Jump to content
  • Greetings Guest!

    CheersandGears.com was founded in 2001 and is one of the oldest continuously operating automotive forums out there.  Come see why we have users who visit nearly every day for the past 16+ years. Signup is fast and free, or you can opt for a premium subscription to view the site ad-free.

William Maley

2016 Detroit Auto Show: Lexus LC 500: Comments

Recommended Posts


The theme of Lexus' press conference for the introduction of the LC 500 was 'New Chapter'. Phrases such as 'cars that fill the heart' were thrown around during the presentation done by Akio Toyoda today. Considering what the LC 500' intent is, it does mark something new.

 

In terms of looks, LC 500 looks very similar to the LF-LC concept shown four years ago at Detroit. Yes, there is an imposing predator grille which will be likely sticking point for a number of people. But there are some other touches such as the fanged lights, intergrated door handles, and a rear end that makes a call back to the orignal SC from the 90's.

 

The LC rides a new rear-drive platform that is purpose built for performance and handling. This new platform will underpin future vehicles.

 

Before you think the LC is a competitor to the likes of the Porsche 911, it measures out to 188 inches in overall length. This means the LC is more a competitor to the likes of the BMW 6-Series and Mercedes-Benz S-Class Coupe.

 

Structurally, the LC boasts a combination of carbon fiber reinforced plastic, aluminum, and high-strength steel. There is the option of a carbon fiber roof to increase rigidity and cut weight. Lexus says the LC is the stiffest unibody structure they have ever created, and that's including the LFA.

 

Power will come from 5.0L V8 that is found under the hood of the GS-F and RC-F. Power output stands at 467 horsepower and 389 pound-feet of torque. A new ten-speed automatic routes the power to the rear wheels. Lexus claims a 0-60 MPH time of 4.5 seconds.

 

The interior features a large floating center stack that separates driver and passenger and the availability of leather and Alcantara for the seats.

 

Lexus will launch the LC 500 next year.

 

Source: Lexus
Pic Credit: Lexus

 

 

You can follow all of our reports from the 2016 Detroit Auto Show here.

 

Press Release is on Page 2


 

Global Debut of All-New Lexus LC 500 at the 2016 NAIAS Signals Dawn of a New Era for Lexus

  • Alluring, expressively designed luxury coupe defines a new era for the global luxury brand
  • The coupe’s styling, performance, and craftsmanship help position the vehicle as one of Lexus’ flagship products
  • LC 500 utilizes the brand’s new architecture that promises enhanced dynamic capability and performance
  • A symbol of an evolving vehicle development culture that embraces heightened collaboration between Design and Engineering teams


DETROIT (Jan. 11, 2016) — When the Lexus LF-LC Concept debuted at the 2012 North American International Auto Show, the press, loyal customers, and enthusiasts wondered if the concept’s arresting styling and dramatic proportions could ever evolve into a production 2+2 coupe. Today, four years after the debut of the breakthrough concept that inspired it, Lexus has revealed the all-new LC 500 luxury coupe. This provocative, athletic flagship coupe makes the strongest statement yet about Lexus’ future product direction.

 


The past five years have seen Lexus evolve rapidly with the creation of the luxury brand’s globally-focused organization, Lexus International. Exciting new models involving elevated levels of emotional styling and dynamic driving characteristics such as NX, RC, and IS have also helped Lexus’ brand shift with consumers. Akio Toyoda has been at the center of the Lexus global expansion, personally driving a heightened level of collaboration among design, engineering and marketing teams to help build a luxury brand better suited to meet the needs of the next generation of consumers.

 

“The LC 500 has been an important product for Lexus and me personally,” said Akio Toyoda, Chief Branding Officer and Master Driver for Lexus. “A few years ago, we decided to guide the future of the brand with products that had more passion and distinction in the luxury market. This flagship luxury coupe’s proportions, stunning design and performance make a strong statement about our brand’s emotional direction and will grow the Lexus luxury appeal globally.”

 

Design and Engineering Teams United
Beyond its styling and impactful performance, the new LC 500 serves as a symbol of the achievement that can result from heightened collaboration between design and engineering groups and their commitment to help overcome each other’s hurdles. When Akio Toyoda challenged these development groups to produce this special car, it meant surpassing many manufacturing, design, material, and dynamic obstacles that could typically compromise a vehicle’s targets or design vision.

 

The LC 500 was driven by a strong, appealing fundamental design target (LF-LC), and engineering teams worked tirelessly to find new solutions to maintain as much of the concept in the production car as possible. Likewise, vehicle designers were very involved from the earliest stages of the dynamic development process to understand the engineering targets and collaborate with design viewpoints and potential solutions. With LC 500, additional levels of prototype vehicle build also allowed both teams to better study design or engineering ideas and refine key elements. For Lexus, the LC 500 project became much more than simply the development of a new coupe. The LC 500, with the shift in engineering processes and design ideologies it represents, symbolizes the beginning of a new phase for the Lexus brand.

 

“Design and engineering sides worked together on issues and obstacles that were overcome one by one. I feel we achieved something greater than simply preserving the spirit of the concept’s design,” said Chief Engineer Koji Sato.

 

Exterior Design
At first glance, it becomes apparent that the engineering and design team’s collaboration was highly successful, considering how much of the LF-LC’s design ideology the team was able to transfer into the new LC 500. The new production model shares many of the key design elements, proportions and visual dynamism of the concept car that inspired it. The LC 500’s visual appeal is defined by an athletic aerodynamic shape. It features sensual curves, emotional forms, an available flowing carbon-fiber roof (glass roof standard), helping create a low, wide imposing stance that comes together for a highly functional, passionate package.

 

The LC 500’s front fascia features a powerful interpretation of Lexus’ distinctive grille, bordered by chrome on three sides and a radical new 3D mesh design that varies its visual tension. The “L”-shaped daytime running lights rest below a new Triple LED headlamp unit, specially designed to include one of the industry’s thinnest projectors enabling a low hood with a short front overhang. Functional venting also plays into the LC 500’s exterior design to help improve aerodynamic stability and cooling. The car’s athletic profile is characterized by its fast, sloped roofline, its wind-cutting silhouette, a long 2,870 mm (113 inches) wheelbase with compact front 920 mm ( 36.2 inches) and rear 970 mm ( 38.2 inches) overhangs and low hood height. The sexy curves and flowing lines maintain a consistent tension in sheetmetal through to the rear end that features slimly designed, multi-layered tail lamps with a unique lighting effect that helps convey a sequential L motif. A rear diffuser and available active rear spoiler also help manage airflow during performance driving. It rides on machined cast aluminum 20-in. or available 21-in. forged aluminum wheels.

 

Interior Design
The interior design of the LC 500 is influenced by the dynamic luxury theme of the exterior with a layout that is both cockpit-focused and elegant. The coupe’s driving position was calibrated to invite spirited, sporting driving, and help develop easier confidence with a more intuitive control layout. In fact, for LC 500, the driver’s hip point was engineered to be as close as possible to the vehicle’s Cg (Center of gravity) where feedback from the car is the most communicative to the driver. The front seats offer excellent support and comfort for long drives while available sport seats offer additional bolstering and lateral support during cornering. Lexus engineers put considerable effort into creating an engaging yet seductive atmosphere for the driver, focusing on details such as the size and angle of the steering wheel, the feel and positioning of magnesium alloy paddle shifters, and available supple leather and Alcantara seating surfaces. The LC 500’s exquisite door panels, center console and dash pad structures feature elements of Lexus’ world-renowned, detail-obsessed Takumi craftsmanship in their finish.

 

“At an early stage, the designers collaborated with the engineers to understand their image for the LC 500’s driving dynamics, and they incorporated this into the design,” said Tadao Mori, the chief designer of the LC 500. “For example, we gave serious consideration to where the driver’s eyes would focus, and designed the surface shape in that area to help support a driver’s mindset. This project was one of the first times that designers were closely involved in the dynamic engineering development so we could understand the driving goals and support with the car’s design.”

 

Chassis
In helping to drive the future of the Lexus brand, the mission for LC 500 is to offer a dynamic driving experience and character unlike any Lexus vehicle prior to it. The pursuit of a sharper, more refined driving experience became the mission for the development team who also sought to maintain a superior Lexus ride quality befitting a flagship luxury sport coupe.

 

The LC 500 is the first Lexus to use the brand’s all-new, premium rear-wheel-drive luxury platform and is part of the new corporate global architecture for luxury vehicles (GA-L). The underpinnings of this new coupe will become the blueprint for the company’s future front-engine/rear-wheel-drive vehicles. In an effort to sharpen the car’s handling, the LC 500’s engineers focused on the platform’s fundamentals by placing most of the mass, including the engine and the occupants, in a position more centralized and lower in the chassis to improve the center of gravity.

 

Internally, Lexus engineers referred to this menu of mass-arranging tactics as the “inertia spec.” The driver hip and heel points have been lowered, wheels have been pushed to the corners of the car with shortened overhangs, and the drivetrain mass has been located behind the front axle line to create a front mid-ship layout. The LC 500 also relies on run-flat tires to improve packaging, reduce weight (thanks to no spare), and help shorten overhangs to achieve dynamic targets. The 12-volt battery has been relocated to the trunk as part of the mission to redistribute weight.

 

Other mass management measures include the available carbon fiber roof, aluminum door skins mounted to the carbon fiber door inner structure, and a composite trunk floor. The LC 500 also represents the Lexus brand’s most intensive use of high-strength steel. This provides enhanced rigidity while reducing—and ideally positioning—vehicle mass to optimize dynamics. As a result, the LC 500 is very balanced with a nearly ideal front/rear weight distribution of 52/48.

 

To help achieve the level of chassis performance targeted for this new coupe, Lexus engineered the stiffest unibody the brand has ever produced. For LC 500, the strategic use of lightweight, high-strength steel helps make for a high degree of torsional rigidity that is more resistant to twisting forces than the exotic, carbon fiber-intensive LFA supercar. The platform design maintains a consistent level of resistance to flexural forces and stiffness across the vehicle’s wheelbase to help create consistent, predictable handling behavior and sharper steering responses. Special braces in the engine compartment (usually a more twist-prone part of the chassis), the adoption of stiff aluminum front suspension towers, and the addition of a ring structure near the rear fenders are all measures that help further bolster the strength of key chassis structures.

 

Particular attention was devoted to the LC 500’s multilink suspension system. Double ball joints on the upper and lower control arms allow for control of the smallest movements from the driver inputs and road conditions. Beyond sharing workload, a dual ball joint arrangement helps optimize suspension geometry to increase wheel control and create a more precise steering response with better initial effort. To help reduce unsprung mass and improve suspension response, all but one of the control arms are made of lightweight forged aluminum. Providing the grip on the show prototype car are concept versions of Michelin Pilot Sport tires with Premium Touch® sidewall technology: 245/40RF21 up front and 275/35RF21 at the rear. When all the handling elements come together, LC 500 becomes a world-class luxury sports coupe that exhibits razor-sharp reflexes, exceptional handling balance and rock-solid stability. This all-new platform will continue to undergo continuous improvement and enhancement throughout the vehicle’s lifecycle.

 

Said Sato: “We spent more than triple the usual amount of R&D time to pursue linear steering and to find the sweet spot for road contact feel. We also focused our efforts on suspension rigidity and enhancing geometry. Thanks to advancements in product engineering, we are now at a world-class level for suspension rigidity, and performance when lateral g’s are applied.”

 

Drivetrain
The power delivery to the rear wheels for LC 500 is handled by a new, very well matched set of components that maximize output to the wheels. The heart of the new LC 500 is derived from the proven, high-revving 5.0-liter V8 that is found in the RC F and GS F. The naturally aspirated V8 was selected for its smooth, linear throttle response and emotional engine sound. The all-aluminum, 32-valve V8’s output targets 467 HP and 389 lb.-ft. of torque. The new engine is built for durability with lightweight, high-strength forged connecting rods and titanium valves that allow the engine to flourish at high rpm. This naturally aspirated engine makes an ideal pairing to a balanced sports coupe with its linear power delivery that allows easier control and exhilaration behind the wheel.

 

The engine in the LC 500 uses a dual intake inlet that help improve breathing and allow the engine to produce its fantastic sound. The new coupe features an active exhaust that opens baffles in Sport mode to help give the car a more aggressive exhaust note even in start-up. In fact, even when the vehicle is in Normal mode the exhaust baffles open above 3500 rpm. During acceleration, a Sound Generator involving tuned acoustic plumbing enhances the engine’s raucous melody into an aural thunder that helps distinguish the LC 500 in its competitive segment.

 

Helping power transfer to the rear wheels is a newly developed 10-speed automatic transmission—the first ever in a luxury automobile—with shift times rivaling those of a dual-clutch transmission. The component is smaller and lighter than some current 8-speed transmissions. The wide bandwidth of shifting afforded by 10 closely spaced gears is ideal for all forms of driving, providing an optimal gear in all conditions. This transmission is matched to a new electric control system with software that helps anticipate the driver’s inputs by monitoring acceleration, braking and lateral g forces.

 

The new transmission is just one key element in a vehicle that has had all of its dynamic control elements such as power application, braking, and steering tuned to operate rhythmically in sport driving conditions. Drivers will feel the controlled balance between the quick, smooth shifting actions, the application of linear engine power, and the deceleration afforded by 6-piston front brake calipers (4-piston at rear).

 

All of the platform and drivetrain engineering helped endow the LC 500 with performance and agility uncommon for a four-person coupe; the vehicle targets a 0 to 60 mph time of less than 4.5 seconds.

 

Interior Electronics
This flagship coupe will debut the 2017 Lexus Multimedia package that will feature updated, faster, more flexible software enabling future enhancements and a more inviting graphic user interface. Occupants also will be treated to an exceptional audio experience inside the cabin: in addition to the available audiophile-worthy Mark Levinson audio package, a new premium Pioneer audio system comes as standard equipment. Pioneer’s sound engineers worked in collaboration with LC 500 body and cabin designers to enhance interior sound performance within the cabin, studying the acoustic environment and driving structural changes to enhance sound performance.

 

The LC 500 also will boast Lexus’ renowned safety technology, Lexus Safety System + , which integrates several of Lexus's active safety technologies: an All-speed Dynamic Radar Cruise Control (All-speed DRCC) that relieves stop-and-go traffic stress, the Pre-Collision System (PCS) helps prevent and mitigate collisions; Lane Keep Assist (LKA) helps prevent vehicles from departing from their lanes; and Automatic High Beam (AHB) that helps ensure optimal forward visibility during nighttime driving.

 

These technologies are part of a multi-faceted approach to active safety, the Lexus Safety System + package, and combines millimeter-wave radar with a camera to help achieve a high level of system reliability and performance.


View full article

Share this post


Link to post
Share on other sites

Bold move, but I have to laugh at the powertrain they are using.. 467HP.. that thing better be 3000lbs or I can see a many a car making it look as bad as my old Z51 C6 made an LFA look I happened upon a few years ago. 

 

Props to Toyota for at least doing it tho. Cadillac.. your move. Elmiraj needs a green light.

 

 

cadillac-concept-Elmiraj-details-masthea

Share this post


Link to post
Share on other sites

Not impressed with the predator mouth and Nike Swoosh front end.

Share this post


Link to post
Share on other sites

Bold move, but I have to laugh at the powertrain they are using.. 467HP.. that thing better be 3000lbs or I can see a many a car making it look as bad as my old Z51 C6 made an LFA look I happened upon a few years ago. 

 

Props to Toyota for at least doing it tho. Cadillac.. your move. Elmiraj needs a green light.

 

 

 

 

This kind of hyperbole right here is why you and I butt heads. Only you would somehow suggest a C6 Corvette even begins to hold a candle to an LFA. Or that this car will look bad. This is the base model. There will be a hybrid and twin-turbo model to follow. It is more than sufficient as a base engine. Especially in a luxury coupe.

 

 

As for the car, it is a stunning design. They could have cleaned the rear end up just a bit, however. Didn't expect this thing to start around the six-figure mark, but I guess Lexus is going after the big fish here.

  • Downvote 1

Share this post


Link to post
Share on other sites

It's an ugly looking car.  Lexus has no real high power engines, the 467 hp V8 is their most powerful engine, and is not so high on torque either.  Agreed though, that at least you give them credit for building a bold design, low volume car.

 

What is odd though is this car is 187 inches long, so it is closer in size to a C-class coupe, no where near as big as an S-class coupe, which was their supposed target.

Share this post


Link to post
Share on other sites

I like it all.....  except the front end.  The rest of the car looks classic Lexus.  I swish that would give the spindle crap a rest. 

Share this post


Link to post
Share on other sites

The LF-LC was mentioned....but alas, this is NOT the LF-LC I fell in love with.

Sure it has some little details that remind us this is the production version of the LF-LC...

 

Im afraid its the usual case with concepts and reality....too little, too late.

 

Still a good looking car though, but I dont lust for it the way I did for the LF-LC back in 2012.

Share this post


Link to post
Share on other sites

The LF-LC was mentioned....but alas, this is NOT the LF-LC I fell in love with.

Sure it has some little details that remind us this is the production version of the LF-LC...

 

Im afraid its the usual case with concepts and reality....too little, too late.

 

Still a good looking car though, but I dont lust for it the way I did for the LF-LC back in 2012.

 

 

Just out of curiosity, what don't you like?

 

The biggest change from the concept car is the aft roofline/C-piller area. Other than that, the rear is slightly resculpted and the rear haunches are a bit narrower. It's pretty darn close to the concept.

Share this post


Link to post
Share on other sites

Actually Frisky...MY BAD!

 

I took a wrong turn on an image I had clicked when I was searching for it...I dont know what I was looking at now that you mentioned it!!!

After reading your post, I clicked on MT's webpage to see it there better...

 

And Ill retract what I said...

 

 

I LOVE THIS THING!!!

 

The only negative thing I could think of...is that it came out in 2016...4 years later...but its still stunning!

Share this post


Link to post
Share on other sites

I can't tell which is the concept and which is the production model.

 

So it gets the instant cred of being larger than life, like how the ELR had for being so close to the concept.

 

I like it a lot. And I like the size too. And the interior looks like, heck, probably is peanut butter.

Share this post


Link to post
Share on other sites

 

Bold move, but I have to laugh at the powertrain they are using.. 467HP.. that thing better be 3000lbs or I can see a many a car making it look as bad as my old Z51 C6 made an LFA look I happened upon a few years ago. 

 

Props to Toyota for at least doing it tho. Cadillac.. your move. Elmiraj needs a green light.

 

 

 

 

This kind of hyperbole right here is why you and I butt heads. Only you would somehow suggest a C6 Corvette even begins to hold a candle to an LFA. Or that this car will look bad. This is the base model. There will be a hybrid and twin-turbo model to follow. It is more than sufficient as a base engine. Especially in a luxury coupe.

 

 

As for the car, it is a stunning design. They could have cleaned the rear end up just a bit, however. Didn't expect this thing to start around the six-figure mark, but I guess Lexus is going after the big fish here.

 

 

 

 

 

Let me get this straight... U suggesting that my C6 Corvette wasn't a better performer than the LFA??? Because U drove my C6.. U drove the LFA too.. or at the very least raced one??? 

Share this post


Link to post
Share on other sites

I don't understand why this vehicle has to weigh less than the porkers that are the 650i or Mercedes SLC coupe.

 

And it's debuting an all-new platform.

 

And it looks slick. I know styling is purely subjective, but the surface treatments, innovative use of lighting elements and just the lickable interior in terms of materials - it's mighty fine.

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      Lexus will soon be joining the subscription service fray. Roadshow reports that Lexus will introduce Complete Lease for the first quarter of 2019 to coincide with the launch of the UX crossover.
      The service will offer two-year leases with a 20,000-mile limit for one non-negotiable price. This price includes lease payment, insurance, and maintenance coverage. Lexus will launch Complete Lease in Boston, Chicago, Los Angeles, and Miami. According to Cynthia Tenhouse, Lexus general manager of product and consumer marketing, these locations were chosen in part to UX is aimed at those living in the city, and the high insurance costs in those cities make a subscription service that includes insurance very appealing.
      There are still a number of details that Lexus is keeping quiet on, such as how much it will cost, who will be providing the insurance, and whether a buyer needs to go into a dealership to order their UX.
      Source: Roadshow

      View full article
    • By William Maley
      Lexus will soon be joining the subscription service fray. Roadshow reports that Lexus will introduce Complete Lease for the first quarter of 2019 to coincide with the launch of the UX crossover.
      The service will offer two-year leases with a 20,000-mile limit for one non-negotiable price. This price includes lease payment, insurance, and maintenance coverage. Lexus will launch Complete Lease in Boston, Chicago, Los Angeles, and Miami. According to Cynthia Tenhouse, Lexus general manager of product and consumer marketing, these locations were chosen in part to UX is aimed at those living in the city, and the high insurance costs in those cities make a subscription service that includes insurance very appealing.
      There are still a number of details that Lexus is keeping quiet on, such as how much it will cost, who will be providing the insurance, and whether a buyer needs to go into a dealership to order their UX.
      Source: Roadshow
    • By William Maley
      After months of speculation and rumor, it is now official: The Detroit Auto Show will be moving from January to June in 2020.
      “Our show is undergoing its most significant transformation in the last three decades. Detroit will continue to be a global stage for some of the world’s most significant and iconic vehicle reveals and host an unparalleled international audience of media and key industry influencers,” said Rod Alberts, Executive Director of the Detroit Auto Show.
      The Detroit Auto Show has been taking a bit of beating over the past few years with various automakers pulling out to hold their own events or focus on other shows, along with the Consumer Electronics Show taking more of the spotlight. 
      Plans for the revamped show include rides and drives of new vehicles, having self-driving vehicles on public roads, experience dynamic vehicle debuts, and more. 
      "As we look to break out of the traditional auto show model, there is not a need to follow the normal show season. The new direction and focus of the show will disrupt the normal cadence of traditional shows and create a new event unparalleled in the industry," said Doug North, president of the Detroit Auto Dealers Association.
      Organizers point out the new date will drastically reduce the costs of participating in the show. Already, various automakers such as General Motors and Hyundai have praised the move. Whether it works or not remains to be seen.
      Source: North American International Auto Show


      Transformational Move Announced for the North American International Auto Show
      The North American International Auto Show (NAIAS) announced that starting in 2020 the show would make a transformational move to June and will start the week of June 8th. The ability for participating brands to deliver dynamic exhibits and experiential opportunities outside of the show’s four walls for attending journalists, industry members and consumers, will provide new avenues to showcase the products and technologies on display. Delivering greater ROI through reduced costs and dynamic opportunities will be a key aspect of the future show.
      “Our show is undergoing its most significant transformation in the last three decades,” said Rod Alberts, Executive Director, NAIAS. “Detroit will continue to be a global stage for some of the world’s most significant and iconic vehicle reveals and host an unparalleled international audience of media and key industry influencers.”
      NAIAS is one of the most influential global auto events, touching all facets of the industry and attracting the largest concentration of the world’s top industry leaders – from automakers and suppliers, to tech startups and venture capitalists, to universities and policymakers.
      “The North American International Auto Show is an amazing exhibition that showcases the most innovative and creative automotive companies around the world,” said Michigan Governor Rick Snyder. “Moving the show to the summer opens up new opportunities for companies as well as creating new experiences for attendees.”
      The show is run by the Detroit Auto Dealers Association and its Executive Board. As part of the DADA and Board’s due diligence in exploring new opportunities for the show, hundreds of meetings and conversations with key stakeholders – automakers, suppliers and sponsors, as well as industry and government leaders – were had around the world.
      “Our ultimate goal is to provide an experience and opportunity for participating companies and attendees, that only Detroit can offer,” said Doug North, DADA President. “June will allow us to better showcase the automotive leadership, development and heritage our great city and region holds.”
      Embracing the Industry’s Change
      Auto show dynamics are changing globally as the auto industry undergoes its biggest shift in more than a century. With this, automakers are seeking out increasingly creative ways to debut vehicles and engage with consumers. Plans have been underway for over a year as NAIAS stands ready to embrace this evolution with its move to June and provide a fresh international platform for hundreds of brands to highlight their innovations.
      “As we look to break out of the traditional auto show model, there is not a need to follow the normal show season,” added North. “The new direction and focus of the show will disrupt the normal cadence of traditional shows and create a new event unparalleled in the industry.”
      Endless Opportunities for Brand Activations
      The reimagined show will undergo an evolution that will take the show from inside Cobo Center to a canvas of unlimited brand activation and engagement opportunities – a canvas only limited by exhibitor creativity and imagination. While the successful foundation of the show inside Cobo Center will continue with vehicles and innovative mobility technologies being showcased, transformation plans call for growth in both branding and event opportunities at multiple venues throughout Detroit, and perhaps, beyond.
      “Detroit now has the opportunity to showcase our riverfront and our revitalized downtown during our beautiful summer months and creatively use the exterior of Cobo to launch new products that will transform Detroit into an exciting auto-centric environment,” said Larry Alexander, president and CEO of the Detroit Metro Convention & Visitors Bureau.
      Hosting the show in June sets the stage for exhibitors to conduct dynamic outdoor experiential brand activations, immersing and engaging the media and consumers in memorable product experiences. A sampling of outdoor experiential activities might include:
      Dynamic Vehicle Debuts Ride and Drives Autonomous/Automated Driving Off-Road Challenges It’s envisioned that activation sites will be located throughout downtown Detroit, including at some of the city’s jewels such as Hart Plaza, Detroit RiverWalk, Campus Martius, Woodward Avenue and Grand Circus Park. Activation spots might even extend beyond the downtown area to historic automotive locations or state parks such as Belle Isle.
      “The potential to create a month long automotive festival in Detroit starting with the Detroit Grand Prix, going through our show and concluding with the nationally-celebrated fireworks on the river, will provide an unmatched festival-like experience for all attendees,” added Alberts.
      Cost Benefits for Exhibitors
      The move to June will translate into substantial cost savings for exhibitors. By eliminating November, December and January holidays from the move-in equation, exhibitors will see reduced overtime labor costs for builds. Additionally, the show will have a shorter move-in schedule of three weeks, significantly reduced from the current 8 weeks on average it takes for move-in. With a reduced build time, exhibit builds will be simplified and less custom-built for Detroit, providing numerous cost savings as well.
      A Vibrant Downtown
      With ideal summer weather, a Cobo Center filled with new products and technologies, and engaging events positioned throughout the city, auto show attendees will be able to enjoy all that Detroit has to offer, will celebrating the Motor City’s love of the automobile.
      Cross-marketing events around the city will help drive excitement, energy and attendees to downtown.
      This past January, NAIAS attracted well over three-quarters of a million people to the city and generated an economic impact of $480M (according to David Sowerby, CFA, Managing Director, Portfolio Manager, Ancora) to the regional economy.
      “June provides us with exciting new opportunities that January just didn’t afford,” added Alberts. “We strongly believe we can continue to deliver a significant economic impact for our great city, and offer an event unlike anything anyone has ever experienced.”
      Comments from Automakers
      “Reinventing NAIAS as a summertime festival of design, speed and innovation is incredibly exciting. It will showcase the best of our industry and the best of Detroit, and should become a can’t miss event on the calendar for global automakers and media,” said Mark Truby, Vice President, Communications, Ford Motor Company. “The North American International Auto Show has provided GAC Motor with a tremendous platform – connecting us with key media and industry executives,” said Yu Jun, GAC Motor President. “As we look to enter the U.S. and increase our market share, Detroit will continue to serve as a critical part of our global marketing strategy and we look forward to the new exciting opportunities June will offer.” “We applaud the DADA for thinking big and really taking advantage of this opportunity to re-imagine the auto show and position Detroit in the best light. We’re excited to be a part of a festival-like series of events that showcase all the great things that are happening in both the auto industry and Detroit,” said Tony Cervone, Senior Vice President, Global Communications, General Motors Company “Hyundai is always excited to participate in the North American International Auto Show and display its products to the Motor City. We already are planning an exciting reveal in 2019. It certainly will be a new experience leaving the ski hats and Chap-Stick at home and packing our Tigers baseball caps and sunscreen. We look forward to the evolution of the show,” said Jim Trainor, Director, Hyundai Motor America. “Toyota is excited to see the North American International Auto Show move to June in 2020,” said Scott Vazin, Group Vice President and Chief Communications Officer, Toyota Motor North America. “With a new summer timeframe, industry leaders and international media will see Detroit in a new light, paving the way for exciting outdoor activities and more opportunities to explore this vibrant city.” Preparations Underway for Coming Year
      The January 2019 NAIAS looks to build off the significant buzz generated this past show where media metrics reports from PRIME Research indicate NAIAS remains the global leader among domestic
      shows in terms of influence as it garners the largest reach, number of articles and share of voice.
      “Coming off recent trips in Europe, Asia, and around the U.S., automakers, suppliers and tech companies have hinted at some important product news that is earmarked for Detroit this upcoming year,” said Bill Golling, 2019 NAIAS Chairman. “We look forward to providing a world-class platform for the over 200 brands that showcase their innovations at our show.”

      View full article
    • By William Maley
      After months of speculation and rumor, it is now official: The Detroit Auto Show will be moving from January to June in 2020.
      “Our show is undergoing its most significant transformation in the last three decades. Detroit will continue to be a global stage for some of the world’s most significant and iconic vehicle reveals and host an unparalleled international audience of media and key industry influencers,” said Rod Alberts, Executive Director of the Detroit Auto Show.
      The Detroit Auto Show has been taking a bit of beating over the past few years with various automakers pulling out to hold their own events or focus on other shows, along with the Consumer Electronics Show taking more of the spotlight. 
      Plans for the revamped show include rides and drives of new vehicles, having self-driving vehicles on public roads, experience dynamic vehicle debuts, and more. 
      "As we look to break out of the traditional auto show model, there is not a need to follow the normal show season. The new direction and focus of the show will disrupt the normal cadence of traditional shows and create a new event unparalleled in the industry," said Doug North, president of the Detroit Auto Dealers Association.
      Organizers point out the new date will drastically reduce the costs of participating in the show. Already, various automakers such as General Motors and Hyundai have praised the move. Whether it works or not remains to be seen.
      Source: North American International Auto Show


      Transformational Move Announced for the North American International Auto Show
      The North American International Auto Show (NAIAS) announced that starting in 2020 the show would make a transformational move to June and will start the week of June 8th. The ability for participating brands to deliver dynamic exhibits and experiential opportunities outside of the show’s four walls for attending journalists, industry members and consumers, will provide new avenues to showcase the products and technologies on display. Delivering greater ROI through reduced costs and dynamic opportunities will be a key aspect of the future show.
      “Our show is undergoing its most significant transformation in the last three decades,” said Rod Alberts, Executive Director, NAIAS. “Detroit will continue to be a global stage for some of the world’s most significant and iconic vehicle reveals and host an unparalleled international audience of media and key industry influencers.”
      NAIAS is one of the most influential global auto events, touching all facets of the industry and attracting the largest concentration of the world’s top industry leaders – from automakers and suppliers, to tech startups and venture capitalists, to universities and policymakers.
      “The North American International Auto Show is an amazing exhibition that showcases the most innovative and creative automotive companies around the world,” said Michigan Governor Rick Snyder. “Moving the show to the summer opens up new opportunities for companies as well as creating new experiences for attendees.”
      The show is run by the Detroit Auto Dealers Association and its Executive Board. As part of the DADA and Board’s due diligence in exploring new opportunities for the show, hundreds of meetings and conversations with key stakeholders – automakers, suppliers and sponsors, as well as industry and government leaders – were had around the world.
      “Our ultimate goal is to provide an experience and opportunity for participating companies and attendees, that only Detroit can offer,” said Doug North, DADA President. “June will allow us to better showcase the automotive leadership, development and heritage our great city and region holds.”
      Embracing the Industry’s Change
      Auto show dynamics are changing globally as the auto industry undergoes its biggest shift in more than a century. With this, automakers are seeking out increasingly creative ways to debut vehicles and engage with consumers. Plans have been underway for over a year as NAIAS stands ready to embrace this evolution with its move to June and provide a fresh international platform for hundreds of brands to highlight their innovations.
      “As we look to break out of the traditional auto show model, there is not a need to follow the normal show season,” added North. “The new direction and focus of the show will disrupt the normal cadence of traditional shows and create a new event unparalleled in the industry.”
      Endless Opportunities for Brand Activations
      The reimagined show will undergo an evolution that will take the show from inside Cobo Center to a canvas of unlimited brand activation and engagement opportunities – a canvas only limited by exhibitor creativity and imagination. While the successful foundation of the show inside Cobo Center will continue with vehicles and innovative mobility technologies being showcased, transformation plans call for growth in both branding and event opportunities at multiple venues throughout Detroit, and perhaps, beyond.
      “Detroit now has the opportunity to showcase our riverfront and our revitalized downtown during our beautiful summer months and creatively use the exterior of Cobo to launch new products that will transform Detroit into an exciting auto-centric environment,” said Larry Alexander, president and CEO of the Detroit Metro Convention & Visitors Bureau.
      Hosting the show in June sets the stage for exhibitors to conduct dynamic outdoor experiential brand activations, immersing and engaging the media and consumers in memorable product experiences. A sampling of outdoor experiential activities might include:
      Dynamic Vehicle Debuts Ride and Drives Autonomous/Automated Driving Off-Road Challenges It’s envisioned that activation sites will be located throughout downtown Detroit, including at some of the city’s jewels such as Hart Plaza, Detroit RiverWalk, Campus Martius, Woodward Avenue and Grand Circus Park. Activation spots might even extend beyond the downtown area to historic automotive locations or state parks such as Belle Isle.
      “The potential to create a month long automotive festival in Detroit starting with the Detroit Grand Prix, going through our show and concluding with the nationally-celebrated fireworks on the river, will provide an unmatched festival-like experience for all attendees,” added Alberts.
      Cost Benefits for Exhibitors
      The move to June will translate into substantial cost savings for exhibitors. By eliminating November, December and January holidays from the move-in equation, exhibitors will see reduced overtime labor costs for builds. Additionally, the show will have a shorter move-in schedule of three weeks, significantly reduced from the current 8 weeks on average it takes for move-in. With a reduced build time, exhibit builds will be simplified and less custom-built for Detroit, providing numerous cost savings as well.
      A Vibrant Downtown
      With ideal summer weather, a Cobo Center filled with new products and technologies, and engaging events positioned throughout the city, auto show attendees will be able to enjoy all that Detroit has to offer, will celebrating the Motor City’s love of the automobile.
      Cross-marketing events around the city will help drive excitement, energy and attendees to downtown.
      This past January, NAIAS attracted well over three-quarters of a million people to the city and generated an economic impact of $480M (according to David Sowerby, CFA, Managing Director, Portfolio Manager, Ancora) to the regional economy.
      “June provides us with exciting new opportunities that January just didn’t afford,” added Alberts. “We strongly believe we can continue to deliver a significant economic impact for our great city, and offer an event unlike anything anyone has ever experienced.”
      Comments from Automakers
      “Reinventing NAIAS as a summertime festival of design, speed and innovation is incredibly exciting. It will showcase the best of our industry and the best of Detroit, and should become a can’t miss event on the calendar for global automakers and media,” said Mark Truby, Vice President, Communications, Ford Motor Company. “The North American International Auto Show has provided GAC Motor with a tremendous platform – connecting us with key media and industry executives,” said Yu Jun, GAC Motor President. “As we look to enter the U.S. and increase our market share, Detroit will continue to serve as a critical part of our global marketing strategy and we look forward to the new exciting opportunities June will offer.” “We applaud the DADA for thinking big and really taking advantage of this opportunity to re-imagine the auto show and position Detroit in the best light. We’re excited to be a part of a festival-like series of events that showcase all the great things that are happening in both the auto industry and Detroit,” said Tony Cervone, Senior Vice President, Global Communications, General Motors Company “Hyundai is always excited to participate in the North American International Auto Show and display its products to the Motor City. We already are planning an exciting reveal in 2019. It certainly will be a new experience leaving the ski hats and Chap-Stick at home and packing our Tigers baseball caps and sunscreen. We look forward to the evolution of the show,” said Jim Trainor, Director, Hyundai Motor America. “Toyota is excited to see the North American International Auto Show move to June in 2020,” said Scott Vazin, Group Vice President and Chief Communications Officer, Toyota Motor North America. “With a new summer timeframe, industry leaders and international media will see Detroit in a new light, paving the way for exciting outdoor activities and more opportunities to explore this vibrant city.” Preparations Underway for Coming Year
      The January 2019 NAIAS looks to build off the significant buzz generated this past show where media metrics reports from PRIME Research indicate NAIAS remains the global leader among domestic
      shows in terms of influence as it garners the largest reach, number of articles and share of voice.
      “Coming off recent trips in Europe, Asia, and around the U.S., automakers, suppliers and tech companies have hinted at some important product news that is earmarked for Detroit this upcoming year,” said Bill Golling, 2019 NAIAS Chairman. “We look forward to providing a world-class platform for the over 200 brands that showcase their innovations at our show.”
    • By William Maley
      Lexus' F performance sub-brand has relied on V8 power. But the head of Lexus, Yoshihiro Sawa tells Auto Express that F needs to "embrace different powertrain choices" to stay relevant in the future.
      “F is very important; with F we have to think of our own original way. One solution could be a pure F GT car, which could be a hybrid with an electric motor and a strong engine, giving a different kind of drive feel. We don’t stick to V8, V10, twin-turbocharged; they’re important but we’re looking at the future. We’d like to find a way to connect to the next era,” said Sawa.
      “I think that now, we’re in a transitional period. At this moment people say EVs are trendy but three years later, who knows? People like the sound, the dynamics [of combustion engines]. I think we cannot stick to the one solution when it comes to providing emotion.”
      Both BMW and Mercedes-Benz have announced plans to add electrified powertrains to their future high-performance models.
      Source: Auto Express

      View full article
  • My Clubs

  • Recently Browsing

    No registered users viewing this page.

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.