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William Maley

Dodge News: Resurrection of the Scat Pack Has Chrysler Embroiled In A Trademark Dispute

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With Dodge bringing back the Scat Pack packages for a number of their models, it has also brought back a dispute that dates back to 1968.

Automotive News reports that Chrysler is being sued by Scat Enterprises Inc., for infringing on their 50-year-old 'Scat' trademark. The suit revives a dispute between the two companies that dates back to 1968.

In 1968, Dodge started using the Scat Pack name on a number of their models. That same year, Scat Enterprises, a company that makes performance parts for a number of automakers including Dodge, sent a cease-and-desist letter to make Dodge stop using the name. Three years on, Dodge would stop using the name.

Jump ahead to August 2013 when Chrysler tried to apply for the Scat Pack trademark at U.S. Patent and Trademark Office. The request was denied, but the automaker went ahead and revealed the Scat Pack models at the SEMA show that year.

In the suit, Scat Enterprises is asking the court to prohibit Chrysler from using the Scat; for the automaker to deliver all of the Dodge Scat Pack marketing materials, badges and other items for destruction; and monetary damages.

The brand has remained legendary in the enthusiast community since then and consumers still associate Scat Pack™ with Chrysler's vehicles, and no other business or products. Scat Enterprises, an aftermarket supplier of crankshafts, connecting rods, and rotating assemblies marketing under the term "Scat", has never used the term "Scat Pack". Scat Enterprises' lawsuit against Chrysler over Chrysler's 2014-15 Scat Pack™ vehicles is a meritless and opportunistic attempt to hold Chrysler hostage just days before the upcoming SEMA show. Chrysler will vigorously defend itself against this attack and look to enforce its own rights in this moniker," Chrysler said in a statement.

Source: Automotive News (Subscription Required)

illiam Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.


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If this Scat company has trade marked Scat Pack, then I can agree with them that they have this covered, but if all they have is Scat trademarked, then they need to wake up and move on as they had more than enough time to trademark all versions of Scat.

 

Be interesting to see what happens, but my gut tells me Chrysler will win this round.

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Chrysler should just buy out Scat Enterprises, stat.  This trademark suit seems rather weak.

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Interesting, their web site http://scatenterprises.com/ seems to have just recently been setup. Most links go nowhere or to a blank page. My gut tells me this is a move by the son's of the founding father to get a pay day and get out of the crank business.

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