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1987 Curbside Chat with Ed Mertz (Number Two) video


NINETY EIGHT REGENCY

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This rare video, number two (2) of a multi-tape VHS series, presents a “Curbside Chat” with then General Manager of Buick Motor Division, Ed Mertz. Ed joined GM in 1960 as an Engineer and ran Buick from 1986 until his retirement in 1994. Buick distributed these tapes to the broad dealer base once every four-to-six weeks or so. In this Number 2 tape in addition to a report on Buick’s current sales status for the Summer of 1987, Ed presents several of the “new” fall Marketing plans for Buick including sneak-previews of Buick’s new television commercials and ads for the upcoming model year.

 

 

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