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Drew Dowdell

February 2016: American Honda Motor Company

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American Honda Sets New February Record;

New Civic and Honda Division Lead with Second Consecutive Monthly Records

 

·         Honda Division sets new February benchmark on sales of 106,212 vehicles

·         All-new 2016 Honda Civic sets a new monthly record for the second month in a row with sales up 31.7 percent; with all-new Civic Coupe set to go on sale mid-March

·         Acura ILX, the brand’s entry point and most youthful model, was up 56.4 percent

 

TORRANCE, Calif., March 1, 2016 – American Honda Motor Co., Inc. today reported record February sales of 118,985 Honda and Acura vehicles, an increase of 12.8 percent. Honda Division set a new February record with 106,212 units sold, up 14.9 percent; Honda car sales reached 57,267 while record February truck sales totaled 48,945 for the month.  Acura sales totaled 12,773 with sedan sales of 4,683 and trucks reaching 8,090 units in February.

 

Honda

Fresh off of a record January and led by record sales of the all-new 2016 Civic Sedan and the CR-V along with a strong performance by the Accord, the Honda brand set a new February sales mark.

 

·         Civic, relying only on sales of the Sedan, was the brand’s best-selling model for the month, setting a new February record, with sales up 31.7 percent to 27,707 units; the All-new Civic Coupe will accelerate that momentum when it goes on sale in mid-March.

·         Also bucking the light truck trend, Accord was up 19.3 percent on sales of 25,785 units.

·         CR-V, America’s best-selling SUV, was up 13.2 percent on record February sales of 25,250 vehicles.

·         Odyssey had a double digit gain, up 11.4 percent with 8,994 units sold for the month.

·         In high demand but short supply, Pilot sold 9,572 units, a strong month, but a 24.2 percent decrease compared to February 2015, when high inventories and aggressive sell-down efforts of the prior generation model led to near-record sales.

 

"Led by the all-new Civic, Honda cars are defying industry trends, even as our light truck models are red hot this winter,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “With more versions of the Civic yet to go on sale and an all-new Ridgeline on the way, Honda is primed for an incredibly strong start to the year.” 

 

Acura

While overall sales were down slightly for February, strong sales of the ILX, the brand’s gateway model; the launch of the Acura NSX online vehicle configurator in late February and a refreshed MDX set to debut at the New York Auto Show this month portend a strong year as the Acura brand approaches its 30th anniversary in late March.

 

·         ILX followed up on a strong January result, rising an impressive 56.4 percent on sales of 1,500 units in February.

·         MDX, challenged by low inventory levels, was the brand’s best-selling model for the month with sales of 4,292 units in February, down 5.7 percent.

“As we approach the 30th anniversary of the Acura brand in March and the launch of the NSX this spring, it’s encouraging to see the same kind of excitement associated with the early days of the brand,” said Jon Ikeda, vice president and general manager of the Acura division. “With a strong gateway model attracting new customers to the brand in the ILX, and an updated MDX about to debut at the New York auto show, it’s not simply cliché to say that the best is yet to come.”

 

  American Honda Vehicle Sales for February 2016  
    Month-to-Date Year-to-Date  
    February 2016 February 2015 DSR** % Change MoM % Change February 2016 February 2015 DSR** % Change YoY % Change  
  American Honda Total 118,985 105,466 12.8% 12.8% 219,482 207,650 10.1% 5.7%  
  Total Car Sales 61,950 53,269 16.3% 16.3% 116,332 103,284 17.3% 12.6%  
  Total Truck Sales 57,035 52,197 9.3% 9.3% 103,150 104,366 3.0% -1.2%  
  Honda Total Car Sales 57,267 48,692 17.6% 17.6% 108,079 94,623 19.0% 14.2%  
  Honda Total Truck Sales 48,945 43,782 11.8% 11.8% 88,380 88,053 4.6% 0.4%  
  Acura Total Car Sales 4,683 4,577 2.3% 2.3% 8,253 8,661 -0.7% -4.7%  
  Acura Total Truck Sales 8,090 8,415 -3.9% -3.9% 14,770 16,313 -5.7% -9.5%  
  Total Domestic Car Sales 58,489 52,687 11.0% 11.0% 109,939 102,064 12.2% 7.7%  
  Domestic Car Honda Division 53,909 48,287 11.6% 11.6% 101,887 93,762 13.2% 8.7%  
      Acura Division 4,580 4,400 4.1% 4.1% 8,052 8,302 1.0% -3.0%  
  Total Domestic Truck Sales 57,035 52,197 9.3% 9.3% 103,150 104,366 3.0% -1.2%  
  Domestic Truck Honda Division 48,945 43,782 11.8% 11.8% 88,380 88,053 4.6% 0.4%  
      Acura Division 8,090 8,415 -3.9% -3.9% 14,770 16,313 -5.7% -9.5%  
  Total Import Car Sales 3,461 582 494.7% 494.7% 6,393 1,220 445.9% 424.0%  
  Import Car Honda Division 3,358 405 729.1% 729.1% 6,192 861 649.1% 619.2%  
      Acura Division 103 177 -41.8% -41.8% 201 359 -41.7% -44.0%  
  Total Import Truck Sales 0 0 0.0% 0.0% 0 0 0.0% 0.0%  
  Import Truck Honda Division 0 0 0.0% 0.0% 0 0 0.0% 0.0%  
      Acura Division 0 0 0.0% 0.0% 0 0 0.0% 0.0%  
   MODEL BREAKOUT BY DIVISION
  Honda Division Total 106,212 92,474 14.9% 14.9% 196,459 182,676 12.0% 7.5%  
  Honda Car * ACCORD 25,785 21,616 19.3% 19.3% 46,550 42,627 13.8% 9.2%  
      * CIVIC 27,707 21,038 31.7% 31.7% 54,448 39,737 42.7% 37.0%  
        CR-Z 128 175 -26.9% -26.9% 320 371 -10.2% -13.7%  
      * FIT 3,647 5,652 -35.5% -35.5% 6,742 11,454 -38.7% -41.1%  
        INSIGHT 0 211 -100.0% -100.0% 19 434 -95.4% -95.6%  
    Car                    
    Truck   CROSSTOUR 190 643 -70.5% -70.5% 456 1,304 -63.6% -65.0%  
      * CR-V 25,250 22,298 13.2% 13.2% 44,458 45,509 1.8% -2.3%  
        HR-V 4,940 0 0.0% 0.0% 9,117 0 0.0% 0.0%  
        ODYSSEY 8,994 8,076 11.4% 11.4% 16,215 15,946 5.9% 1.7%  
        PILOT 9,572 12,629 -24.2% -24.2% 18,133 24,944 -24.3% -27.3%  
        RIDGELINE -1 136 -100.7% -100.7% 1 350 -99.7% -99.7%  
    Truck                    
  Honda Car *** Memo: Accord FHEV 68 832 -91.8% -91.8% 139 1,637 -91.2% -91.5%  
            Memo: Accord PHEV 0   12 -100.0%   -100.0%   0 40 -100.0% -100.0%  
        Memo: Civic Hybrid 143 358 -60.1% -60.1% 304 678 -53.3% -55.2%  
  Acura Division Total 12,773 12,992 -1.7% -1.7% 23,023 24,974 -4.0% -7.8%  
  Acura Car   ILX 1,500 959 56.4% 56.4% 2,733 1,951 45.9% 40.1%  
        RLX / RL 103 173 -40.5% -40.5% 201 349 -40.0% -42.4%  
        TL 0 22 -100.0% -100.0% 0 40 -100.0% -100.0%  
        TLX 3,080 3,419 -9.9% -9.9% 5,319 6,311 -12.2% -15.7%  
        TSX 0 4 -100.0% -100.0% 0 10 -100.0% -100.0%  
    Car                    
    Truck   MDX 4,292 4,553 -5.7% -5.7% 7,868 8,934 -8.3% -11.9%  
        RDX 3,798 3,862 -1.7% -1.7% 6,902 7,379 -2.6% -6.5%  
    Truck                    
  Acura Car *** Memo: ILX Hybrid 0 5 -100.0% -100.0% 0 8 -100.0% -100.0%  
        Memo: RLX Hybrid 12 21 -42.9% -42.9% 30 35 -10.7% -14.3%  
        Memo: TSX Wagon 0 1 -100.0% -100.0% 0 1 -100.0% -100.0%  
  Selling Days 24 24     48 50      
    **** Hybrid 351 1,614 -78.3% -78.3% 812 3,203 -73.6% -74.6%  
     
  *    Honda and Acura vehicles are made of domestic & global sourced parts  
  **   Daily Selling Rate  
  ***  Memo line items are included in the respective model total  
  **** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid  

 

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