William Maley

Mitsubishi News: Mitsubishi Plays On Its Strength In Crossovers and Electrics To Rise Back Up In U.S.

6 posts in this topic

Mitsubishi is playing to its strengths to help it rebound in the U.S. That includes the introduction of three crossovers with electric powertrains.

 

Mitsubishi CEO Osamu Masuko tells Automotive News the company will channel their limited resources into creating a more compact lineup mostly made up of crossovers and SUVs.

 

"We are strong in SUVs and four-wheel drives. And that is what we would like to focus on as core models in the U.S. market. We have changed direction. We are going to allocate more resources to the areas where we are strong in the U.S," said Masuko.

 

This move means we will likely not see a replacement for aging Lancer compact and i-MiEV. Instead, Mitsubishi will introduce a new coupe-styled crossover that will slot in between the Outlander Sport and Outlander in 2017. A redesigned Outlander will arrive in 2018 and a new Outlander Sport will come a year after. Each crossover will come with a gas powertrain and some sort of electrification, whether that be through a plug-in hybrid system or an electric powertrain.

 

In the meantime, Mitsubishi will introduce "big minor changes" to keep their nameplates fresh. This was first shown at the LA Auto Show with the introduction of the 2016 Outlander Sport and 2017 Mirage.
Source: Automotive News (Subscription Required)



Click here to view the article

Share this post


Link to post
Share on other sites

Very interesting, if they go pure Hybrid on their auto lineup, they could nail the MPG thing and really attract sales.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now




  • Similar Content

    • By William Maley
      MITSUBISHI REPORTS BEST SEPTEMBER SALES IN TEN YEARS
      Total September sales of 8,430 are up 17.2 percent over last September Outlander posts its best September sales month ever with 2,895 units sold Total Mitsubishi CUV sales up 34.3 percent over last September CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA) reported September 2017 sales of 8,430, up 17.2 percent over September 2016 making it Mitsubishi's best September sales in ten years. Leading the way was the Outlander which posted its best September sales ever with 2,895 units sold, up 50.4 percent over last year. The volume leader for the brand was Outlander Sport, which posted sales of 3,140, up 22.2 percent over September 2016.
      Combined CUV sales for Mitsubishi climbed 34.3 percent over last year with total CUV sales of 6,035. Total 2017 calendar-year sales are up 6.5 percent compared to last year at this time with 79,195 units sold.
      "Month by month we continue to build on the brand's sales momentum led by Mitsubishi's CUV offerings of Outlander Sport and Outlander. Our dealers are committed to the Mitsubishi business and consumers are recognizing the great value offered in our product lineup," said Don Swearingen, executive vice president and COO, MMNA.
       
      September
      YTD
       
      2017
      2016
      2017
      2016
      i‐MiEV
      0
      17
      6
      82
      Mirage
      1583
      1756
      18387
      17750
      Lancer
      812
      923
      10633
      11539
      Outlander Sport
      3140
      2570
      24014
      25518
      Outlander
      2895
      1925
      26155
      19462
      Total
      8430
      7191
      79195
      74351
    • By William Maley
      Those who were hoping for a return performance of the Ford Fiesta ST will be disappointed to hear this news. According to CarBuzz, the director of Ford Performance of Europe, Leo Roeks said there isn't enough interest to bring the new model over.
      “It’s simply a matter of a lack of interest in the B-segment in America. It doesn’t make sense, nor is it possible financially speaking, to import a single trim level, and a niche one at that,” Roeks said.
      This news isn't that all surprising. Subcompacts have been seeing their sales drop for the past two years, and 2017 isn't looking much better. The Fiesta was one of the hardest hit models, seeing a decline of 24.3 percent in 2016. As we reported in the rumorpile back in July , Ford was considering cutting the Fiesta in either late 2018 or 2019. This was further bolstered by comments made Fiesta program manager Robert Stiller.
      When reached for comment by Autoblog, Ford issued this statement,
      "We have introduced the next-generation Fiesta for Europe and Middle East & Africa. We'll have more to say about other markets at a later date. Customer demand for small vehicles continues to grow globally, and Fiesta is an important part of our portfolio."
      We have two things to say. One, Ford STOP BEING SO CAGEY AND JUST TELL US IF THE FIESTA IS COMING OR GOING! Two, if you have been considering a Fiesta ST, you might want to consider picking one up ASAP.
      Source: CarBuzz, Autoblog

      View full article
    • By William Maley
      Those who were hoping for a return performance of the Ford Fiesta ST will be disappointed to hear this news. According to CarBuzz, the director of Ford Performance of Europe, Leo Roeks said there isn't enough interest to bring the new model over.
      “It’s simply a matter of a lack of interest in the B-segment in America. It doesn’t make sense, nor is it possible financially speaking, to import a single trim level, and a niche one at that,” Roeks said.
      This news isn't that all surprising. Subcompacts have been seeing their sales drop for the past two years, and 2017 isn't looking much better. The Fiesta was one of the hardest hit models, seeing a decline of 24.3 percent in 2016. As we reported in the rumorpile back in July , Ford was considering cutting the Fiesta in either late 2018 or 2019. This was further bolstered by comments made Fiesta program manager Robert Stiller.
      When reached for comment by Autoblog, Ford issued this statement,
      "We have introduced the next-generation Fiesta for Europe and Middle East & Africa. We'll have more to say about other markets at a later date. Customer demand for small vehicles continues to grow globally, and Fiesta is an important part of our portfolio."
      We have two things to say. One, Ford STOP BEING SO CAGEY AND JUST TELL US IF THE FIESTA IS COMING OR GOING! Two, if you have been considering a Fiesta ST, you might want to consider picking one up ASAP.
      Source: CarBuzz, Autoblog
    • By William Maley
      As PSA Group - parent company of Citroen, DS, and Peugeot - gradually makes moves into possibly selling vehicles into the U.S., they are taking the next step by engineering their next-generation vehicles to meet U.S. regulations.
      "That means that from three years down the road we'll be able to push the button, if we decide to do so, in terms of product compliance vis-a-vis the U.S. regulations," said PSA Group CEO Carlos Tavares to Automotive News.
      Tavares also said PSA has decided which of three brands will be the first appeared in the U.S., but it isn't ready to announce which one.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      As PSA Group - parent company of Citroen, DS, and Peugeot - gradually makes moves into possibly selling vehicles into the U.S., they are taking the next step by engineering their next-generation vehicles to meet U.S. regulations.
      "That means that from three years down the road we'll be able to push the button, if we decide to do so, in terms of product compliance vis-a-vis the U.S. regulations," said PSA Group CEO Carlos Tavares to Automotive News.
      Tavares also said PSA has decided which of three brands will be the first appeared in the U.S., but it isn't ready to announce which one.
      Source: Automotive News (Subscription Required)
  • My Clubs

  • Who's Online (See full list)