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    • By William Maley
      Despite the popularity of compact crossovers, it seems somewhat odd there isn’t a large number of hybrid variants. In fact, there is only one available, the Toyota RAV4 Hybrid. Going hybrid usually means a hit in performance and cargo space. But in the case of the RAV4 Hybrid, it is quicker than the standard model and cargo space isn’t greatly affected. I spent some time with the RAV4 Hybrid over the holidays where it was driven to Northern Michigan and back. This is what I learned.
      The RAV4 Hybrid’s powertrain is comprised of a 2.5L four-cylinder, three electric motors (one acting as the engine starter and battery charger, the other two drive the wheels and provide AWD), and a Sealed Nickel-Metal Hydride battery pack. Total output is rated at 194 horsepower. Power is routed through a CVT. Fuel economy figures are noticeably better than the RAV4 SE AWD I drove last year - 34 City/30 Highway/32 Combined for the Hybrid vs. 22/29/25 for the standard RAV4. My average for the week landed around 30.7 MPG. I think the average could have been higher if Michigan had not experienced a cold snap where temperatures fell to single digits at times, causing the engine to run longer to keep the vehicle warm. The hybrid also feels slightly quicker than the standard RAV4 thanks to the electric motors providing instantaneous torque when leaving a stop. But merging on to a freeway or passing becomes a bit unpleasant as the engine pegs at high rpms to provide the power needed. This also brings forth a lot of noise from the engine and CVT. Doing a lot of driving on the freeway and country roads made me really appreciate the smooth and compliant ride of the RAV4 Hybrid. Most bumps and road imperfections are smoothed over. Some credit has to go to the 17-inch wheels on the XLE. Handling is competent as the suspension keeps body motions in check. However, the rubbery steering and low-rolling resistance tires will make drivers think twice about pushing the RAV4 Hybrid.  The low-rolling resistance tires also hamper traction in snow. I could tell when driving in deep snow, the all-wheel drive was working a bit harder to keep the vehicle moving. If you live in a snowy area, I would highly recommend swapping the low-rolling resistance tires for a set of all-seasons or winter tires. At first glance, the RAV4 Hybrid looks like any other RAV4. It is only when you get closer that you will notice the blue-tinted emblems and ‘Hybrid’ badging on the front fenders and tailgate. The interior is much the same as any other RAV4 aside from a different gauge cluster and a button to activate the EV mode. This is ok as the RAV4 is an ok place to sit in with a utilitarian design that puts various controls within easy reach for driver and passenger. Materials are what you would expect to find in a vehicle of this class, a mix of soft and hard-touch plastics. The back seat is still a plus point to the RAV4 as there is plenty of head and legroom for most passengers. Cargo space in the hybrid is about 3 cubic feet smaller than the standard RAV4 due to the battery with the rear seats up or down. Still, the hybrid’s cargo space is one the of the largest in the compact crossover class and I was able to fit luggage for myself and my brother, along with gifts for various relatives with no issue. All RAV4 Hybrids come with Toyota’s Entune infotainment system with a 6.1-inch touchscreen. The system is becoming quite dated in terms of the interface and features - no Apple CarPlay or Android Auto for example. On the upside, Entune is easy to master thanks to a simple layout and physical shortcut buttons to various functions. 2017 saw Toyota make a number of active safety features standard on all RAV4s. That includes radar cruise control, pre-collision system with pedestrian detection, automatic high beams, and lane keep assist. I would like to see blind spot monitoring added to this suite. The 2017 RAV4 Hybrid begins at $29,030 for the base XLE, about $4,000 more than the RAV4 XLE. Taking into consideration the noticeable fuel economy increase and better performance, I would be willing to spend the extra cash. Disclaimer: Toyota Provided the RAV4 Hybrid, Insurance, and One Tank of Gas
      Year: 2017
      Make: Toyota
      Model: RAV4 Hybrid
      Trim: XLE
      Engine: 2.5L Atkinson-Cycle 16-Valve DOHC with Dual VVT-i Four-Cylinder, Two 650V Electric Motors
      Driveline: CVT, AWD
      Horsepower @ RPM: 150 @ 5,700 (Gas), 105 kW (Front Electric Motor), 50 kW (Rear Electric Motor), 194 (Combined Output)
      Torque @ RPM: 152 @ 4,400 (Gas)
      Fuel Economy: City/Highway/Combined - 34/30/32
      Curb Weight: 3,925 lbs
      Location of Manufacture: Obu, Aichi, Japan
      Base Price: $29,030
      As Tested Price: $31,965 (Includes $940.00 Destination Charge)
      Options:
      Convenience Package - $1,905.00
      Tonneau Cover - $90.00

      View full article
    • By William Maley
      Despite the popularity of compact crossovers, it seems somewhat odd there isn’t a large number of hybrid variants. In fact, there is only one available, the Toyota RAV4 Hybrid. Going hybrid usually means a hit in performance and cargo space. But in the case of the RAV4 Hybrid, it is quicker than the standard model and cargo space isn’t greatly affected. I spent some time with the RAV4 Hybrid over the holidays where it was driven to Northern Michigan and back. This is what I learned.
      The RAV4 Hybrid’s powertrain is comprised of a 2.5L four-cylinder, three electric motors (one acting as the engine starter and battery charger, the other two drive the wheels and provide AWD), and a Sealed Nickel-Metal Hydride battery pack. Total output is rated at 194 horsepower. Power is routed through a CVT. Fuel economy figures are noticeably better than the RAV4 SE AWD I drove last year - 34 City/30 Highway/32 Combined for the Hybrid vs. 22/29/25 for the standard RAV4. My average for the week landed around 30.7 MPG. I think the average could have been higher if Michigan had not experienced a cold snap where temperatures fell to single digits at times, causing the engine to run longer to keep the vehicle warm. The hybrid also feels slightly quicker than the standard RAV4 thanks to the electric motors providing instantaneous torque when leaving a stop. But merging on to a freeway or passing becomes a bit unpleasant as the engine pegs at high rpms to provide the power needed. This also brings forth a lot of noise from the engine and CVT. Doing a lot of driving on the freeway and country roads made me really appreciate the smooth and compliant ride of the RAV4 Hybrid. Most bumps and road imperfections are smoothed over. Some credit has to go to the 17-inch wheels on the XLE. Handling is competent as the suspension keeps body motions in check. However, the rubbery steering and low-rolling resistance tires will make drivers think twice about pushing the RAV4 Hybrid.  The low-rolling resistance tires also hamper traction in snow. I could tell when driving in deep snow, the all-wheel drive was working a bit harder to keep the vehicle moving. If you live in a snowy area, I would highly recommend swapping the low-rolling resistance tires for a set of all-seasons or winter tires. At first glance, the RAV4 Hybrid looks like any other RAV4. It is only when you get closer that you will notice the blue-tinted emblems and ‘Hybrid’ badging on the front fenders and tailgate. The interior is much the same as any other RAV4 aside from a different gauge cluster and a button to activate the EV mode. This is ok as the RAV4 is an ok place to sit in with a utilitarian design that puts various controls within easy reach for driver and passenger. Materials are what you would expect to find in a vehicle of this class, a mix of soft and hard-touch plastics. The back seat is still a plus point to the RAV4 as there is plenty of head and legroom for most passengers. Cargo space in the hybrid is about 3 cubic feet smaller than the standard RAV4 due to the battery with the rear seats up or down. Still, the hybrid’s cargo space is one the of the largest in the compact crossover class and I was able to fit luggage for myself and my brother, along with gifts for various relatives with no issue. All RAV4 Hybrids come with Toyota’s Entune infotainment system with a 6.1-inch touchscreen. The system is becoming quite dated in terms of the interface and features - no Apple CarPlay or Android Auto for example. On the upside, Entune is easy to master thanks to a simple layout and physical shortcut buttons to various functions. 2017 saw Toyota make a number of active safety features standard on all RAV4s. That includes radar cruise control, pre-collision system with pedestrian detection, automatic high beams, and lane keep assist. I would like to see blind spot monitoring added to this suite. The 2017 RAV4 Hybrid begins at $29,030 for the base XLE, about $4,000 more than the RAV4 XLE. Taking into consideration the noticeable fuel economy increase and better performance, I would be willing to spend the extra cash. Disclaimer: Toyota Provided the RAV4 Hybrid, Insurance, and One Tank of Gas
      Year: 2017
      Make: Toyota
      Model: RAV4 Hybrid
      Trim: XLE
      Engine: 2.5L Atkinson-Cycle 16-Valve DOHC with Dual VVT-i Four-Cylinder, Two 650V Electric Motors
      Driveline: CVT, AWD
      Horsepower @ RPM: 150 @ 5,700 (Gas), 105 kW (Front Electric Motor), 50 kW (Rear Electric Motor), 194 (Combined Output)
      Torque @ RPM: 152 @ 4,400 (Gas)
      Fuel Economy: City/Highway/Combined - 34/30/32
      Curb Weight: 3,925 lbs
      Location of Manufacture: Obu, Aichi, Japan
      Base Price: $29,030
      As Tested Price: $31,965 (Includes $940.00 Destination Charge)
      Options:
      Convenience Package - $1,905.00
      Tonneau Cover - $90.00
    • By William Maley
      Toyota Motor North America Reports December 2017, Year-End Sales
      TMNA posts best-ever light truck sales for the year RAV4 posts best-ever year with more than 400K units Lexus NX posts best-ever month, quarter, year PLANO, Texas, Jan. 3, 2018 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported December 2017 sales of 222,985 vehicles, a decrease of 8.3 percent from December 2016 on a volume basis. With one less selling day in December 2017 compared to December 2016, sales were down 4.8 percent on a daily selling rate (DSR) basis. 
      For the year, TMNA reported sales of 2,434,515 vehicles, a 0.6 percent decrease.
      Toyota division posted December sales of 187,524 units, down 7.2 percent on a volume basis and 3.6 percent on a DSR basis. For the year, Toyota division reported sales of 2,129,383 vehicles, a 0.5 percent increase.
      "We finished 2017 on a high note, reflecting the continued strength of our product portfolio and establishing Toyota as the number one retail brand for the sixth year in a row," said Jack Hollis, group vice president and general manager, Toyota division. "We are well positioned to continue our retail leadership in 2018, driven by a growing economy, consumer confidence and segment-leading products like RAV4 and Camry."
      Lexus posted December sales of 35,461 vehicles, down 13.9 percent on a volume basis and down 10.6 percent on a DSR basis. For the year, Lexus sales of 305,132 were down 7.9 percent.
      "With another very successful December to Remember, Lexus closed out 2017 with more than 300,000 vehicle sales," said Lexus General Manager Jeff Bracken. "In 2018, Lexus dealers will have even more options for customers as we bring 15 all-new and special edition models to the market.  We're looking forward to an amazing year."
      December 2017 Highlights  
      Toyota is the number one retail selling brand Camry posts best-ever December sales of 43,331 units; best-ever quarterly sales of 104,574 units TMNA light trucks down 5.6 percent; up 9 percent for a best-ever year Toyota division SUV posts 70,945 units in December; posts a best-ever quarter and year RAV4 sales of 32,542 units, a best-ever quarter and year with more than 400,000 units 4Runner sales were up 4 percent for a best-ever month; up 14.6 percent for the year with best-ever year Highlander sales of 21,041 units for December; posts best-ever year up 12.7 percent Toyota division pickups up 1.8 percent in December Tacoma up 6.8 percent for a best-ever December and year since introduction; up 3.4 percent for year Tundra posted sales of 10,886 units in December Lexus division LUVs down 4.3 percent for December; up 2.9 percent for a best-ever year NX up 0.5 percent in December; a best-ever month, quarter and year RX posts monthly sales of 13,951 units GX posts monthly sales of 3,325 units; up 8.1 percent for the year *Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume
      TOYOTA  U.S. SALES SUMMARY
      DECEMBER 2017
        -- CURRENT MONTH --
      -- CALENDAR YEAR TO DATE --     
                          2017
      2016
      DSR %
      VOL %
      2017
      2016
      DSR %
      VOL %
      TOTAL TOYOTA
      222,985
      243,229
      -4.8
      -8.3
      2,434,515
      2,449,630
      -0.3
      -0.6
      TOTAL TOYOTA DIV
      187,524
      202,047
      -3.6
      -7.2
      2,129,383
      2,118,402
      0.8
      0.5
      TOTAL LEXUS
      35,461
      41,182
      -10.6
      -13.9
      305,132
      331,228
      -7.6
      -7.9
                        YARIS IA (INCL SCI IA)
      1,908
      1,997
      -0.8
      -4.5
      35,727
      27,983
      28.1
      27.7
      YARIS LIFTBACK
      203
      760
      -72.3
      -73.3
      8,653
      10,872
      -20.2
      -20.4
      TOTAL YARIS
      2,111
      2,757
      -20.5
      -23.4
      44,380
      38,855
      14.6
      14.2
      iQ
      0
      0
      0
      0
      0
      6
      -100
      -100
      xD
      0
      0
      0
      0
      2
      9
      -77.7
      -77.8
      xB
      0
      0
      0
      0
      0
      2,677
      -100
      -100
      tC
      6
      102
      -93.9
      -94.1
      203
      9,336
      -97.8
      -97.8
      COROLLA IM (INCL SCI IM)
      1,437
      1,807
      -17.4
      -20.5
      20,501
      17,727
      16
      15.6
      COROLLA SEDAN
      18,532
      29,402
      -34.5
      -37
      308,695
      360,483
      -14.1
      -14.4
      TOTAL COROLLA
      19,969
      31,209
      -33.6
      -36
      329,196
      378,210
      -12.7
      -13
      86 (INCL FR-S)
      425
      557
      -20.8
      -23.7
      6,846
      7,457
      -7.9
      -8.2
      MIRAI
      296
      116
      165
      155.2
      1,838
      1,034
      78.3
      77.8
      AVALON
      2,427
      5,051
      -50.1
      -52
      32,583
      48,080
      -32
      -32.2
      PRIUS
      9,482
      12,444
      -20.9
      -23.8
      108,662
      136,632
      -20.2
      -20.5
      CAMRY
      43,331
      33,412
      34.7
      29.7
      387,081
      388,618
      -0.1
      -0.4
      TOTAL TOYOTA DIV. CAR
      78,047
      85,648
      -5.4
      -8.9
      910,791
      1,010,914
      -9.6
      -9.9
                        CT
      9
      968
      -99
      -99.1
      4,690
      8,903
      -47.1
      -47.3
      IS
      2,777
      4,432
      -34.9
      -37.3
      26,482
      37,289
      -28.7
      -29
      RC
      686
      1,042
      -31.6
      -34.2
      7,363
      11,165
      -33.8
      -34.1
      ES
      5,047
      6,239
      -16
      -19.1
      51,398
      58,299
      -11.5
      -11.8
      GS
      916
      1,325
      -28.2
      -30.9
      7,773
      14,878
      -47.6
      -47.8
      LS
      306
      609
      -47.8
      -49.8
      4,094
      5,514
      -25.5
      -25.8
      LC
      290
      0
      0
      0
      2,487
      0
      0
      0
      LFA
      0
      0
      0
      0
      3
      6
      -49.8
      -50
      TOTAL LEXUS CAR
      10,031
      14,615
      -28.7
      -31.4
      104,290
      136,054
      -23.1
      -23.3
      TOTAL TOYOTA CAR
      88,078
      100,263
      -8.8
      -12.2
      1,015,081
      1,146,968
      -11.2
      -11.5
                        SIENNA
      8,941
      11,169
      -16.9
      -19.9
      111,489
      127,791
      -12.5
      -12.8
      C-HR
      3,866
      0
      0
      0
      25,755
      0
      0
      0
      RAV4
      32,542
      37,214
      -9.2
      -12.6
      407,594
      352,154
      16.1
      15.7
      FJ CRUISER
      0
      0
      0
      0
      4
      9
      -55.4
      -55.6
      VENZA
      0
      1
      -100
      -100
      14
      589
      -97.6
      -97.6
      HIGHLANDER
      21,041
      25,425
      -14.1
      -17.2
      215,775
      191,379
      13.1
      12.7
      4RUNNER
      11,954
      11,489
      8
      4
      128,296
      111,970
      15
      14.6
      SEQUOIA
      1,152
      1,575
      -24
      -26.9
      12,156
      12,771
      -4.5
      -4.8
      LAND CRUISER
      390
      456
      -11.2
      -14.5
      3,100
      3,705
      -16.1
      -16.3
      TOTAL TOYOTA DIV. SUV
      70,945
      76,160
      -3.3
      -6.8
      792,694
      672,577
      18.2
      17.9
                        TACOMA
      18,705
      17,514
      10.9
      6.8
      198,124
      191,631
      3.7
      3.4
      TUNDRA
      10,886
      11,556
      -2.2
      -5.8
      116,285
      115,489
      1
      0.7
      TOTAL TOYOTA DIV. PICKUP
      29,591
      29,070
      5.7
      1.8
      314,409
      307,120
      2.7
      2.4
      TOTAL TOYOTA DIV. TRUCK
      109,477
      116,399
      -2.3
      -5.9
      1,218,592
      1,107,488
      10.4
      10
                        NX
      7,410
      7,375
      4.3
      0.5
      59,341
      54,884
      8.5
      8.1
      RX
      13,951
      14,882
      -2.7
      -6.3
      108,307
      109,435
      -0.7
      -1
      GX
      3325
      3474
      -0.6
      -4.3
      27,190
      25,148
      8.5
      8.1
      LX
      744
      836
      -7.6
      -11
      6,004
      5,707
      5.5
      5.2
      TOTAL LEXUS TRUCK
      25,430
      26,567
      -0.6
      -4.3
      200,842
      195,174
      3.2
      2.9
      TOTAL TOYOTA TRUCK
      134,900
      142,966
      -2
      -5.6
      1,419,427
      1,302,662
      9.3
      9
      Selling Days
      26
      27
          306
      307
          DSR = Daily Selling Rate
         
    • By William Maley
      Toyota is well aware that they are quite behind competitors when it comes to electric vehicles. Facing a “now or never” crisis, the Japanese automaker announced a new plan that will see it sell more than 10 electric vehicles worldwide by 2020. The plan hinges on a significant acceleration in the development and launches of hybrids, plug-in hybrids, electric vehicles, and fuel cells. The new vehicles will be launched in China first, followed by other markets such as Japan and the U.S.
      Toyota is also planning on having an electrified version of every model in the Toyota and Lexus lineups by 2025.
      The goals mark a major departure for Toyota as they have tended to focus more on hybrids and fuel cell vehicles, not electric-only models. The company had said for the longest time that electric vehicles would be a niche market due to their limited range, slow recharging times, and high costs. Toyota would instead focus on developing fuel cell vehicles which had its own issues - limited fuel infrastructure and slow refueling times. But with various governments beginning to clamp down on emissions, Toyota knew it had to make a course change.
      The company is planning on launching a new, solid-state battery in the early 2020s which will improve the performance and weight of their electric vehicles.
      Source: Automotive News (Subscription Required), Toyota
      Press Release is on Page 2


      Toyota Aims for Sales of More Than 5.5 Million Electrified Vehicles Including 1 Million Zero-Emission Vehicles per Year by 2030
      Electrified vehicles to be available across the entire Toyota and Lexus line-up by around 2025
      Toyota City, Japan, December 18, 2017―Toyota Motor Corporation (Toyota) announces today its plans toward the popularization of electrified vehicles for the decade 2020-2030. Toyota's electrified vehicle strategy centers on a significant acceleration in the development and launch plans of hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), battery electric vehicles (BEVs), and fuel cell electric vehicles (FCEVs).
      Toyota has been working toward creating ever-better cars and an ever-better society under the thinking of contributing to a sustainable society and creating mobility that brings smiles to customers. Addressing environmental challenges, such as global warming, air pollution, and limited natural resources and energy supply are of utmost importance to Toyota. "Environment" is one of the anchors of the company's product development, alongside "safety/peace of mind" and "emotion." Electrified vehicles, which are effective for economical consumption of fuel and promoting usage of alternative fuels, are indispensable in helping to solve current environmental issues. In October 2015, Toyota launched the Toyota Environmental Challenge 2050, which aims to reduce the negative impact of manufacturing and driving vehicles as much as possible and contribute to realizing a sustainable society. In the ever-better cars category, Toyota aims to reduce global average new-vehicle CO2 emissions by 90 percent from 2010 levels. Today's announcement is the main pillar of a mid-to-long-term initiative to achieve this challenge.
      Electrification across the entire Toyota and Lexus line-up
      By around 2030, Toyota aims to have sales of more than 5.5 million electrified vehicles, including more than 1 million zero-emission vehicles (BEVs, FCEVs). Additionally, by around 2025, every model in the Toyota and Lexus line-up around the world will be available either as a dedicated electrified model or have an electrified option. This will be achieved by increasing the number of dedicated HEV, PHEV, BEV, and FCEV models and by generalizing the availability of HEV, PHEV and/or BEV options to all its models. As a result, the number of models developed without an electrified version will be zero. Zero-emission Vehicles
      Toyota will accelerate the popularization of BEVs with more than 10 BEV models to be available worldwide by the early 2020s, starting in China, before entering other markets―the gradual introduction to Japan, India, United States and Europe is expected. The FCEV line-up will be expanded for both passenger and commercial vehicles in the 2020s. Hybrid Electric and Plug-in Hybrid Electric Vehicles
      The HEV line-up will also grow, thanks to the further development of the Toyota Hybrid System II (featured in the current-generation Prius and other models); the introduction of a more powerful version in some models; and the development of simpler hybrid systems in select models, as appropriate, to meet various customer needs. Toyota also aims to expand its PHEV line-up in the 2020s. Batteries are a core technology of electrified vehicles and generally present limitations relating to energy density, weight/packaging, and cost. Toyota has been actively developing next-generation solid-state batteries and aims to commercialize the technology by the early 2020s. In addition, Toyota and Panasonic will start a feasibility study on a joint automotive prismatic battery business in order to achieve the best automotive prismatic battery in the industry and to ultimately contribute to the popularization of Toyota's and other automakers' electrified vehicles.
      Furthermore, Toyota aims to focus on the development of a social infrastructure conducive to the widespread adoption of electrified vehicles. This includes the creation of a system to help streamline battery reuse and recycling, as well as support of the promotion of plug-in vehicle charging stations and hydrogen refueling stations through active cooperation and collaboration with government authorities and partner companies.
      Toyota has been a leader in making vehicles while keeping the environment in mind. This is evident through the introduction of the iconic Prius 20 years ago, as well as the launch of the world's first PHEV, the Prius PHV, in 2012. The second-generation Prius PHV, introduced in 2017, further increased the vehicle's electric mode cruising range. Additionally, in 2014 Toyota launched the world's first mass-produced fuel cell sedan, the Mirai, which is being well-received by customers in Japan, the U.S., and Europe. Through these activities, Toyota sales of electrified vehicles have reached more than 11 million units worldwide to date.

      View full article
    • By William Maley
      Toyota is well aware that they are quite behind competitors when it comes to electric vehicles. Facing a “now or never” crisis, the Japanese automaker announced a new plan that will see it sell more than 10 electric vehicles worldwide by 2020. The plan hinges on a significant acceleration in the development and launches of hybrids, plug-in hybrids, electric vehicles, and fuel cells. The new vehicles will be launched in China first, followed by other markets such as Japan and the U.S.
      Toyota is also planning on having an electrified version of every model in the Toyota and Lexus lineups by 2025.
      The goals mark a major departure for Toyota as they have tended to focus more on hybrids and fuel cell vehicles, not electric-only models. The company had said for the longest time that electric vehicles would be a niche market due to their limited range, slow recharging times, and high costs. Toyota would instead focus on developing fuel cell vehicles which had its own issues - limited fuel infrastructure and slow refueling times. But with various governments beginning to clamp down on emissions, Toyota knew it had to make a course change.
      The company is planning on launching a new, solid-state battery in the early 2020s which will improve the performance and weight of their electric vehicles.
      Source: Automotive News (Subscription Required), Toyota
      Press Release is on Page 2


      Toyota Aims for Sales of More Than 5.5 Million Electrified Vehicles Including 1 Million Zero-Emission Vehicles per Year by 2030
      Electrified vehicles to be available across the entire Toyota and Lexus line-up by around 2025
      Toyota City, Japan, December 18, 2017―Toyota Motor Corporation (Toyota) announces today its plans toward the popularization of electrified vehicles for the decade 2020-2030. Toyota's electrified vehicle strategy centers on a significant acceleration in the development and launch plans of hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), battery electric vehicles (BEVs), and fuel cell electric vehicles (FCEVs).
      Toyota has been working toward creating ever-better cars and an ever-better society under the thinking of contributing to a sustainable society and creating mobility that brings smiles to customers. Addressing environmental challenges, such as global warming, air pollution, and limited natural resources and energy supply are of utmost importance to Toyota. "Environment" is one of the anchors of the company's product development, alongside "safety/peace of mind" and "emotion." Electrified vehicles, which are effective for economical consumption of fuel and promoting usage of alternative fuels, are indispensable in helping to solve current environmental issues. In October 2015, Toyota launched the Toyota Environmental Challenge 2050, which aims to reduce the negative impact of manufacturing and driving vehicles as much as possible and contribute to realizing a sustainable society. In the ever-better cars category, Toyota aims to reduce global average new-vehicle CO2 emissions by 90 percent from 2010 levels. Today's announcement is the main pillar of a mid-to-long-term initiative to achieve this challenge.
      Electrification across the entire Toyota and Lexus line-up
      By around 2030, Toyota aims to have sales of more than 5.5 million electrified vehicles, including more than 1 million zero-emission vehicles (BEVs, FCEVs). Additionally, by around 2025, every model in the Toyota and Lexus line-up around the world will be available either as a dedicated electrified model or have an electrified option. This will be achieved by increasing the number of dedicated HEV, PHEV, BEV, and FCEV models and by generalizing the availability of HEV, PHEV and/or BEV options to all its models. As a result, the number of models developed without an electrified version will be zero. Zero-emission Vehicles
      Toyota will accelerate the popularization of BEVs with more than 10 BEV models to be available worldwide by the early 2020s, starting in China, before entering other markets―the gradual introduction to Japan, India, United States and Europe is expected. The FCEV line-up will be expanded for both passenger and commercial vehicles in the 2020s. Hybrid Electric and Plug-in Hybrid Electric Vehicles
      The HEV line-up will also grow, thanks to the further development of the Toyota Hybrid System II (featured in the current-generation Prius and other models); the introduction of a more powerful version in some models; and the development of simpler hybrid systems in select models, as appropriate, to meet various customer needs. Toyota also aims to expand its PHEV line-up in the 2020s. Batteries are a core technology of electrified vehicles and generally present limitations relating to energy density, weight/packaging, and cost. Toyota has been actively developing next-generation solid-state batteries and aims to commercialize the technology by the early 2020s. In addition, Toyota and Panasonic will start a feasibility study on a joint automotive prismatic battery business in order to achieve the best automotive prismatic battery in the industry and to ultimately contribute to the popularization of Toyota's and other automakers' electrified vehicles.
      Furthermore, Toyota aims to focus on the development of a social infrastructure conducive to the widespread adoption of electrified vehicles. This includes the creation of a system to help streamline battery reuse and recycling, as well as support of the promotion of plug-in vehicle charging stations and hydrogen refueling stations through active cooperation and collaboration with government authorities and partner companies.
      Toyota has been a leader in making vehicles while keeping the environment in mind. This is evident through the introduction of the iconic Prius 20 years ago, as well as the launch of the world's first PHEV, the Prius PHV, in 2012. The second-generation Prius PHV, introduced in 2017, further increased the vehicle's electric mode cruising range. Additionally, in 2014 Toyota launched the world's first mass-produced fuel cell sedan, the Mirai, which is being well-received by customers in Japan, the U.S., and Europe. Through these activities, Toyota sales of electrified vehicles have reached more than 11 million units worldwide to date.
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