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William Maley

Cadillac News: Cadillac To Make Changes In China to Appeal to Younger Buyers

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Buick is GM's star in China, but Cadillac isn't far behind. Last year, Cadillac sales rose 17 percent to almost 80,000 vehicles. Consulting company LMC Automotive says the brand is poised to move ahead of Lexus in the country.

 

Where can Cadillac attribute this rise in sales in China? Young buyers. The luxury brand says the average age for a buyer is 34 years old - slightly more than half of the average age of a Cadillac buyer in the U.S.

 

"In China, young buyers already dominate the luxury market. Since Cadillac is a relative newcomer ... it was far easier to begin to cultivate the desired positioning for the brand from the get-go," said Cadillac President Johan de Nysschen to Reuters.

 

Not surprisingly, Cadillac wants to take advantage of this. de Nysschen has set a goal of selling 100,000 Cadillacs in China this year. To pull this off, GM opened its first dedicated factory in China for Cadillacs. This move allows buyers to not pay a 25 percent import tax. Cadillac will also stop designing separate long wheelbase cars for China. Instead, the luxury brand will do a one global "right size" design.

 

"You will see a softening of some of the hard edges, and more three-dimension styling on the side of the car," de Nysschen said, but cars will still be "instantly recognizable as Cadillac."

 

Source: Reuters


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This is cool to hear and I hope they bring the stretch version to the US as us tall guys would like a stretched version of a CTS V edition. That extra 16 inches in the rear would be well worth it to have your Rocket performance car with room in it for hauling people.

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I bet "right size" means bigger.  The CTS is already the biggest car in its segment, hard to make it any bigger.  If the ATS gets bigger it becomes the size of a 2nd gen CTS, then you get back to that 5-series size at 3-series price problem.  I don't think the size of the car is the problem, packaging is.

 

I also hope they don't start styling Cadillacs to suit the Chinese market, because that will spell problems here.  

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^ Doesn't seem to for mercdees; 1 out of every 2 S-classes are sold in china and it's as soft as baby's bottom, yet they still sell here OK.

Edited by balthazar
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^ Doesn't seem to for mercdees; 1 out of every 2 S-classes are sold in china and it's as soft as baby's bottom, yet they still sell here OK.

The S Class does very well in China well also being made there.

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^ Doesn't seem to for mercdees; 1 out of every 2 S-classes are sold in china and it's as soft as baby's bottom, yet they still sell here OK.

1/3rd of S-class sales are China.  But when Mercedes sold 373,000 cars in China last year, that beat their US sales so that makes sense.  They sold 738,000 cars in Europe, I think they are more worried with the European market, and the S-class has had the same grille for like 25 years, I don't think they are styling the car for the Chinese.

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^ Doesn't seem to for mercdees; 1 out of every 2 S-classes are sold in china and it's as soft as baby's bottom, yet they still sell here OK.

The S Class does very well in China well also being made there.

 

The S-class does well everywhere, and it has to be made there to sell there because of the import tax laws in China.  

 

If you buy an S-class or E-class in the USA it is made in Sindelfigen, Germany.

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^ Doesn't seem to for mercdees; 1 out of every 2 S-classes are sold in china and it's as soft as baby's bottom, yet they still sell here OK.

The S Class does very well in China well also being made there.

The S-class does well everywhere, and it has to be made there to sell there because of the import tax laws in China.  

 

If you buy an S-class or E-class in the USA it is made in Sindelfigen, Germany.

. That's not what I'm talking about but thanks for playing. We already know that if you had to live in China that you would not buy one that was made there. We've talked about this.

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According to carscoops from the fall of 2014, it was "nearly one out of every two" S-classes are sold in China.
1 out of 3 is 33.3%, but 'nearly 1 out of two' may run as high as 45% or more.
Without a doubt mercedes has been building the s-class with China heavily in mind; the corporate mindset of 'Revenue Above All Else' is proof enough of that.

 

China is probably why we never got the F700 (not the Ford HD truck; the future S-class concept MD teased).

Oh sure; it was horribly mutated, but at least you noticed it.

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^ Doesn't seem to for mercdees; 1 out of every 2 S-classes are sold in china and it's as soft as baby's bottom, yet they still sell here OK.

The S Class does very well in China well also being made there.
The S-class does well everywhere, and it has to be made there to sell there because of the import tax laws in China.  

 

If you buy an S-class or E-class in the USA it is made in Sindelfigen, Germany.

. That's not what I'm talking about but thanks for playing. We already know that if you had to live in China that you would not buy one that was made there. We've talked about this.

 

If I had to live in China, I would still buy a Mercedes, which in most cases would be made in China.  Just like people that live in the USA and buy a GLC or C-class or GLE are buying a Mercedes made in the USA.   They are often built in the region of the world where the car is sold.  Certain cars with lower volume are only tooled up at one factory though, such as the SL.  High volume like a C-class is built in 3 or 4 different factories.  Every car maker does this.

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According to carscoops from the fall of 2014, it was "nearly one out of every two" S-classes are sold in China.

1 out of 3 is 33.3%, but 'nearly 1 out of two' may run as high as 45% or more.

Without a doubt mercedes has been building the s-class with China heavily in mind; the corporate mindset of 'Revenue Above All Else' is proof enough of that.

 

China is probably why we never got the F700 (not the Ford HD truck; the future S-class concept MD teased).

Oh sure; it was horribly mutated, but at least you noticed it.

I read 1/3rd in 2015.  European market S-class sales are only about 17,000 a year, 20-25,000 a year in the USA.   They were on pace for 35,000 in China in 2015, but the S-class sells around 100k a year, so that would be 35%.  If Europe or other parts of the world have economic down turn and the S-class drops to 80,000 but China stays at 35,000 the % gets bigger.

 

Interestingly enough Audi who sold 570,000 cars in China in 2015, led the way with BMW in 2nd.  The S-class sold as many units as the A8 and 7-series combined there.  It outsells the A8 and 7-series combined in Europe too.  S-class is the global champion, it isn't designed for one country it is designed to win in 200 countries.

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Called this a while ago so I'm just gonna be lazy and paste this here

 

Like the 5series which shares a platform with the BMW 7 Series and is essentially a downsized 7 Series, the CTS will most likely be getting Omega as its bones, and be the same as the 5series in terms of sharing a larger platform. Basically the (current CTS)CT5 or 4 will be a "SWB CT6" still with the same body length as the current CTS, just larger inside via a wider and more space efficient platform called Omega. Count the need for Buick to chime in and get a flagship larger than the LAX for China and U.S (possibly). The "Avista" goes to Buick because they are continuing the trend down the age demographic.. and a sporty coupe could be the fix and seriously help Alpha along with the Camaro. 
 
 
 
Again... and based on what JDN said a few months ago about the next "CTS" and next "ATS" we should be seeing a simple change of size formula for the sake of these issues that critics have brought up about the legroom etc. I'm thinking for the most part the Alpha based ATS replacement will essentially get the Chinese ATS-L Wheelbase of 112.6 inch vs what it has right now of 109.3. This would dwarf the current 3series' 110.6 in WB by a few inches. I think that the ATS replacement will be, along with the Sub-ATS, the only Cadillacs on the Alpha platform, with the Camaro, and this Avista helping out with the numbers a bit more. 
 
The CTS replacement will probably go to Omega. I could see it staying at 196 inchs.. and getting a bump in Wheelbase (currently at 114.6 inches) too coming in at around 117 in N.Amer, like the 5Series. It has been said that the CT6 handles as well as the current CTS.. so certainly I would think that an OMega based... smaller than CT6... CTS would handle as well or better, not losing any of its agility, and losing a few hundred lbs in the change over. This would be beneficial in amortizing the Omega platform even quicker.. (altho I would still push it out to an Impala at Chevy and a Park Ave or Avenir at Buick) along with the CT7 and CT8

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^ Doesn't seem to for mercdees; 1 out of every 2 S-classes are sold in china and it's as soft as baby's bottom, yet they still sell here OK.

The S Class does very well in China well also being made there.
The S-class does well everywhere, and it has to be made there to sell there because of the import tax laws in China.  

 

If you buy an S-class or E-class in the USA it is made in Sindelfigen, Germany.

. That's not what I'm talking about but thanks for playing. We already know that if you had to live in China that you would not buy one that was made there. We've talked about this.

If I had to live in China, I would still buy a Mercedes, which in most cases would be made in China.  Just like people that live in the USA and buy a GLC or C-class or GLE are buying a Mercedes made in the USA.   They are often built in the region of the world where the car is sold.  Certain cars with lower volume are only tooled up at one factory though, such as the SL.  High volume like a C-class is built in 3 or 4 different factories.  Every car maker does this.

Funny because that's not what you said a few weeks ago. Back then you said you'd never drive a Chinese made Mercedes (on the CT6 made in China thread). Interesting.

And you are proving Balthazaars point.

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Called this a while ago so I'm just gonna be lazy and paste this here

 

Like the 5series which shares a platform with the BMW 7 Series and is essentially a downsized 7 Series, the CTS will most likely be getting Omega as its bones, and be the same as the 5series in terms of sharing a larger platform. Basically the (current CTS)CT5 or 4 will be a "SWB CT6" still with the same body length as the current CTS, just larger inside via a wider and more space efficient platform called Omega. Count the need for Buick to chime in and get a flagship larger than the LAX for China and U.S (possibly). The "Avista" goes to Buick because they are continuing the trend down the age demographic.. and a sporty coupe could be the fix and seriously help Alpha along with the Camaro. 
 
 
 
Again... and based on what JDN said a few months ago about the next "CTS" and next "ATS" we should be seeing a simple change of size formula for the sake of these issues that critics have brought up about the legroom etc. I'm thinking for the most part the Alpha based ATS replacement will essentially get the Chinese ATS-L Wheelbase of 112.6 inch vs what it has right now of 109.3. This would dwarf the current 3series' 110.6 in WB by a few inches. I think that the ATS replacement will be, along with the Sub-ATS, the only Cadillacs on the Alpha platform, with the Camaro, and this Avista helping out with the numbers a bit more. 
 
The CTS replacement will probably go to Omega. I could see it staying at 196 inchs.. and getting a bump in Wheelbase (currently at 114.6 inches) too coming in at around 117 in N.Amer, like the 5Series. It has been said that the CT6 handles as well as the current CTS.. so certainly I would think that an OMega based... smaller than CT6... CTS would handle as well or better, not losing any of its agility, and losing a few hundred lbs in the change over. This would be beneficial in amortizing the Omega platform even quicker.. (altho I would still push it out to an Impala at Chevy and a Park Ave or Avenir at Buick) along with the CT7 and CT8

 

But how big do these cars get?  Does a CTS or CT5 become the size of a Chrysler 300?  Does the ATS become the size of Infiniti Q50 or Acura TLX?   BMW is just as guilty, they have had some bad size creep on the 3 and 5-series as of late.    I don't get the notion of forcing low end cars up market such as was done with  CTS.   Making the car bigger could hurt sales, not help.

 

Even Chevy and Ford are doing it.  The Cruze is way bigger than a Cobalt was, the Malibu has grown, pretty soon the Impala will be pushed out.  Ford is making the Focus larger, the Fusion longer, killing the Taurus.  These brands are killing the nameplates of their larger, more profitable vehicles to push low end models up.

 

In Chevy's example, they shoudl drop the Spark name plate, make the subcompact the Sonic, what is currently the Sonic becomes the Cruze, the Cruze becomes Malibu and the current Malibu/Impala merge into one car that is an Accord/Camry fighter.  This lets Chevy sella $17,000 Malibu which seems like incredible value, but really it is the same car a $16,000 Cruze would be, yet GM pockets $1,000.

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Called this a while ago so I'm just gonna be lazy and paste this here

 

Like the 5series which shares a platform with the BMW 7 Series and is essentially a downsized 7 Series, the CTS will most likely be getting Omega as its bones, and be the same as the 5series in terms of sharing a larger platform. Basically the (current CTS)CT5 or 4 will be a "SWB CT6" still with the same body length as the current CTS, just larger inside via a wider and more space efficient platform called Omega. Count the need for Buick to chime in and get a flagship larger than the LAX for China and U.S (possibly). The "Avista" goes to Buick because they are continuing the trend down the age demographic.. and a sporty coupe could be the fix and seriously help Alpha along with the Camaro. 

 

 

 

Again... and based on what JDN said a few months ago about the next "CTS" and next "ATS" we should be seeing a simple change of size formula for the sake of these issues that critics have brought up about the legroom etc. I'm thinking for the most part the Alpha based ATS replacement will essentially get the Chinese ATS-L Wheelbase of 112.6 inch vs what it has right now of 109.3. This would dwarf the current 3series' 110.6 in WB by a few inches. I think that the ATS replacement will be, along with the Sub-ATS, the only Cadillacs on the Alpha platform, with the Camaro, and this Avista helping out with the numbers a bit more. 

 

The CTS replacement will probably go to Omega. I could see it staying at 196 inchs.. and getting a bump in Wheelbase (currently at 114.6 inches) too coming in at around 117 in N.Amer, like the 5Series. It has been said that the CT6 handles as well as the current CTS.. so certainly I would think that an OMega based... smaller than CT6... CTS would handle as well or better, not losing any of its agility, and losing a few hundred lbs in the change over. This would be beneficial in amortizing the Omega platform even quicker.. (altho I would still push it out to an Impala at Chevy and a Park Ave or Avenir at Buick) along with the CT7 and CT8

But how big do these cars get?  Does a CTS or CT5 become the size of a Chrysler 300?  Does the ATS become the size of Infiniti Q50 or Acura TLX?   BMW is just as guilty, they have had some bad size creep on the 3 and 5-series as of late.    I don't get the notion of forcing low end cars up market such as was done with  CTS.   Making the car bigger could hurt sales, not help.

 

Even Chevy and Ford are doing it.  The Cruze is way bigger than a Cobalt was, the Malibu has grown, pretty soon the Impala will be pushed out.  Ford is making the Focus larger, the Fusion longer, killing the Taurus.  These brands are killing the nameplates of their larger, more profitable vehicles to push low end models up.

 

In Chevy's example, they shoudl drop the Spark name plate, make the subcompact the Sonic, what is currently the Sonic becomes the Cruze, the Cruze becomes Malibu and the current Malibu/Impala merge into one car that is an Accord/Camry fighter.  This lets Chevy sella $17,000 Malibu which seems like incredible value, but really it is the same car a $16,000 Cruze would be, yet GM pockets $1,000.

Mercedes does the exact same thing. They pushed up the C Class to be able put out the sub $30k CLA for example. As a matter of fact, all companies do this.

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Called this a while ago so I'm just gonna be lazy and paste this here

 

Like the 5series which shares a platform with the BMW 7 Series and is essentially a downsized 7 Series, the CTS will most likely be getting Omega as its bones, and be the same as the 5series in terms of sharing a larger platform. Basically the (current CTS)CT5 or 4 will be a "SWB CT6" still with the same body length as the current CTS, just larger inside via a wider and more space efficient platform called Omega. Count the need for Buick to chime in and get a flagship larger than the LAX for China and U.S (possibly). The "Avista" goes to Buick because they are continuing the trend down the age demographic.. and a sporty coupe could be the fix and seriously help Alpha along with the Camaro. 
 
 
 
Again... and based on what JDN said a few months ago about the next "CTS" and next "ATS" we should be seeing a simple change of size formula for the sake of these issues that critics have brought up about the legroom etc. I'm thinking for the most part the Alpha based ATS replacement will essentially get the Chinese ATS-L Wheelbase of 112.6 inch vs what it has right now of 109.3. This would dwarf the current 3series' 110.6 in WB by a few inches. I think that the ATS replacement will be, along with the Sub-ATS, the only Cadillacs on the Alpha platform, with the Camaro, and this Avista helping out with the numbers a bit more. 
 
The CTS replacement will probably go to Omega. I could see it staying at 196 inchs.. and getting a bump in Wheelbase (currently at 114.6 inches) too coming in at around 117 in N.Amer, like the 5Series. It has been said that the CT6 handles as well as the current CTS.. so certainly I would think that an OMega based... smaller than CT6... CTS would handle as well or better, not losing any of its agility, and losing a few hundred lbs in the change over. This would be beneficial in amortizing the Omega platform even quicker.. (altho I would still push it out to an Impala at Chevy and a Park Ave or Avenir at Buick) along with the CT7 and CT8

 

But how big do these cars get?  Does a CTS or CT5 become the size of a Chrysler 300?  Does the ATS become the size of Infiniti Q50 or Acura TLX?   BMW is just as guilty, they have had some bad size creep on the 3 and 5-series as of late.    I don't get the notion of forcing low end cars up market such as was done with  CTS.   Making the car bigger could hurt sales, not help.

 

Even Chevy and Ford are doing it.  The Cruze is way bigger than a Cobalt was, the Malibu has grown, pretty soon the Impala will be pushed out.  Ford is making the Focus larger, the Fusion longer, killing the Taurus.  These brands are killing the nameplates of their larger, more profitable vehicles to push low end models up.

 

In Chevy's example, they shoudl drop the Spark name plate, make the subcompact the Sonic, what is currently the Sonic becomes the Cruze, the Cruze becomes Malibu and the current Malibu/Impala merge into one car that is an Accord/Camry fighter.  This lets Chevy sella $17,000 Malibu which seems like incredible value, but really it is the same car a $16,000 Cruze would be, yet GM pockets $1,000.

 

It's like you didn't actually read what he actually wrote and are still asking the same questions as before (that have been answered ten fold). 

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Called this a while ago so I'm just gonna be lazy and paste this here

 

Like the 5series which shares a platform with the BMW 7 Series and is essentially a downsized 7 Series, the CTS will most likely be getting Omega as its bones, and be the same as the 5series in terms of sharing a larger platform. Basically the (current CTS)CT5 or 4 will be a "SWB CT6" still with the same body length as the current CTS, just larger inside via a wider and more space efficient platform called Omega. Count the need for Buick to chime in and get a flagship larger than the LAX for China and U.S (possibly). The "Avista" goes to Buick because they are continuing the trend down the age demographic.. and a sporty coupe could be the fix and seriously help Alpha along with the Camaro. 

 

 

 

Again... and based on what JDN said a few months ago about the next "CTS" and next "ATS" we should be seeing a simple change of size formula for the sake of these issues that critics have brought up about the legroom etc. I'm thinking for the most part the Alpha based ATS replacement will essentially get the Chinese ATS-L Wheelbase of 112.6 inch vs what it has right now of 109.3. This would dwarf the current 3series' 110.6 in WB by a few inches. I think that the ATS replacement will be, along with the Sub-ATS, the only Cadillacs on the Alpha platform, with the Camaro, and this Avista helping out with the numbers a bit more. 

 

The CTS replacement will probably go to Omega. I could see it staying at 196 inchs.. and getting a bump in Wheelbase (currently at 114.6 inches) too coming in at around 117 in N.Amer, like the 5Series. It has been said that the CT6 handles as well as the current CTS.. so certainly I would think that an OMega based... smaller than CT6... CTS would handle as well or better, not losing any of its agility, and losing a few hundred lbs in the change over. This would be beneficial in amortizing the Omega platform even quicker.. (altho I would still push it out to an Impala at Chevy and a Park Ave or Avenir at Buick) along with the CT7 and CT8

But how big do these cars get?  Does a CTS or CT5 become the size of a Chrysler 300?  Does the ATS become the size of Infiniti Q50 or Acura TLX?   BMW is just as guilty, they have had some bad size creep on the 3 and 5-series as of late.    I don't get the notion of forcing low end cars up market such as was done with  CTS.   Making the car bigger could hurt sales, not help.

 

Even Chevy and Ford are doing it.  The Cruze is way bigger than a Cobalt was, the Malibu has grown, pretty soon the Impala will be pushed out.  Ford is making the Focus larger, the Fusion longer, killing the Taurus.  These brands are killing the nameplates of their larger, more profitable vehicles to push low end models up.

 

In Chevy's example, they shoudl drop the Spark name plate, make the subcompact the Sonic, what is currently the Sonic becomes the Cruze, the Cruze becomes Malibu and the current Malibu/Impala merge into one car that is an Accord/Camry fighter.  This lets Chevy sella $17,000 Malibu which seems like incredible value, but really it is the same car a $16,000 Cruze would be, yet GM pockets $1,000.

Mercedes does the exact same thing. They pushed up the C Class to be able put out the sub $30k CLA for example. As a matter of fact, all companies do this.

 

I hate this but it's so true. I think the best example is the Honda Civic. It isn't a compact car in my eyes any more. The Malibu has grown so much since 2000, C Class, 3 Series, all half ton trucks, Mid-size trucks.. everything. 

 

There are only a couple cars that come to mind that haven't blown up and that's the '16 Camaro and Miata. The Mustang is huge compared to the 99-04 gen that I've owned. Those had useless back seats, if either driver or passenger were larger than myself at 5'8" 180lbs then only one person gets the arm rest in the middle..the bigger guy.. 

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The size creep of low end models could kill off the larger sedans, especially as larger sedan sales are tanking anyway.  Consumers are moving away from large cars, but manufactures keep making cars bigger?   Hmmm.   You'll all realize it when the Impala dies in the 2020s and the Cruze is a mid-size car for $30,000 and not selling because no one wants to pay $30k for a Cruze.

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That it is, but the E-class has only grown about 4 inches in length in the past 25 years.  The late 80s E-class was 187-188 inches long, a 1996 E-class has length of 189.4 and a 2016 model is 192.1.  Height is up an inch and width up 2 over 20 years.  Small growth

 

The 1991 S-class was 205.2 inches long, the 2016 is 206.5 inches long.  So it also grew slightly over time, it actually downsized in 2000, then went back up in 2007.

 

But look at a 1990 Civicor 3-series and compare it to today, it isn't even close.

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That it is, but the E-class has only grown about 4 inches in length in the past 25 years.  The late 80s E-class was 187-188 inches long, a 1996 E-class has length of 189.4 and a 2016 model is 192.1.  Height is up an inch and width up 2 over 20 years.  Small growth

 

The 1991 S-class was 205.2 inches long, the 2016 is 206.5 inches long.  So it also grew slightly over time, it actually downsized in 2000, then went back up in 2007.

 

But look at a 1990 Civicor 3-series and compare it to today, it isn't even close.

What about everything else? 

 

C Class?

CLK? S? SL? ML? GL? GLK? CLS? And all of the wagon and coupe variations that go with all of those.. have those all only grown 4 inches in 25 years? I would wager good money that isn't the case.. 

 

ML/GLE(whatever you want to refer to it as):

1997: 180.6 inches long

2016: 189.1 inches long

 

GLK/GLC

2009(first year it was made): 178.2 inches long

2016: 183.3 inches long

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Called this a while ago so I'm just gonna be lazy and paste this here

 

Like the 5series which shares a platform with the BMW 7 Series and is essentially a downsized 7 Series, the CTS will most likely be getting Omega as its bones, and be the same as the 5series in terms of sharing a larger platform. Basically the (current CTS)CT5 or 4 will be a "SWB CT6" still with the same body length as the current CTS, just larger inside via a wider and more space efficient platform called Omega. Count the need for Buick to chime in and get a flagship larger than the LAX for China and U.S (possibly). The "Avista" goes to Buick because they are continuing the trend down the age demographic.. and a sporty coupe could be the fix and seriously help Alpha along with the Camaro. 
 
 
 
Again... and based on what JDN said a few months ago about the next "CTS" and next "ATS" we should be seeing a simple change of size formula for the sake of these issues that critics have brought up about the legroom etc. I'm thinking for the most part the Alpha based ATS replacement will essentially get the Chinese ATS-L Wheelbase of 112.6 inch vs what it has right now of 109.3. This would dwarf the current 3series' 110.6 in WB by a few inches. I think that the ATS replacement will be, along with the Sub-ATS, the only Cadillacs on the Alpha platform, with the Camaro, and this Avista helping out with the numbers a bit more. 
 
The CTS replacement will probably go to Omega. I could see it staying at 196 inchs.. and getting a bump in Wheelbase (currently at 114.6 inches) too coming in at around 117 in N.Amer, like the 5Series. It has been said that the CT6 handles as well as the current CTS.. so certainly I would think that an OMega based... smaller than CT6... CTS would handle as well or better, not losing any of its agility, and losing a few hundred lbs in the change over. This would be beneficial in amortizing the Omega platform even quicker.. (altho I would still push it out to an Impala at Chevy and a Park Ave or Avenir at Buick) along with the CT7 and CT8

 

But how big do these cars get?  Does a CTS or CT5 become the size of a Chrysler 300?  Does the ATS become the size of Infiniti Q50 or Acura TLX?   BMW is just as guilty, they have had some bad size creep on the 3 and 5-series as of late.    I don't get the notion of forcing low end cars up market such as was done with  CTS.   Making the car bigger could hurt sales, not help.

 

Even Chevy and Ford are doing it.  The Cruze is way bigger than a Cobalt was, the Malibu has grown, pretty soon the Impala will be pushed out.  Ford is making the Focus larger, the Fusion longer, killing the Taurus.  These brands are killing the nameplates of their larger, more profitable vehicles to push low end models up.

 

In Chevy's example, they shoudl drop the Spark name plate, make the subcompact the Sonic, what is currently the Sonic becomes the Cruze, the Cruze becomes Malibu and the current Malibu/Impala merge into one car that is an Accord/Camry fighter.  This lets Chevy sella $17,000 Malibu which seems like incredible value, but really it is the same car a $16,000 Cruze would be, yet GM pockets $1,000.

 

 

 

Dude it happens every generation in almost every company. Honda's Civic is damn near the size of the Accord from 2007. The BMW, as U mentioned is clearly sizing up. The current 5Series looks on par in size with the old 7 Series from early 2000s. At a point.. that additional interior space goes beyond just magic packaging and the car has to actually grow in exterior dimensions as well. The trick is to make them as efficient. WHO CARES is the vehicle (place name here)  is larger as long as there is an alternative for smaller size, and that aforementioned nameplate is as efficient if not more so than the gen it replaces.

 

A Malibu for example.. while now larger is more efficient than the car it replaces and certainly more so than the gen before 2013. The Cruze might be larger, but before the Cruze.. the Cobalt didn't have the steps of the SPARK > Sonic>.. then the CRUZE or Volt.. then Malibu.. then Impala.. hell.. bringing back an old argument.. Chevy has the Camaro in stead of a Malibu COUPE.. as the Accord benefits from being the large, mid, and coupe of Honda.. thus taking all the sales under one name. But I digress

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The size creep of low end models could kill off the larger sedans, especially as larger sedan sales are tanking anyway.  Consumers are moving away from large cars, but manufactures keep making cars bigger?   Hmmm.   You'll all realize it when the Impala dies in the 2020s and the Cruze is a mid-size car for $30,000 and not selling because no one wants to pay $30k for a Cruze.

 

 

Yeah.. and still get resurrected about 4 years later. Come on Brah.. the Impala is quite possibly.. behind two other Chevys.. (Vette and Suburban) the longest running name in automotum. 

 

Personally I don't think that's what's gonna happen anyway. I see the Impala as we kno it going away.. hence the Malibu's jump.. and becoming a combined entity of the Impala name and legend, SS's performance, and Caprice's size.. all on OMEGA for the sake of amortizing the platform

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But in the case of Impala, since it is Chevy's best sedan name, and longest running, why not make that the Camry/Accord fighter. Make Malibu a Corolla/Civic/Focus competitor. The Malibu nameplate has proven it can't win against the Camry and Accord, maybe it will have better luck against Civic.  Cruze then becomes the Fiesta/Accent/Versa competition. 

 

Wouldn't an Omega platform Chevy cost as much as a CTS?  What is the point in that? 

 

My guess for Cadillac is the ATS grows to 185 inches long, so a car at 180 can go in below it.  CTS stays the same size it is.  They can't make CT6 any bigger, or it will be bigger than an S-class and a CT8 won't be needed, and we know they want a CT8. 

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