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William Maley

February 2016: Jaguar Land Rover North America

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Jaguar Land Rover U.S. February sales increase 25 percent for best February sales month since 2002

  • Land Rover up 31 percent for February making it the best February sales month ever
  • Range Rover SUV sets new February U.S. sales record with 13 percent increase
  • Jaguar up 7 percent on strong sales of all new XF sedan

(MAHWAH, NJ) - March 1, 2016 -- Jaguar Land Rover North America today reported February 2016 U.S. sales: Land Rover sales reached 6,417 units, a 31 percent increase from 4,917 units in February 2015; Jaguar sales were 1,512 units, a 7 percent increase from 1,410 units in February 2015. Jaguar Land Rover North America February U.S. sales for both brands hit 7,929 units, a 25 percent increase from 6,327 units in February 2015.

 

For the full year 2015, Jaguar Land Rover U.S. sales were up 26 percent with 85,048 units sold compared to 67,238 units sold in 2014. Land Rover brand U.S. sales reached a new all-time high of 70,582 units, an increase of 37 percent and surpassing last year's sales of 51,465 units.  Due to new model changeover, Jaguar U.S, sales were down 8 percent with 14,466 in 2015 versus 15,773 units in 2014.

 

"2016 is seeing a continuation of Jaguar Land Rover sales momentum in the United States with both brands posting increases in the first two months of the year, including a 25 percent increase for February," said Joe Eberhardt, President and CEO, Jaguar Land Rover, North America, LLC.

 

U.S. BRAND HIGHLIGHTS

 

Land Rover

For the month of February, Land Rover sales hit 6,417 units sold, a new record for the month in the U.S. The Range Rover model also set a new February sales record with 1,538 units, an increase of 13 percent vs. 1,358 units sold in February 2015.

 

The LR 4 hit 1,047 units sold, up 70 percent from 615 units in 2015.  Discovery Sport and Range Rover Evoque added 1,324 units and 823 units to the record sales month respectively.

 

Range Rover and Range Rover Sport diesel sales hit 1,247 units, accounting for 20 percent of total Range Rover and Range Rover Sport sales for the year.

 

Jaguar

For the month of February, Jaguar sales were 1,512 units, a 7 percent increase from 1,410 units in February 2015

 

The all new Jaguar XF increased 12 percent to 790 units vs. 703 in February, 2015. The Jaguar XJ updated for 2016 MY, increased 47 percent to 356 units vs. 243 in February, 2015.

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