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Cadillac News: Johan de Nysschen Steps Down From Infiniti, Becomes President Of Cadillac

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After spending two years at Infiniti, Johan de Nysschen has stepped down from his position as President and become the president of Cadillac. The news was announced yesterday in a press release by General Motors. In his new role, the 54-year-old will be responsible "for all aspects of Cadillac globally."

“Johan brings to our company vast experience in the development and proper execution of luxury automotive brands. With over 20 years in this exact space, especially in the development of the Audi brand, his track record proves he is the perfect executive to lead Cadillac for the long term,” said GM President Dan Ammann.

“I have for some time now been impressed by how the new General Motors has been transformed into a formidable force in the industry. The combination of strong corporate leadership and exceptional engineering resources presents the perfect combination to restore Cadillac to its place among global premium brands." said de Nysschen.

“The recognition of the brand is immense, and the progress on the fundamental product front is widely acclaimed. I am delighted at the opportunity to join the GM executive team to lead the Cadillac business, and I look forward to working with my Cadillac colleagues and our global retail partners.”

Cadillac's former head, Robert Ferguson has been named Senior Vice President of Global Public Policy.

Source: Cadillac

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

Press Release is on Page 2


Cadillac Names Johan de Nysschen President

  • Cadillac to operate as global brand, more distinct business unit

DETROIT – General Motors today announced the appointment of Johan de Nysschen as President – Cadillac. de Nysschen will be responsible for all aspects of Cadillac globally including sales, pricing and network development, strategic brand development and marketing and product portfolio planning, including critical input for product engineering and design.

de Nysschen, 54, joins the GM executive leadership team as an executive vice president of the company beginning August 1 and reports to GM President Dan Ammann.

“Johan brings to our company vast experience in the development and proper execution of luxury automotive brands,” said Ammann. “With over 20 years in this exact space, especially in the development of the Audi brand, his track record proves he is the perfect executive to lead Cadillac for the long term.”

de Nysschen said he is eager to join the GM team.

“I have for some time now been impressed by how the new General Motors has been transformed into a formidable force in the industry,” he said. “The combination of strong corporate leadership and exceptional engineering resources presents the perfect combination to restore Cadillac to its place among global premium brands.

“The recognition of the brand is immense, and the progress on the fundamental product front is widely acclaimed. I am delighted at the opportunity to join the GM executive team to lead the Cadillac business, and I look forward to working with my Cadillac colleagues and our global retail partners.”

Cadillac is the fastest-growing luxury brand worldwide, with sales improving approximately 30 percent globally in 2013, and an aggressive cadence of new models recently introduced and in cue. Some highlights include:

  • CTS - 2014 Motor Trend Car of the Year
  • Next generation 2015 Escalade arriving in showrooms
  • The summer’s launch of the 2015 ATS coupe, based on the success of ATS sedan, the 2013 North American Car of the Year
  • Approximately 60 percent of Cadillac buyers are new to the brand

de Nysschen spent the last two years as head of the Infiniti brand worldwide. Prior to that, de Nysschen was chief executive of Audi USA for eight years and president of Audi Japan for five. He began his career with Audi in South Africa in 1993 after a variety of automotive positions with the Ministry of Transportation, BMW in South Africa and an automotive supplier.

GM Names Ferguson to Lead Global Public Policy

DETROIT — General Motors today appointed Robert E. Ferguson to Senior Vice President, Global Public Policy. Ferguson will report directly to GM CEO Mary Barra and is responsible for GM's federal, state and international government relations and public policy activities in the U.S. and its markets around the globe. The appointment is effective immediately.

Ferguson returns to the top public policy position having guided GM's ignition switch recall response among lawmakers and regulators while also serving as Senior Vice President, Global Cadillac. During his tenure at Cadillac, the iconic nameplate became the world's fastest-growing full-line luxury brand and sold record volumes in the important China market. With the introduction of acclaimed new products such as the CTS, ATS coupe and Escalade, the brand is positioned for even greater success.

"We need Bob's leadership and full focus on rebuilding relationships and instilling confidence in GM's efforts to create a new industry standard for safety," said Barra. "As GM's voice in critical policy issues, Bob will communicate a clear sense of purpose and collaborative spirit."

Ferguson, 54, joined GM in 2010 as Vice President for Global Public Policy and served in that position through October 2012. He is credited with helping GM strengthen its position on Capitol Hill, and with its many regulatory agencies, on a wide range of business challenges related to energy, tax, labor, and finance policy.

Ferguson was tapped by then-GM CEO Dan Akerson to head Cadillac's global marketing team. During that time, Cadillac saw nearly 30 percent global growth, highest among all full-line luxury brands, and U.S. growth of 22 percent. Cadillac's 66 percent growth in the white-hot China luxury market resulted in record sales of 50,000 units, putting the brand on a path to double sales there in two years.

Prior to joining GM, Ferguson was at the business advisory and strategic communications firm Public Strategies, where he worked with a diverse and international group of clients as a senior strategist.

Before joining Public Strategies, Ferguson spent more than 10 years as an executive at AT&T, where he served as the president of state legislative and regulatory affairs and also as group president and CEO of SBC's Enterprise Business Services.

Ferguson, who succeeds Selim Bingol, also will serve as Chairman of the GM Foundation and oversee the philanthropic organization's contribution to the communities where GM employees live and work. Ferguson's replacement at Cadillac will be named later.


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Can't wait for the new C30, C50, and C70,sedans and CX40 and CX80 SUVs!

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Audi did well when he was there, he didn't do much of anything for Infiniti, but Infiniti has limited resources also.   This guy did once call the Volt a "car for idoits" because no one would pay double the price for what is basically a Corolla competitor, so I wonder what he thinks of the ELR?   The good news is this guy may shelf the ELR and XTS and push for a flagship sedan because he wanted Infiniti to get a flagship and/or halo models, but I think the bean counters had other ideas.

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IF he pushed at infiniti for a flagship, he was unsuccessful. Brand could not support one, anyway.
Cadillac already has their flagship in the works, that will not be to his credit.
Audi is a success primarily because it's a partnership development with VW and sees enormous economies of scale. In other words, it's baked in to a certain degree.

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Audi did well when he was there, he didn't do much of anything for Infiniti, but Infiniti has limited resources also.   This guy did once call the Volt a "car for idoits" because no one would pay double the price for what is basically a Corolla competitor, so I wonder what he thinks of the ELR?   The good news is this guy may shelf the ELR and XTS and push for a flagship sedan because he wanted Infiniti to get a flagship and/or halo models, but I think the bean counters had other ideas.

 

Basically you are rehashing what Autoblog commentators say. People forget one thing - he had Carlos Ghosn as his boss.

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Nissan has huge economies of scale too, it isn't like Infiniti was a little independent.  But Ghosn may have killed any flagship ideas, it is a surprise they got the GT-R out because he is probably the tightest bean counter of them all.  Infiniti probably couldn't build a business case for anything above the M37/M56 so they just gave it a new name to make people think they made a new high end car.

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someone with knowledge of what makes Audi tick i think will be helpful.

 

I hope Cadillac doesn't get de-Americanized though.

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I think they will do a Cadillac Encore.  The Cruze is as big as an ATS, so no sense in making a Cadillac out of that, I doubt they do a Spark or Sonic sized Cadillac, but I can see them doing an SUV smaller than the SRX. 

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I think the next SRX is due to shrink externally while remaining the same size internally.  updated platform for that.   I don't think they'll do a Cadillac Encore... Apparently no way to make it much bigger on the Gamma platform.

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I imagine there will be a 3rd Cadillac SUV somehow, GM loves SUVs, they can't let Cadillac have only 2 when Mercedes has 5 of them, granted the GLA will probably be a slow seller and the G-wagen is a niche product.

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If the new Lincoln compact CUV is successful, I can see them responding... Merc has the GLA coming, BMW has the X1, Lexus has the NX, infiniti probably has something coming (beyond the strange EX).

Edited by Cubical-aka-Moltar

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I imagine there will be a 3rd Cadillac SUV somehow, GM loves SUVs, they can't let Cadillac have only 2 when Mercedes has 5 of them, granted the GLA will probably be a slow seller and the G-wagen is a niche product.

 

I didnt say there wouldnt be one, only that it wouldnt be Gamma based

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Cadillac will continue to falter until Cadillac finds management with a knowledge of what once made CADILLAC tick.

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someone with knowledge of what makes Audi tick i think will be helpful.

 

I hope Cadillac doesn't get de-Americanized though.

 

 

To an extent I feel it already has been-

Cadillac will continue to falter until Cadillac finds management with a knowledge of what once made CADILLAC tick.

 

 

Pretty much this, although what sold Luxury cars in the past is as dead as the rear wheel drive Cutlass.

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Cadillac will continue to falter until Cadillac finds management with a knowledge of what once made CADILLAC tick.

 

What once made Cadillac tick no longer applies in the luxury segment.  It's no longer about huge space, cloud smooth ride, and the most glitz... it's about aggressive looks and driving acumen that makes the most mundane morning commute a trip around the Nürburgring.

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I imagine there will be a 3rd Cadillac SUV somehow, GM loves SUVs, they can't let Cadillac have only 2 when Mercedes has 5 of them, granted the GLA will probably be a slow seller and the G-wagen is a niche product.

Based on what I can find searching the internet, MB has only 2 SUV platforms. Their military version mad consumer overpriced dino G-Class and the 4 model family GLA, GLK, GL and M-class suv.

 

How is this any different than Cadillac with their 2 SUV platforms? They have their Escalade, Escalade ESV and SRX. I expect a second model off the SRX line but with Buick, Cadillac does not need to have a model in compact, Mid class and Full size. More then enough with what they have.

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Cadillac will continue to falter until Cadillac finds management with a knowledge of what once made CADILLAC tick.

 

What once made Cadillac tick no longer applies in the luxury segment.  It's no longer about huge space, cloud smooth ride, and the most glitz... it's about aggressive looks and driving acumen that makes the most mundane morning commute a trip around the Nürburgring.

 

Agreed, we are past the Baby Boomers desires for a Laz-e-boy chair ride. The buyers are wanting what you stated, a driving experience to make their commute fun.

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Cadillac will continue to falter until Cadillac finds management with a knowledge of what once made CADILLAC tick.

 

What once made Cadillac tick no longer applies in the luxury segment.  It's no longer about huge space, cloud smooth ride, and the most glitz... it's about aggressive looks and driving acumen that makes the most mundane morning commute a trip around the Nürburgring.

 

Agreed, we are past the Baby Boomers desires for a Laz-e-boy chair ride. The buyers are wanting what you stated, a driving experience to make their commute fun.

 

 

 

Or at least the image of wanting that experience.  BMW is selling numbed down 3 series like ice water in hell.   If the driving experience per se. was what was selling cars, Cadillac would be doing MUCH better than they are. Because IMHO they pretty much crush several other brands with their driving dynamics.

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I imagine there will be a 3rd Cadillac SUV somehow, GM loves SUVs, they can't let Cadillac have only 2 when Mercedes has 5 of them, granted the GLA will probably be a slow seller and the G-wagen is a niche product.

Based on what I can find searching the internet, MB has only 2 SUV platforms. Their military version mad consumer overpriced dino G-Class and the 4 model family GLA, GLK, GL and M-class suv.

 

How is this any different than Cadillac with their 2 SUV platforms? They have their Escalade, Escalade ESV and SRX. I expect a second model off the SRX line but with Buick, Cadillac does not need to have a model in compact, Mid class and Full size. More then enough with what they have.

 

Mercedes does have 2 SUV platforms but they have more than 2 SUVs.  The GLA is on the A-class platform, the GLK is built on the C-class platform.  The ML and GL share a platform but in different size similar to ATS and CTS on Alpha, and the G-wagen is their 2nd SUV only platform.  So 2 of Mercedes SUVs are built on car platforms.

 

I'd like to see Cadillac build an SUV off Alpha, maybe to slot in between the SRX and Escalade and they can help them keep the price of the SRX down to keep it in the entry-lux suv sweet spot.

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I'd like to see Cadillac build an SUV off Alpha, maybe to slot in between the SRX and Escalade and they can help them keep the price of the SRX down to keep it in the entry-lux suv sweet spot.

 

I'd like to see them move SRX to Alpha.  :rwd:

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It's not about an easy chair ride (or building the luxury equivalent of a high-end Saturn, which is what many Audis are). Cadillac was once the pinnacle of luxury, the pinnacle of design and engineering--the ultimate status symbol.  Following (which is about all they've been doing for the last 30 years, and is far from their only problem) will only get you so far.

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It's not about an easy chair ride (or building the luxury equivalent of a high-end Saturn, which is what many Audis are). Cadillac was once the pinnacle of luxury, the pinnacle of design and engineering--the ultimate status symbol.  Following (which is about all they've been doing for the last 30 years, and is far from their only problem) will only get you so far.

 

 

And what direction do you expect them to take to lead?

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I imagine there will be a 3rd Cadillac SUV somehow, GM loves SUVs, they can't let Cadillac have only 2 when Mercedes has 5 of them, granted the GLA will probably be a slow seller and the G-wagen is a niche product.

Based on what I can find searching the internet, MB has only 2 SUV platforms. Their military version mad consumer overpriced dino G-Class and the 4 model family GLA, GLK, GL and M-class suv.

 

How is this any different than Cadillac with their 2 SUV platforms? They have their Escalade, Escalade ESV and SRX. I expect a second model off the SRX line but with Buick, Cadillac does not need to have a model in compact, Mid class and Full size. More then enough with what they have.

 

Mercedes does have 2 SUV platforms but they have more than 2 SUVs.  The GLA is on the A-class platform, the GLK is built on the C-class platform.  The ML and GL share a platform but in different size similar to ATS and CTS on Alpha, and the G-wagen is their 2nd SUV only platform.  So 2 of Mercedes SUVs are built on car platforms.

 

I'd like to see Cadillac build an SUV off Alpha, maybe to slot in between the SRX and Escalade and they can help them keep the price of the SRX down to keep it in the entry-lux suv sweet spot.

 

So then you propose either a 3rd platform to add or move SRX to Alpha and build the SRX as the entry level and a new mid level CUV on alpha between SRX and Escalade.

 

Right now MB and BMW have nothing that really competes against the Escalade. The G-Wagon is the closet body on frame that MB has but no one else out there makes a full size Luxury SUV today.

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