a record 1.2 million utility vehicles in markets across the globe – up 38 percent from 2012.

In North America, Ford was the top-selling utility vehicle brand for a third consecutive year in 2013. Ford utility vehicle sales have been strong elsewhere as well, increasing nearly 20 percent in Europe last year. In China, Ford's share of the utility vehicle segment is growing exponentially, increasing to 4.5 percent in 2013 from less than 1 percent in 2012.

"For three years in a row, Ford has been the best-selling utility vehicle brand in North America and has been experiencing exponential growth in global markets," said Jim Farley, Ford group vice president, Global Marketing, Sales and Service and Lincoln. "The all-new Edge is the next chapter in this story. And it's a story driven by the emotional appeal of the vehicle – not its feature content."

This emotional appeal is enhanced by a wealth of advanced technologies and new amenities. The all-new Edge will go on sale in North America in the first quarter of 2015, with sales following in Europe, South America and Asia Pacific markets.

Dynamic all-new body and suspension

The 2015 Edge, now based on the same global platform as the award-winning Ford Fusion that debuted in North America in 2012, will deliver the confident, smooth driving experience customers expect from Ford.

"The all-new Edge has been remade in almost every single detail, always keeping in mind the customer, who expects something premium, powerful and special," said Judy Curran, vehicle line director for Ford. "With a structure more rigid than ever and a suspension tuned to the highest global standards, the 2015 Edge is a high-tech utility that delivers a special driving experience customers will feel from their first moments behind the wheel."

Central to the improved driving dynamics is an entirely new body structure and redesigned suspension – front and rear – developed specifically to better isolate road imperfection and absorb noise without compromising handling.

The front-wheel-drive Edge retains a MacPherson-type front suspension, but features an entirely new, sophisticated integral-link independent rear with coil springs and a 23-millimeter antiroll bar. The advanced new system has been tuned to deliver a more dynamic, engaging ride customers will feel immediately.

Thanks in part to the use of more high-strength steels, the solid body structure of the all-new Edge provides a far better platform for the new suspension to work. Compared to the 2014 Edge, the new model shows a 26 percent increase in stiffness when reacting to bending forces and a 16 percent increase in stiffness when reacting to twisting forces.

This means less noise, vibration and harshness characteristics, giving Edge customers a quieter, more substantial ride. As a result, Edge is well suited for an everyday commute, but ready to attack when the road opens up.

All-new adaptive steering technology

The all-new Edge will be the first Ford product to feature the company's adaptive steering technology, which will make the vehicle easier to maneuver and more fun to drive.

A standard feature on Edge Sport and available on the new Titanium series, adaptive steering changes the ratio between a driver's actions at the steering wheel – the number of turns – and how much the front wheels turn. In traditional steering systems, this is a fixed steering ratio. With Ford adaptive steering, the steering ratio continually changes with vehicle speed, optimizing steering response in all situations.

At lower speeds, such as pulling into a parking space or maneuvering in tight quarters, the new system makes the vehicle more agile and easier to turn, as it dials more steering into the road wheel. Each low-speed maneuver requires less turning of the steering wheel.

At highway speeds, the system further optimizes steering response, enabling Edge to react more smoothly and precisely to driver input. Adaptive steering technology can help make any drive more enjoyable.

The Ford system uses a precision-controlled actuator placed inside the steering wheel, and requires no change to the vehicle's traditional steering system. The actuator – an electric motor and gearing system – can essentially add to or subtract from a driver's steering inputs. The result is a better, more engaging driving experience at all speeds.

Two new engines, for a total of three power options

In North America, the all-new Edge will feature three engine options, two of which are new powerplants – a standard twin-scroll 2.0-liter EcoBoost® four-cylinder and a 2.7-liter EcoBoost V6. A normally aspirated 3.5-liter V6 engine will also be offered. All will be equipped with dual output exhaust and a six-speed automatic transmission.

Edge represents the first Ford vehicle to feature standard EcoBoost power.

The twin-scroll 2.0-liter EcoBoost, offering an estimated 245 horsepower and 270 lb.-ft. of torque, is significantly improved over the previous 2.0-liter EcoBoost. Beyond efficiency advantages, this new engine will also provide more capability. Edge equipped with the 2.0-liter EcoBoost can be specified with newly available all-wheel drive and a towing package capable of hauling a 3,500-pound trailer.

Among a host of changes to the 2.0-liter EcoBoost is a twin-scroll design enabling optimized camshaft timing for improved engine performance and reduced turbo lag. A new, lighter engine block casting along with new aluminum balance shaft assembly shaves six pounds from the engine's gravitational weight. Other changes include lighter pistons; a newly designed, integrated exhaust manifold; and a new, high-pressure direct-injection fuel system for finer fuel atomization. These upgrades pave the way for an increased compression ratio of 9.7:1, up from 9.3:1, for improved overall fuel efficiency.

Ford's Auto Start-Stop system will also be available with the twin-scroll EcoBoost engine on the new Edge. In heavy traffic, this technology can seamlessly shut down the engine to decrease fuel consumption, reducing tailpipe emissions to zero while the vehicle is stationary and the engine is off.

On the other side of the engine spectrum is Edge Sport, with an exclusive, all-new 2.7-liter EcoBoost engine that will provide an exceptional combination of power and efficiency. Setting a new standard in world-class powertrain engineering, this twin-turbocharged V6 is one of the world's most advanced engines. Drawing its design from the best of the efficient Ford EcoBoost lineup, along with the unmatched durability of Ford Super Duty Power Stroke® diesel, this 2.7- liter EcoBoost provides a remarkable combination of advanced materials expertly applied.

The 2.7-liter EcoBoost uses the same compacted graphite iron in its cylinder block as is used in the 6.7-liter Power Stroke. This advanced cylinder block allows for a remarkably stiff and compact design that returns exceptionally refined noise, vibration and harshness control. The compacted graphite iron core is mated with a die-cast aluminum engine-block ladder frame and composite oil pan, saving weight by applying advanced materials where they are needed most.

The strength of the compacted graphite iron cylinder block allows the 2.7-liter EcoBoost engine to produce impressive power and torque for its size. Compact and efficient, the all-new engine can produce the power and torque of a mid-range V8.

Expected to deliver more than 300 horsepower, this 2.7-liter EcoBoost will ensure Edge Sport is the highest-performance Edge ever.

The suspension in Edge Sport has front and rear antiroll bars that are 15 percent stiffer than the base model, and unique rear monotube dampers that are larger in diameter. The coil springs are 10 percent thicker. Overall, with improved damping and control, Edge Sport offers 15 percent to 20 percent better road-holding capability, giving the driver more control, sharper steering and greater confidence.

Paddle-activated SelectShift puts driver in control

All three engines are mated to Ford's SelectShift® six-speed automatic transmission with paddle-shift activation. Drivers will have the ability to manually select gears via race-inspired paddles on the steering wheel. The paddle-shift system is standard on all models.

The SelectShift transmission features two modes of operation – drive and sport. Sport mode offers a more aggressive shift pattern, allowing the engine to rev higher during acceleration, and hold lower gears longer to support spirited, fast-paced sessions.

Unlike many paddle-shift systems, the Edge six-speed automatic is always "live in drive," so the driver won't have to select sport mode to enable operation.

The available all-wheel-drive system for the new Edge is full-time, on-demand and seamless – there are no knobs or switches to activate. An electronically controlled clutch, which can engage faster than a human can blink, transfers power between the front and rear axles, sending up to 100 percent of the power front or back.

New level of technology for better driving

The 2015 Edge will be a technology leader for Ford, with a suite of standard and available technologies designed to improve the driving experience and the level of occupant comfort. Technologies being offered for the first time include adaptive steering, enhanced active park assist, side parking sensors and a front camera with washer.

"The new Edge is a rolling showcase of Ford's commitment to developing and offering the latest, most advanced technology in the business," said Curran. "We know our customers have embraced technology – from smartphones to wearable devices that track their health. Technology is part of their lives. We want to make it part of their driving experience as well."

Key technology features include:

• Active Grille Shutters: Available on select models to help counter air resistance

• Adaptive cruise control and collision warning with brake support: Uses radar to detect

moving vehicles directly ahead and change the cruising speed if necessary

• Adaptive steering technology: Most advanced steering system ever from Ford makes Edge easier to maneuver and more fun to drive by optimizing steering response in all

conditions

• Air curtain: Creates a curtain of air alongside the vehicle using smart duct work,

improving aerodynamics at high speed

• Auto Start-Stop technology: Turns the engine off to save fuel when the vehicle is

stopped, then restarts the engine in milliseconds when the brake is released; specially

tuned for Edge

• Blind Spot Information System: BLIS® uses radar to trigger a warning when another

motorist is in the driver's blind spot

• Cameras: New 180-degree front camera with washer featured for first time on a Ford

vehicle; standard rear camera

• Cross-traffic alert: Uses radar to help alert drivers to oncoming traffic when backing out

of a parking space

• Enhanced active park assist: Builds on Ford parallel parking technology and includes a

system to guide the vehicle into a perpendicular parking space. The system can also

steer the vehicle into and out of a parallel parking space

• Forward and reverse sensing systems: The systems provide audible alerts designed to

help drivers avoid obstacles when parking

• Hands-free liftgate: Allows customer to move leg below center of the rear bumper to

unlock and raise liftgate

• Heated and cooled front seats, heated rear seats, heated steering wheel: Amenities

make occupants more comfortable, and every drive more enjoyable

• Lane-keeping system: Alerts driver to steer the vehicle back into its lane if the vehicle is

allowed to drift

• Side parking sensors: uses sensors and algorithms that measure speed and steering

wheel angle to warn drivers of obstacles on either side of the vehicle during parking or

low-speed maneuvers

• SYNC® with MyFord Touch®: Becoming available for more trim levels; standard on Edge

Sport and Titanium series

Safety technologies available on the new Edge include:

• Active glove box knee airbag: Advanced new design uses glove box front to cushion the knees of the front seat passenger in a crash. A pliable, injection-molded plastic bladder is sandwiched between the inner and outer glove box door panels. On impact, a small inflator fills the bladder, extending the glove box outer door panel toward the passenger's legs

• AdvanceTrac® with Roll Stability ControlTM: Uses sensors to measure the roll rate of the vehicle and predict its roll angle. Based on this information and measurements from other vehicle dynamics sensors, the system can adjust engine torque and brake pressure at all four wheels to help the driver maintain control of the vehicle

• Curve Control: Uses the same sensors as Roll Stability Control to detect and measure roll rate, yaw rate, lateral acceleration, wheel speed and steering wheel angle to help drivers follow their intended path by slowing the vehicle more efficiently while maneuvering a curve

• Inflatable rear safety belts: An advanced restraint system that combines attributes of safety belt and airbag technologies. It is designed to reduce head, neck and chest injuries for rear seat passengers in frontal crashes by distributing crash force energy across five times more of an occupant's torso than a traditional safety belt. Inflatable belts are available for second-row outboard seating positions

Higher standards for quality and craftsmanship

The 2015 Edge will be available in four trim levels. These include SE, SEL, Sport and – for the first time – a top-of-the-line Titanium series to meet market demand for more premium offerings.

"We really focused on meeting the highest craftsmanship standards in developing the all-new Edge," said Kim Cape, marketing manager, Ford Large Cars and Utilities. "The idea was to create not just a high-quality exterior and interior, but to give the customer a holistic, premium experience.

"The Titanium trim level has been a real success story for Ford – particularly in products such as Fusion, Escape and Flex. Our customers are telling us, 'We are interested in technology and a premium look and feel.' Titanium delivers that."

Overall, the 2015 Edge represents a significant move forward in both material and visual quality. Throughout the vehicle, seams are tighter and more consistent, and the design has been executed in a way that reduces visual cutlines. The team worked out the smallest of details, such as rethinking how the front doors meet the instrument panel, simplifying merging points and reducing potential alignment issues.

The dashboard and center console have also been carefully designed and shaped to look like one thin, streamlined piece. A central 8-inch LCD touch screen supporting SYNC with MyFord Touch is now available on even more models.

Storage areas have been improved throughout the cabin, with a covered media bin on top of the center stack; an open, pass-through-type storage area beneath the climate controls; an open storage area on the instrument panel, below and to the left of the steering wheel; and large pockets on each door.

Thanks in part to smart design work and next-generation seats that are thinner and more supportive, the interior of the new Edge is larger and more spacious. Adding further to the feeling of openness, Edge will continue to offer one of the largest sunroofs in the business – Ford's Panoramic Vista Roof, measuring 47.7 inches front to back.

Legroom in the first and second row of the new Edge has increased by 1.9 inches and 1.0 inch, respectively. Headroom increases by 1.0 inch throughout. Cargo capacity increases, with 39.2 cubic feet of space behind the second row of seats – 7.0 cubic feet more than the previous model. With the second row folded, space has increased by 4.5 cubic feet, to 73.4 cubic feet.

The new Edge is slightly longer and taller than its predecessor, and the wheelbase increases by 1.0 inch, to 112.2 inches.

Quieter than ever

The all-new Edge is not only more luxurious and comfortable, but also quieter.

In wind tunnel tests, Edge proved to be more than 1 sone quieter than its predecessor (a sone is a unit used to measure how loud a sound is perceived). This enhanced quietness is due to better sealing of the body, sound insulation improvements, and powertrains that are better isolated from the cabin and operate in a quieter manner. Acoustic windshield glass is standard on every model. Select Titanium models are even quieter, incorporating acoustic glass on driver and passenger side doors.

The twin-scroll 2.0-liter EcoBoost engine, for example, has reduced vibration levels when idling compared to the previous version, and is 2 decibels quieter. In moments of heavy acceleration, the revamped engine emits a quieter, more refined sound. This is due to multiple changes including an acoustic wrap to the intake manifold, upgraded heat shield that provides additional sound management and modified oil pump.

Edge Sport will be equipped with Active Noise Cancellation technology from Ford to manage and enhance the sound of its powerful 2.7-liter EcoBoost engine. Using three microphones strategically placed throughout the cabin, the system is able to generate opposing sound waves directed through the audio system, enhancing overall cabin ambience.

Even the tires have been selected to deliver a better on-road experience. The 20-inch tires available on Sport and Titanium trim levels are a full 2 decibels quieter – reducing unpleasant road noises often associated with larger wheels.

Built to be the best

The all-new Edge will be built at Ford's Oakville Assembly Complex, near Toronto, where a $700 million (U.S.) renovation has delivered significant improvements to the facility.

In preparation for 2015 Edge production, the plant has been fitted with more than 250 new, more advanced robots to improve the build quality and repeatability performance of the equipment. Many of these robots have been installed to work to the most demanding levels of precision – with duties that require thousandths of an inch accuracy to ensure repeatable, high- quality assembly.

"Some unique technologies have come into the plant, all of it designed to bring a higher level of quality at a rate that is capable of being repeated," said William Cowell, Oakville Assembly plant manager. "The higher level of complexity in the build process means employees are interfacing with more advanced systems and technology that can significantly improve quality in ways that our customers will be able to see and feel."


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Not sure which is more ugly, this new Ford Edge or the New Ford Transit Connect 7 passenger MiniVan they also anounced.

 

post-12-0-68829500-1403704772_thumb.jpg

 

http://corporate.ford.com/news-center/press-releases-detail/pr-20140503-ford-transit-connect-wagon-the-unminivan

 

Right now Ford has the Aston Martin look on a few cars that are nice and then you have just plain ugly CUV, SUV and Trucks. Then you have the I am not sure what to call design language on the Focus eco line of compact, subcompact auto's. They have lost me that is for sure as I have no interest in driving anything they currently produce.

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Not sure which is more ugly, this new Ford Edge or the New Ford Transit Connect 7 passenger MiniVan they also anounced.

 

post-12-0-68829500-1403704772.jpg

 

http://corporate.for...n-the-unminivan

 

Right now Ford has the Aston Martin look on a few cars that are nice and then you have just plain ugly CUV, SUV and Trucks. Then you have the I am not sure what to call design language on the Focus eco line of compact, subcompact auto's. They have lost me that is for sure as I have no interest in driving anything they currently produce.

 

I actually like the Transit Connect design.. Not so keen on the color or marketing campaign.

 

*Stay tuned next week or so.. I'll have a quick drive of the Transit Connect

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I'm curious to see what the new power ratings will be for the substantially new ecoboost 2.0 and even more then that what the real world drive ability improvements amount to.  There's a significant amount that's new or different with that engine.  Also can't wait to read more about the 2.7.

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Looks pretty bad, looks like a Taurus front end on the old Edge body.  And why keep that 3.5 liter V6 at all?  It isn't powerful and doesn't get good gas mileage either.

 

Can't say as I agree with you on the 3.5L fuel economy.  We had it in our Flex and it was fine fuel economy wise.  It would crack 26 MPG highway on long trips and with my wife driving it was always in the 19 - 20 MPG range with her typical tank being 90% city miles.  it ALWAYS outperformed the EPA ratings.  I would have to believe it would do even better in the smaller Edge.  Power wise it was no race car (obviously) but it was more than adequate.

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The Edge is an amazing success, especially in SUV heavy markets. Women in particular love this thing, as do folks who like high up seating. That they made it larger bodes even better. This also avoids the dowdy looks of most crossovers. People think this is sporty.

While I wish ford would branch out in styling, they took he wise road and didn't mess with it. They made it larger, lighter, sportier. This will sell like hotcakes. I wish there were an Edge diesel. 2.0 can be had with A W D now. I drove a four cyl edge when it first came out. It runs nicely. The 3.5 in our Taurus x pulled about 26 on our last trip.....the new edge 3.5 fwd might actually get high twenties on real world highway too.

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While the Edge doesn't really appeal to me aesthetically, the ride and drive of these is top of the class. They feel like solid tanks, yet are sufficiently fast and still nimble for what they are. In upper trims, they have a luxury feel that can rival a Lexus RX or Infiniti QX60 (the Pathfinder rebadge)

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      Both 2.5L four-cylinder and 2.5L four-cylinder turbo models offer HTRAC® all-wheel drive capability for complete confidence when pursuing adventures of all kinds or for that extra peace of mind when driving in an unexpected snowfall. The HTRAC AWD system was developed as a multi-mode system, providing an electronic, variable-torque-split clutch with active torque control between the front and rear axles. The Sport setting gives a more agile feel by sending more torque to the rear wheels, for a sporty, dynamic experience. This system has a wide range of torque distribution variability, tuned for conditions such as straight-line acceleration, medium- and high-speed cornering, and hill starts. For those customers who like to tow their weekend gear with them, the 2.5L 4-cylinder is rated at 3,500 lbs. for towing and the 2.5L Turbo AWD model boasts a generous 5,000 lbs. of towing capability.
      Compact Dimensions Yield Superb Maneuverability
      Santa Cruz makes efficient use of its compact dimensions by offering high utility with excellent maneuverability. Its shorter wheelbase and smaller overall footprint make it a joy to maneuver and park in challenging urban parking, with an exceptional curb-to-curb turning radius of only 20.0 feet.
      Specification (in.)
      Santa Cruz
      Tacoma
      Ridgeline
      Frontier
      Length
      195.7
      212.2
      210.0
      205.5
      Width
      75.0
      75.2
      78.5
      72.8
      Height
      66.7
      70.7
      70.3
      70.1
      Wheelbase
      118.3
      127.4
      125.2
      126.0
      Bed Length
      Upper 48.4
      Lower 52.1
      60.4
      63.6
      59.4
      Footprint Area
      (sq. ft.)
      101.9
      109.7
      114.6
      103.9
                         
      Responsive and Refined Chassis Tuning
      Santa Cruz was developed with a focus on enhanced driving dynamics and responsive performance for a wide variety of urban and off-road, multi-surface driving conditions. The shorter wheelbase, short overhangs and wide track create a planted stance that results in exceptional agility in urban environments. These specifications also provide confident agility when traversing off-road terrain. Available 20-inch alloy wheels with wide, all-season, all-terrain tires give surefooted, agile handling character on a variety of road surfaces. Available 18-inch wheels with more voluminous tire sidewalls for off-road adventures are also available.

      View full article
    • By William Maley
      It is surprising to think it has been over six years since Hyundai first showed the Santa Cruz pickup concept at the Detroit Auto Show. But today, Hyundai has unveiled the production version. The automaker isn't calling this a truck, instead using the term "Sport Adventure Vehicle". To us, it's a truck.
      We need to start with a bit of a reality check. The Santa Cruz is not a direct competitor to the likes of Chevrolet Colorado, Honda Ridgeline, or Toyota Tacoma in terms of measurements. Compared to those models, the Santa Cruz is around 10 to 17 inches shorter in length. Overall height is around 3 to 4 inches shorter. The bed measures 4.3 feet, which is about foot shorter than the Ranger. There is also an in-bed trunk like the Ridgeline.
      The model is based on the recently redesigned Tucson crossover, which explains why it shares the front end styling - complete with headlights in the massive grille. That also means it shares the same engines as the Tucson. Here's the lineup,
      2.5L four-cylinder:  estimated 190+ horsepower and 180+ lb.-ft. of torque Turbocharged 2.5L four-cylinder: estimated 275+ horsepower and 310+ lb.-ft. of torque The N/A 2.5 comes with an eight-speed automatic, while the turbo makes do with an eight-speed dual-clutch. Front-wheel drive is standard, while HTRAC all-wheel drive is optional.
      The interior looks very modern and comes with an eight-inch touchscreen in the center stack. Optional features include a 10-inch touchscreen and TFT instrument display. 
      Hyundai is keeping mum on pricing until the Santa Cruz launches sometime this summer.
      BTW: If you're wondering why the Santa Cruz took so long to reach production, I recommend this piece from Autoblog which delves into this.
      Source: Hyundai
      Hyundai Unveils Segment-Shattering Santa Cruz Sport Adventure Vehicle
      Highly-anticipated Santa Cruz Sport Adventure Vehicle Shatters Both SUV and Truck Segments, Creating an Entirely New Vehicle Category Multi-utility, Secure Open Bed Provides Diverse Gear-Carrying Flexibility Powerful and Efficient 2.5L Turbo Powertrain with HTRAC® AWD Capability Available Cutting-edge Connectivity, Convenience and Active Safety Features Compact Footprint Provides Superior Maneuverability in an Open-bed Configuration Proudly Built at Hyundai Motor Manufacturing Alabama (HMMA) in Montgomery FOUNTAIN VALLEY, Calif., Apr. 15, 2021 – Hyundai today unveiled its highly anticipated Santa Cruz Sport Adventure Vehicle. The 2022 Santa Cruz breaks new ground within the SUV, Truck and Crossover segments by offering a true Sport Adventure Vehicle unlike anything else in the U.S. market. Santa Cruz boasts bold yet sophisticated design, powerful and efficient powertrain options, a flexible open bed for gear, cutting-edge connectivity and a highly maneuverable all-wheel drive platform that is equally at home in urban and adventure-focused environments. The Santa Cruz Sport Adventure Vehicle begins production in Montgomery, Alabama in June and will be available for sale in summer. The addition of Santa Cruz to HMMA production will add an estimated 1,200 jobs to the U.S. economy. Hyundai is also creating an early reservation system for the U.S.-market Santa Cruz in late April at https://www.hyundaiusa.com/.
      “Santa Cruz, with its bold styling, breaks open all new segment territory, both for Hyundai and the industry as a whole. Open-bed flexibility coupled with closed-cabin security meets the changing everyday needs of its adventure-oriented buyers, while powerful and efficient engines and superb maneuverability ensure it is a pleasure to drive in urban or off-road environments. Our customers will wonder just how they managed before owning one,” said Jose Munoz, president and CEO, Hyundai Motor North America.
      Why Santa Cruz?
      Santa Cruz was developed to be the ultimate Sport Adventure Vehicle, a moniker confirmed in Hyundai’s early consumer research. The research found consumers, often living in urban environments, whose lifestyles include the need to escape to weekend adventures of all kinds. Many of these customers carry various gear and equipment that is better suited to an open bed rather than a typical SUV bodystyle. These buyers want versatile transportation that is equally flexible for urban, adventure, occupational or even home improvement gear. Santa Cruz features a secure, open bed area which includes a lockable tonneau cover, hidden bed storage and versatile bed extension accessories. At the same time, these customers still value the secure utility of a compact SUV, with its comfort, passenger space, fuel efficiency and parking ease. Santa Cruz, with its unique, bold design, created an entirely new segment that meets these specific buyer needs like no vehicle before it.
      Everything about Santa Cruz reflects a duality of purpose in its design execution. This all-new category-bending vehicle holds a variety of imagery in balanced juxtaposition:
      Urban life connectivity with escape to outdoor adventure Work and play flexibility Tough yet alluring demeanor Roominess with maneuverability Open cargo area and secured, lockable storage Towing capability and fuel efficiency The forward view of Santa Cruz deploys a hidden lighting signature that becomes visible within the grille only when illuminated. The daytime running lamps (DRLs) present a parametric jewel design with high-tech precision detailing. A bold, cascading grille anchors the front view, supported by a skid plate element in the lower front fascia. Voluminous hood and fenders further communicate an imposing first impression.
      In profile, Santa Cruz signals a sporty yet capable spirit. The A- and C-pillars present faster forward and rearward rakes than typical open-bed utility vehicles. Large 20-inch alloy wheels with a multi-faceted, triangular design are surrounded by armor-like wheel arches, conveying both wheel-articulation potential and off-road capability. Powerful body side volumes contrast with precise triangular sheer-edged surfaces and tight radius character lines.
      From the rear, a horizontal “T” lighting signature adds visual width and distinguishes Santa Cruz from anything on the road. The functional rear open bed area features secure, lockable in-bed storage, integrated corner bumper steps and a lockable tonneau cover, seamlessly integrated with the overall design. The rear tail lamps are embossed with: “Designed in California” as a testament to the passion of Hyundai’s California-based design team. Small, discrete design details such as this can be found throughout the exterior and interior.
      Interior Design
      The interior of the Santa Cruz expresses a sophisticated and refined appearance. The contrasting rugged yet refined motif matches the boldness of the exterior, boasting a technical ambience that appeals to those who appreciate cutting-edge technologies in their daily lives. It features an enveloping dual-cockpit design that encapsulates each passenger. Design teams focused on ease of ingress and egress and ergonomic comfort on long drives. The premium center stack display features an edgeless infotainment screen appearance, with an impressive 10 inches of visibility. The optional center digital cluster display also measures 10 inches. Under the rear seats is convenient, in-cabin storage. Completing the premium ambience is an available Bose® audio system.
      Powerful and Efficient Powertrains
      Santa Cruz offers two powerful, flexible and efficient powertrains. The standard powertrain is a 2.5L direct-injected in-line four-cylinder engine with an estimated 190+ horsepower and 180+ lb.-ft. of torque. This engine couples to an eight-speed hydraulic automatic transmission for quick acceleration and superb efficiency. Santa Cruz also offers a 2.5L direct-injected turbocharged engine with an estimated 275+ horsepower and 310+ lb.-ft. of torque linked to an eight-speed dual-clutch automatic transmission (DCT). This DCT includes steering-wheel-mounted paddle shifters for manual shifting control by the driver.
      Eight-Speed Automatic Transmission
      The eight-speed transmission for the standard 2.5-liter engine provides quick and crisp shifts for an engaging and efficient driving experience. This automatic transmission adds ratio range at both the top and bottom of output speeds allowing for extra thrust off-the-line and a quieter, more fuel-efficient trip on the interstate. A multi-disc and individually controlled hydraulic channel torque converter improves responsiveness by expanding the direct connection band, while a downsized oil pump and double ball bearings minimize frictional losses.
      Advanced HTRAC® AWD and Towing Capability
      Both 2.5L four-cylinder and 2.5L four-cylinder turbo models offer HTRAC® all-wheel drive capability for complete confidence when pursuing adventures of all kinds or for that extra peace of mind when driving in an unexpected snowfall. The HTRAC AWD system was developed as a multi-mode system, providing an electronic, variable-torque-split clutch with active torque control between the front and rear axles. The Sport setting gives a more agile feel by sending more torque to the rear wheels, for a sporty, dynamic experience. This system has a wide range of torque distribution variability, tuned for conditions such as straight-line acceleration, medium- and high-speed cornering, and hill starts. For those customers who like to tow their weekend gear with them, the 2.5L 4-cylinder is rated at 3,500 lbs. for towing and the 2.5L Turbo AWD model boasts a generous 5,000 lbs. of towing capability.
      Compact Dimensions Yield Superb Maneuverability
      Santa Cruz makes efficient use of its compact dimensions by offering high utility with excellent maneuverability. Its shorter wheelbase and smaller overall footprint make it a joy to maneuver and park in challenging urban parking, with an exceptional curb-to-curb turning radius of only 20.0 feet.
      Specification (in.)
      Santa Cruz
      Tacoma
      Ridgeline
      Frontier
      Length
      195.7
      212.2
      210.0
      205.5
      Width
      75.0
      75.2
      78.5
      72.8
      Height
      66.7
      70.7
      70.3
      70.1
      Wheelbase
      118.3
      127.4
      125.2
      126.0
      Bed Length
      Upper 48.4
      Lower 52.1
      60.4
      63.6
      59.4
      Footprint Area
      (sq. ft.)
      101.9
      109.7
      114.6
      103.9
                         
      Responsive and Refined Chassis Tuning
      Santa Cruz was developed with a focus on enhanced driving dynamics and responsive performance for a wide variety of urban and off-road, multi-surface driving conditions. The shorter wheelbase, short overhangs and wide track create a planted stance that results in exceptional agility in urban environments. These specifications also provide confident agility when traversing off-road terrain. Available 20-inch alloy wheels with wide, all-season, all-terrain tires give surefooted, agile handling character on a variety of road surfaces. Available 18-inch wheels with more voluminous tire sidewalls for off-road adventures are also available.
    • By David
      Since Ford Motor Company reported a complete Q4 / 2020 fiscal year report with a loss of $2.8 Billion but a doubling of R&D on EVs to $22 Billion from $11 Billion and a $7 Billion for EV Autonomous driving, the auto reporters are asking this very question: Is this a Shot across gm's bow or is it targeted more broadly across the whole industry as everyone wants to take sales away or greatly slow down Tesla.
      Tesla's valuation appears to be based on investors putting money with new technology seems to be driving changes of the future. 
      gm has now committed to moving into the technology camp with a solid date of when new ICE auto's will no longer be produced as the whole portfolio will change over to EV's. Ford also is now committing to this same strategy. This now makes one wonder about the rest of the auto industry.
      Stellantis CEO did an interview with Forbes that has put cold water on Peugeot coming to the US in the near term future as he wants to invest in the existing US name brands and grow their 12.7% market share. He also said that Stellantis has the manufacturing power and EV technology, but getting it into the hands of everyone is the concern at reasonable prices. Stellantis CEO says this is in the hands of the various global governments as he wants cleaner air and believes diesel the dirtiest of fuels will die off before regular petrol and where dictated by governments such as China and Europe will see a faster change over than other countries. Yet with the change in administration in the US, he says this could move the Stellantis brands to move into the full EV camp at a future date.
      Then we have small countries that have decided to make a major change in moving the country into EVs way sooner than other places and killing ICE sales like Thailand. This will allow local Thai startups to compete for the first time with international companies that also do not have anything in the market yet. 
      With a large range of battery plants coming online over the next 18 months, the move to EVs could happen at a pace that took decades for ICE in the early 1900's.
      So this brings this back to the original question, Is Fords Doubling commitment to EV's and moving ICE into the last generation like GM a shot across GM's bow or a shot at the whole industry to say, look at us, we are moving into a Technology driven auto company and our stock should be much higher like Tesla's.
      Currently gm is valued at just under $80 Billion, Ford is valued at $40 Billion, Tesla is valued at $807 Billion, Toyota is valued at $155.5 Billion, Stellantis is valued at $50.5 Billion, Daimler is valued at $71 Billion, BMW valued at $46 and VW is valued at $90.7 Billion and while there are plenty of other auto companies, one has to wonder what Ford is focused on with the drastic change and speeding up of moving to EVs as a complete global portfolio.
      Sound off and discuss how, what, where and when you think this will have it's big affect.
      Charged EVs | Is Ford’s increase in EV investment a shot across GM’s bow? - Charged EVs
      Stellantis CEO Reveals Peugeot U.S. Fate, Job Security, EV Conflict (forbes.com)
      Future Toyotas, Stellantis, batteries and EVs - the week | Automotive Industry Comment | just-auto (just-auto.com)
    • By William Maley
      We've been reporting on Ford's upcoming truck, the Maverick since 2018. The truck would sit underneath the Ranger and become the entry-level model for the brand. Now, we have gotten our best look at what it will look like.
      The Maverick Truck Club forum got its hand on an image showing a prototype Maverick on the line reportedly at Ford's Hermosillo, Mexico plant. Up front, the Maverick borrows some ideas from the Bronco Sport with C-shaped headlights and a horizontal bar splitting the grille. We don't know if Ford is planning to offer any cab configurations aside from the crew-cab seen in the photo.
      Ford did not immediately reply to comment on this when reached out by Roadshow. 
      The Maverick is expected to use the C2 architecture which underpins the new Escape and Bronco Sport. Autoblog speculates there could be two rear suspension setups based on spy shots that show a mule with twist-beam style setup with no rear differential for the front-wheel driver version. A slightly beefier setup might be used for the all-wheel drive version.
      Right now, everyone seems to think that the Maverick could debut as a 2022 model year vehicle.  
      Source: Maverick Truck Club, Roadshow, Autoblog
      Pic Credit: Maverick Truck Club


      View full article
    • By William Maley
      We've been reporting on Ford's upcoming truck, the Maverick since 2018. The truck would sit underneath the Ranger and become the entry-level model for the brand. Now, we have gotten our best look at what it will look like.
      The Maverick Truck Club forum got its hand on an image showing a prototype Maverick on the line reportedly at Ford's Hermosillo, Mexico plant. Up front, the Maverick borrows some ideas from the Bronco Sport with C-shaped headlights and a horizontal bar splitting the grille. We don't know if Ford is planning to offer any cab configurations aside from the crew-cab seen in the photo.
      Ford did not immediately reply to comment on this when reached out by Roadshow. 
      The Maverick is expected to use the C2 architecture which underpins the new Escape and Bronco Sport. Autoblog speculates there could be two rear suspension setups based on spy shots that show a mule with twist-beam style setup with no rear differential for the front-wheel driver version. A slightly beefier setup might be used for the all-wheel drive version.
      Right now, everyone seems to think that the Maverick could debut as a 2022 model year vehicle.  
      Source: Maverick Truck Club, Roadshow, Autoblog
      Pic Credit: Maverick Truck Club

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