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William Maley

March 2016: Mazda North American Operations

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Mazda Reports March Sales

  • 2016 Mazda MX-5 Miata Continues Hot Streak with Its Best March Since 2008

IRVINE, Calif. (April 1, 2016) – Mazda North American Operations (MNAO) today reported March U.S. sales of 23,396 vehicles, representing a decrease of 27.2 percent versus last year. Year-to-date sales through March are down 17.2 percent versus last year, with 64,643 vehicles sold.

 

Key March sales notes:

  • The World Car of the Year-winning 2016 MX-5 continues to sell at a brisk pace with a 104.9-percent YOY increase and the best March for MX-5 since 2008.
  • In its seventh full month of sales, Mazda CX-3 enjoyed its second-best sales month ever with 1,748 units sold.
  • With class-leading EPA-estimated fuel economy and a starting MSRP of $31,520, the all-new.
  • 2016 CX-9 three-row crossover SUV is set to go on sale early this summer. Inventory for outgoing 2015 CX-9 vehicles is nearly sold out across the U.S.
  • Mazda reported Certified Pre-Owned (CPO) March sales of 3,523 vehicles, down 11 percent YOY.

Mazda Motor de Mexico (MMdM) reported March sales of 4,055 vehicles, down 8.0 percent versus last year. Year-to-date sales for MMdM are up 12.0 percent with 14,044 vehicles sold.

 

 

   

Month-To-Date

Year-To-Date

                               
   

March

 

March

 

%

 

% MTD

March

 

March

 

%

 

% YTD

   

2016

 

2015

 

Change

 

DSR

2016

 

2015

 

Change

 

DSR

                               

Mazda2

 

 

36

 

(100.0)%

 

(100.0)%

 

228

 

(100.0)%

 

(100.0)%  

Mazda3

 

7,307

 

10,534

 

(30.6)%

 

(35.8)%

22,133

 

27,304

 

(18.9)%

 

(18.9)%

Mazda5

 

75

 

1,063

 

(92.9)%

 

(93.5)%

205

 

4,003

 

(94.9)%

 

(94.9)%

Mazda6

 

4,094

 

7,568

 

(45.9)%

 

(49.9)%

10,283

 

16,398

 

(37.3)%

 

(37.3)%

MX-5 Miata

 

1,090

 

532

 

104.9%

 

89.7%

2,409

 

1,381

 

74.4%

 

74.4%

CX-3

  1,748  

 

N/A

 

N/A

4,916

 

 

N/A

 

N/A

CX-5

 

8,965

 

10,899

 

(17.7)%

 

(23.8)%

23,607

 

24,293

 

(2.8)%

 

(2.8)%

CX-9

 

117

 

1,489

 

(92.1)%

 

(92.7)%

1,090

 

4,435

 

(75.4)%

 

(75.4)%

                               

Total Vehicles

                             
                               

CARS

 

12,566

 

19,733

 

(36.3)%

 

(41.0)%

35,030

 

49,314

 

(29.0)%

 

(29.0)%

TRUCKS

 

10,830

 

12,388

 

(12.6)%

 

(19.1)%

29,613

 

28,728

 

3.1%

 

3.1%

                               

TOTAL

 

23,396

 

32,121

 

(27.2)%

 

(32.6)%

64,643

 

78,042

 

(17.2)%

 

(17.2)%

                               

Selling Days

 

27

 

25

       

75

 

75

 

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I wish FCA and Mazda would just hook up already.  To me, they are about the only obvious partners of the traditional OEM's (meaning not Chinese).  The overlap would mostly be with Fiat in the A and B segments but otherwise I think they compliment each other nicely.  The 3 and 6 are well regarded cars that would make a nice Dart and 200.  A and B segment cars could come off a common platform designed by Mazda but with Italian styling for the Fiat variants.  I don't even necessarily think it needs to be a merger.  It could be something more along the lines of the Renault/Nissan or Hyundai/Kia alliances.  It seems like too good of a fit so it will probably never happen.

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C'mon Mazda, you can rally back! They're selling the best cars that nobody buys, I swear. The recent C&D comparo win will hopefully boost some sales for the Mazda6. 

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supposedly the CX-4 and new ('17s) mazda3 and 6 will debut in china later this month.

With the CX-9 not quite on the lots, this model would take a heavy hit.

 

The mazda 5 really needs to be updated or discontinued.

Is this pretty much the only MPV left, or does the ford connect/transit count?

 

i think the worst thing about owning a mazda is the dealer network is sparse.

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supposedly the CX-4 and new ('17s) mazda3 and 6 will debut in china later this month.

With the CX-9 not quite on the lots, this model would take a heavy hit.

The mazda 5 really needs to be updated or discontinued.

Is this pretty much the only MPV left, or does the ford connect/transit count?

i think the worst thing about owning a mazda is the dealer network is sparse.

I'd say that the Transit Connect is a competitor, though a superior one. I'm pretty sure the Mazda5 has already been discontinued, they're just selling what little they had left. It's a shame, as it was the only modern van that could be had with a manual transmission. Edited by Thed

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I genuinely feel bad for Mazda because they really are the best car that nobody's buying. Heck, I would have been in a CX-5 if the ones that were in my price range weren't the first gen with only the 155hp engine. I won't put myself in a 155hp cuv..no way. 


Yeah, the 5 isn't on their website as of now. 

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