Jump to content
William Maley

Afterthoughts: The Escape Machine

Recommended Posts

Last Friday was a trying day for me. I was feeling quite overwhelmed by the large amount of work due the end of the year, along with trying to figure out what the holidays would bring forth. This would be joined by some personal issues that only added to the overwhelmed feeling. I needed an escape. Something that could let me get away from all these issues rolling around in my head, even for a few moments.

 

That's when I made the decision to go out for a drive. I had no destination in mind. I would just drive to wherever the roads would take me. I grabbed the keys to my tester at the time, a Nissan Murano, and just started to drive. I stuck to side roads for this trip and just began to unload my mind. With each passing mile, my mind began to clean up all these thoughts and it was there that I began to have a realization.

 

Back in 1969 and 1970, Oldsmobile came up with a new ad campaign promoting their vehicles as 'Escape Machines'. For example, a print ad for the 1970 Oldsmobile Toronado featured this at the top,

 

"12-hour day. Meetings. Memos. The midnight oil. Wouldn't it be nice to have an Escape Machine?"

 

Oldsmobile was using this as a way to point out their vehicles were perfect to escape the daily grind of work as they were designed and equipped to handle the needs of escape.

 

But now, many of us don't see cars as a means of escape. They are more seen as a tool that will get from point a to point b. Now there are some cars we do see as a means of escape, but they tend to be sports cars with sleek styling and high-performance engines.

 

Here is the thing, any car can become 'Escape Machine'. It isn't the car that classifies it as a way to escape the world for a little bit. It comes down to you, the driver to make that decision. You are the factor that can make the decision into having a vehicle be used as a tool or as something that can take away.

 

As I was wrapping up my drive, I pulled into one of those self-serve car washes to get a picture of the Murano. I posted the picture onto social media with this comment,

 

"Sometimes, it's necessary to hop into your escape machine and drive wherever it takes you to clear or process things in your mind."

 

It just comes down to you to make the decision.


View full article

  • Upvote 2

Share this post


Link to post
Share on other sites

Sadly, with all of the GPS and computers tracking your car's performance and whereabouts these days, the mystery of escaping to someplace completely unknown in your car is over. Just like Oldsmobile. Most "younger" people think their cell phone is the "escape machine" of the 21st century. But no one is really going "anywhere" with their iPhone. I will be doing a multi-state road trip for Thanksgiving week and I really look forward to the drive. The state of mind that one enters during that time is the real escape. Whether or not people can appreciate that these days is another question.

Share this post


Link to post
Share on other sites

I totally get this thread, Just got back from a friends wedding in NH and took an extra week to drive the NorthEast, New Hampshire, Main, Massachusetts, Connecticut and Road Island. I was able to get a Brand New 2015 Ford Explorer Limited 4x4. So going to write up a editorial on my 7 days in that ride. Some impressive points but also some opportunities to improve.

 

I agree that with all the technology, it might be hard for some to consider it an escape yet with that same technology one gets to explore areas they have never been in in an efficient manner.

 

Rock on to those of us that still understand how an auto is an Escape Machine. :metal:

Share this post


Link to post
Share on other sites

that cutlass is mostly what my dad's looks like... except his is a supreme....

Share this post


Link to post
Share on other sites

Yeah, pretty much what I feel. I made a strategic shift towards cycling for all movement in around the city, and getting the thrill, but also just being focused on each pedal stroke, I make my own escape machine.

 

But yes, when my economic mobility breaks through the roof, I will be sure to get an auto as an escape machine. 

Share this post


Link to post
Share on other sites

My escape machine is my Oldsmobile in fact. I drive it to get away from it all, and even when I'm taking it to a specific destination, it makes my drive a little bit better.

Share this post


Link to post
Share on other sites

The best part of the ad is that it is also marketing an idea that goes with the product. Most commercials these days on tv are nothing more than saying, "remember the 80's and buy our stuff" which really doesn't impress me. The ad itself is a time machine and I wish we could go back to those days of the auto industry.

Share this post


Link to post
Share on other sites

Took my escape machine (cuda) out one final time last weekend before covering her pretty body with a cover for the long winter. I am always surprised a little bit at how much fun I forget it can be, followed by how happy I am to get out of it after about 2 hours in it.  Rough riding, loud, rattle trap, constant concern over vapor lock and starting issues, etc.  All part of the experience I guess. Although Fuel injection and premium shocks next year should address much of that.

Share this post


Link to post
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




  • Social Stream

  • Similar Content

    • By William Maley
      The reaction Peugeot’s return to the U.S. Market a couple weeks back falls into three categories.
      OMG! We're getting exciting French cars again Why is another automaker coming to the U.S.? Split between 1 and 2 I should say that I fall into camp three at the moment. Previously, I was in number one when the rumors began to swirl around about PSA Group - parent company of Peugeot, Citroen, DS, Opel, and Vauxhall - making a possible return in late 2014. The dreams about possibly seeing a small number of Citroen and DS vehicles running around the U.S. sparked some joy. Peugeot was nowhere to be seen in my fantasy as they were seen to be somewhat bland in terms of their design.
      But once I had my dream play through my head, I began to wonder if this could work out for PSA Group. Despite being seen as the holy grail to many outside automakers, the U.S. is very notorious to break in and keep going forward. Consider these quotes from a 2016 report in Automotive News (Subscription Required).
      So when PSA made their official announcement in 2016, some of my worries began to drift away.
      PSA would also conduct extensive research into the U.S. marketplace to determine which brand would take the charge. The end goal was to possibly have a brand in the country by 2026. Possibly is the keyword as they made clear that could pass on this idea if various conditions weren't met.
      Since that announcement, PSA has been making some inroads into this plan,
      Establishing a North American office and bringing in Larry Dominique (formerly of Nissan and TrueCar) as the head Launching a ride-sharing and car sharing app in various U.S. cities Starting to develop vehicles for the U.S. The most recent announcement of Peugeot as the lead brand surely disappointed some folks as the likes of the C4 Cactus and DS5 would not arriving. But the decision does show the amount of thought and work that has been happening behind the scenes. 
      Still, PSA Group and Peugeot still have a tough hill to climb. Reading through the comments on the article written by Drew, there are two common issues pointed out. One is how Peugeot doesn't have anything unique in their lineup. Two is how Peugeot could be entering a marketplace that is possibly on the verge of a recession.
      Let's begin with design. Out of all of the brands under the PSA umbrella, Peugeot plays it very much safe in terms of design. While the brand has been taking some risks in the past few years (especially with their interiors) they are no-where near the likes of Citroen. This difference is very apparent in the history of the two brands, 
      Peugeot producing vehicles that were efficient and simple. But some of those design could jump in terms of elegance. Citroen pushing the envelope with their designs that are either praised or hated. DS falls under this umbrella as well. My hunch is that PSA figured that sending either Citroen or DS would be problematic because they might not appeal to consumers, and just sit on lots.
      The second reason does hold slightly more water. Signs are beginning to appear that the U.S. economy could be heading towards a recession - a key item being pointed at is the drop in new car sales. If Peugeot was to enter at the present time, the consequences could be severe and put them in a difficult spot.
      But as noted, Peugeot will not be arriving until 2026. That's over six years away and in that time, the economy could be recovering from the recession in question. 
      Time is also the biggest enemy to Peugeot. In six years time, the U.S. marketplace could be in a completely different state than where it stands now. Crossovers and SUVs dominate the sales charts at the moment, but it might be electric vehicles that become the dominant choice. There are also various regulations that may come into fruition, along with the possibility of new tariffs on vehicles built in Europe.
      There’s also the issue of trying to stand out in the U.S. marketplace. Consider this for a moment; there are over forty automakers selling just under 300 or so nameplates. With the prospect of more automakers from China expected to arrive in the next few years, Peugeot might be entering a crowded field. Some of their current models have the looks, but can it combat strong competition that has a long history and reputation in the country?
      One item is very clear, PSA Group isn't stupid. They're taking their time and doing a lot of behind the scenes work before introducing their first models in the U.S. Whether or not this proves to the big success or the white flag being raised remains to be seen.

      View full article
    • By William Maley
      The reaction Peugeot’s return to the U.S. Market a couple weeks back falls into three categories.
      OMG! We're getting exciting French cars again Why is another automaker coming to the U.S.? Split between 1 and 2 I should say that I fall into camp three at the moment. Previously, I was in number one when the rumors began to swirl around about PSA Group - parent company of Peugeot, Citroen, DS, Opel, and Vauxhall - making a possible return in late 2014. The dreams about possibly seeing a small number of Citroen and DS vehicles running around the U.S. sparked some joy. Peugeot was nowhere to be seen in my fantasy as they were seen to be somewhat bland in terms of their design.
      But once I had my dream play through my head, I began to wonder if this could work out for PSA Group. Despite being seen as the holy grail to many outside automakers, the U.S. is very notorious to break in and keep going forward. Consider these quotes from a 2016 report in Automotive News (Subscription Required).
      So when PSA made their official announcement in 2016, some of my worries began to drift away.
      PSA would also conduct extensive research into the U.S. marketplace to determine which brand would take the charge. The end goal was to possibly have a brand in the country by 2026. Possibly is the keyword as they made clear that could pass on this idea if various conditions weren't met.
      Since that announcement, PSA has been making some inroads into this plan,
      Establishing a North American office and bringing in Larry Dominique (formerly of Nissan and TrueCar) as the head Launching a ride-sharing and car sharing app in various U.S. cities Starting to develop vehicles for the U.S. The most recent announcement of Peugeot as the lead brand surely disappointed some folks as the likes of the C4 Cactus and DS5 would not arriving. But the decision does show the amount of thought and work that has been happening behind the scenes. 
      Still, PSA Group and Peugeot still have a tough hill to climb. Reading through the comments on the article written by Drew, there are two common issues pointed out. One is how Peugeot doesn't have anything unique in their lineup. Two is how Peugeot could be entering a marketplace that is possibly on the verge of a recession.
      Let's begin with design. Out of all of the brands under the PSA umbrella, Peugeot plays it very much safe in terms of design. While the brand has been taking some risks in the past few years (especially with their interiors) they are no-where near the likes of Citroen. This difference is very apparent in the history of the two brands, 
      Peugeot producing vehicles that were efficient and simple. But some of those design could jump in terms of elegance. Citroen pushing the envelope with their designs that are either praised or hated. DS falls under this umbrella as well. My hunch is that PSA figured that sending either Citroen or DS would be problematic because they might not appeal to consumers, and just sit on lots.
      The second reason does hold slightly more water. Signs are beginning to appear that the U.S. economy could be heading towards a recession - a key item being pointed at is the drop in new car sales. If Peugeot was to enter at the present time, the consequences could be severe and put them in a difficult spot.
      But as noted, Peugeot will not be arriving until 2026. That's over six years away and in that time, the economy could be recovering from the recession in question. 
      Time is also the biggest enemy to Peugeot. In six years time, the U.S. marketplace could be in a completely different state than where it stands now. Crossovers and SUVs dominate the sales charts at the moment, but it might be electric vehicles that become the dominant choice. There are also various regulations that may come into fruition, along with the possibility of new tariffs on vehicles built in Europe.
      There’s also the issue of trying to stand out in the U.S. marketplace. Consider this for a moment; there are over forty automakers selling just under 300 or so nameplates. With the prospect of more automakers from China expected to arrive in the next few years, Peugeot might be entering a crowded field. Some of their current models have the looks, but can it combat strong competition that has a long history and reputation in the country?
      One item is very clear, PSA Group isn't stupid. They're taking their time and doing a lot of behind the scenes work before introducing their first models in the U.S. Whether or not this proves to the big success or the white flag being raised remains to be seen.
    • By William Maley
      This year was to be the final Detroit Auto Show to take place in January before the big move to an indoor/outdoor festival of sorts next June. Despite a number of manufacturers announcing they would not be at the show, there was some hope for there be to a surprise. Something that would allow the current incarnation of the show to go out with a bang.
      That did not happen.
      It was thought that Chevrolet would roll out the long-awaited and rumored mid-engined Corvette. But those hopes would be dashed as rumors came out that the project would be delayed up to six months due to a problem with the electrical system. It also gave Toyota a sigh of relief as the Supra wouldn’t be overshadowed by the Corvette - see the Ford GT eating up the attention from the Acura NSX a few years back.
      Even with the anticipation of the Supra coming to Detroit, there was nothing that could be described as being memorable. Most of the vehicles that were revealed seemed to be somewhat phoned in.
      We knew a lot about the Supra including how it would look and what would power it before it arrived on stage. CEO Akio Toyoda actually mentioned in the press conference that it was “one of the industry’s worst kept secrets.” The refreshed Volkswagen Passat was eclipsed by news that a second plant and 1,000 jobs would be added at Chattanooga, along with becoming a sponsor for U.S. Women’s, Men’s, and Youth National teams. Infiniti’s QX Inspiration concept didn’t actually appear at the presentation. It was stuck in the lobby of Cobo Hall due to some sort of malfunction.
        The announcement talking about Ford and Volkswagen’s new alliance? The stage appearance was canceled late on Monday. Instead, we got a conference call and press release providing the details. The big talking point at the show wasn’t about the show. Over the weekend, a water main broke which put most of Downtown Detroit under a boil water advisory. This caused a lot of headaches for visiting media and automotive executives as would have to use bottled water to brush their teeth or wash their hair (this was something I heard a few people mentioned on the show floor). Luckily, I saw this new before heading down to the show and brought a couple liters of water with me to use for tea and brushing my teeth.
      But the water main break serves as a good metaphor for this year’s Detroit Auto Show. It felt a bit discombobulated with a number of manufacturers being MIA and organizers trying to figure out what to do. There was also a noticeable lack of energy surrounding the show. Going into the media center at Cobo, I was expecting to be filled with various journalists and other media. To my surprise, it looked and felt the second day of the show where there was a surprising amount of open space to sit down and begin working. Being on the show floor was the same story. I was amazed at how easily I was able to get photos of cars that had been unveiled only 20 to 30 minutes without having to fight a number of people to get a decent shot.
      There is a lot riding on the move to June next year with organizers planning something like the Goodwood Festival of Speed in the U.K. There promises to be the ability to ride and drive various new vehicles, self-driving vehicles being demonstrated on public roads, “dynamic vehicle debuts,” and much more. A number of automakers and executives have praised this move.
      "I always thought it made sense for Detroit to showcase itself when the weather's nice. All the international press comes here in perhaps our worst weather month of the year. I don't know how many rodeos we can have coming down the street in January,” said Bill Ford, executive chairman of Ford earlier this week.
      I wished that shared the same enthusiasm as a number of people with the show moving to June. Call me skeptical or cynical, but I get the feeling that the move will not solve the issue that face a number of automakers; making the case to spend the money to attend another show. A recent piece in Wards Auto says it costs more than million dollars to hold a 25-minute press conference according to sources.
      “…due to exorbitant rates for sound and video production, lighting, drayage, special effects, food, drink and union labor to set up chairs, lay carpet and build ramps for drive-on vehicle unveilings.”
      The past few years have seen more and more automakers hold their own events off-site as they are not only cheaper but allows them to control the message.
      “We can go and create an atmosphere on Sunday night at the Garden Theater for less money and for what we think is an equal or better return on our investment,” said Terry Rhadigan, executive director of communications at General Motors to Wards Auto.
      I think back to a conversation I had last year on the show floor with a friend. I was mentioning how I was feeling somewhat bored and he asked how many Detroit Auto Shows I had attended.
      “I think this is my fourth or fifth,” I said.
      He paused for a moment before saying that was usually around the time someone begins to feel burnt out and wanting something exciting to happen. This popped into my head while walking around the show on Monday as nothing really grabbed my attention in terms of new debuts. There were some bright spots such as Kia Stinger GT police vehicle from Australia and the Toyota Yaris WRC on the show floor. But aside from these and few other vehicles, I felt a bit down. Maybe I had grown weary of the show itself and the noticeable departures of various automakers only compounded it. Or maybe this was the manifestation of a trend that the auto show I had come to know was coming to an end and was only beginning to realize it.
      2020 will be an interesting year to say in the least as organizers begin a new chapter in the auto show’s legacy. Whether it works out or not remains to be seen.
      Pic Credit: William Maley for Cheers & Gears
  • My Clubs

  • Recently Browsing

    No registered users viewing this page.

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...